PANTEION UNIVERSITY

Department of communication media and culture

Marketing and public relations lab

Social Media and Entrepreneurship

Gamification

According to Herodotus: the first game - dice (Kingdom of Lydia)

Facing Famine: Extreme circumstances, extreme solutions

One day they eat, the other they played dice, forgetting the famine! (Βlissful productivity)

Result? Survival from the famine for 18 years !

The first ever game to influence a civilization!

Ancient dices

Playing “dices”

The decade of games is starting now because:

- Cultural and technological shifts have led us to a perfect convergence of reach, relevance and demand.

-Traditional forms of entertainment (movies, television... remember books?) are in a rapid decline. The demand for entertainment shifted to a more interactive, pervasive form of entertainment. It's shifting to games.

How games entered our lives?

The impact of the games

Urgent Optimism

Epic Meaning

Social Fabric

Blissful Productivity

Through games …

- Inspiration for cooperation evolving in a more collaborative and compassionate nature

Discovering our real capacity epic winning.

Displaying the best version of ourselves.

Motives to achieve something important, having inspiration for cooperation.

Greater insistence on a problem, accepting failure and having the opportunity to try again.

Positive feedback

How games affect our lives? Ιnteractive involvement of the players-Identification

with a character in the game. Developing solving skills, analytical and estimation

skills and quick decision-making Abilities of resource - management(time, armor,

people) and testing. Ability to recognize the types of situations and react

to them with determination. Channelize one's emotions in a positive way. Team spirit, leadership and social skills.

“When you strip away the genre differences and the technological complexities, all games share four defining traits: a goal, rules, a feedback system, and voluntary participation.”

Jane McGonigal:

“We have to start doing the real world more like a game.”

Game Mechanics

Game mechanics are essentially a collection of tools that measure and report statistics. Those statistics represent progress.

Game Mechanics are constructs or tactics commonly used in games to encourage game play. These are things like badges, points, leader boards, levels, challenges, achievements.

The types of game mechanics

Free Lunch

Infinite Game play

Levels

Points

Loss Aversion

Ownership

Lottery

Progression

Quests

Status

Bonuses

Combos

Reward Schedules

Countdown

Game Dynamics

…are strategies commonly used in game design based on psychological motivations. Game dynamics are fast becoming a critical currency of motivation. Their power lies not in connecting us to our friends, but in directly influencing our individual behaviour.

There are 4 main game dynamics:

The Appointment

Dynamic

The Progression

Dynamic

Communal Discover

Influence and status

GAMIFICATION

Gamification is the application of gaming concepts to non-game experiences in order to drive desired behavior from an audience-Can be leveraged to drive adoption, engagement, loyalty, sharing, even sales.- Accelerates the movement from physical to online solutions.

Learning through playing games!

The cycle of lecture, test and repeat is not the best

way to engage kids. In fact, it might be the best way to

alienate them.

“ There are many lessons from the world of video

games that we can apply to education and see immediate results.”

- Games can create a risk-free environment for learning and discovery. In most games, failure is a given.

- This is a very effective way for teens to learn.

- Importantly, there is no shame around this type of failure. It’s simply part of the process of learning (and, eventually, winning).

- Kids who are not frustrated by failure are less likely to give up on learning.

Good games are designed to make players want to work hard to achieve a goal.

- Games have many other properties that make them a perfect vehicle to address our education problems.  

- If we tap into motivational game dynamics like small achievable goals, desirable rewards, constant positive feedback and compelling interactive content, then we can design an educational experience that speaks to teens!

Turning theory into reality!

Ananth Pai - A real-world example of game dynamics being

used well in the classroom.

- The third grade teacher from Minnesota was disappointed in his classroom’s math scores.

-To improve them, he decided to “gamify” his classroom with titles like Brain Age on the Nintendo DS and Flower Power, among others.

- Math is a subject that requires grinding for mastery at every level.

- Pai has successfully used video games and in-class game mechanics to manage and motivate his students, improving their math scores by a significant margin.

“Until we have School Ville or World of 21st

Century Skillcraft, let’s replace lectures and testing with play and discovery and begin fostering a passion for lifelong learning in all of our

students!”

Ananth Pai

Salman Khan, creator of Khan Academy

The Khan Academy- The Khan Academy is a not-for-profit organization

on a mission.

- Their goal is changing education for the better by providing a free world-class education to anyone anywhere.

- All of the site's materials and resources are available to anyone completely free of charge.

How it works for students

- Students can make use of our extensive video library, practice exercises, and assessments from any computer with access to the web.

Coaches, parents, and teachers

- Have unprecedented visibility into what their students are learning and doing on the Khan Academy.

A global classroom- By entering you're joining millions of Khan

Academy students from all over the world who learn at their own pace every single day.

- You also have the ability read some of the inspirational stories  shared by their global community and you can share yours as well.

The “game” of Khan Academy

- Learning is fun & students should want to learn.

- Most students steadily lose their natural enthusiasm & curiosity, as they grow older.

- The education system has a very poorly designed motivation and incentive system.

• The platform behind the Khan Academy was based in the concept of badges and other game mechanics. 

Khan Academy Dashboard

Main Characteristics

- Most games are fairly non-judgmental.

- You feel good when you progress, regardless of how old you are or how long it took you.

- Most games give you a sense of immediate success and progress.

- Most games encourage you to push your own personal boundaries.

What if…- Instead of threatening to fail a 9th grader who

struggles with fractions we made him feel proud to actually learn fractions?

- Instead of waiting for the end of the year to get your grade you accumulated a sense of progress with every action you did every single day?

- Students were always encouraged to improve themselves incrementally?

Let’s not forget…- Students should feel good about what

they accomplish every single day.

- They should be encouraged to overcome their personal challenges.

- When learning once again becomes a personalized path full of individual triumphs, students will reclaim their natural enthusiasm and passion for learning.

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