gamified proposal alphadraft
TRANSCRIPT
GAMIFIED
User Acquisition Via A Daily Fantasy eSports Digital Video Series
Once a week we will produce a one-minute video highlighting the best player matchups to prepare you for your daily eSports fantasy draft.
Once a month we produce a livestream of an influencer led and branded draft.
Gamified
Get the inside scoop so you know that Vega is super aggressive and gets a ton of kills, but also dies a lot so can be hit or miss.
Challenges
1. Insiders dominate the platform2. Lack of information makes filling out a line-up very
time consuming3. Narrow demographic
Solutions1. Cross over to casual gamers2. Distribute hard to find info to casual fans 3. Build audience and track conversions on
fantasy website4. 76% of American Facebook users say they
use the social network to discover videos5. Native Facebook videos see 135% average
increase in boost versus other posts
Why Social Video?
PopSugar:71400% increase in Facebook video views over 7 months
Nearly 60% of video shares occur on Facebook
Format – Weekly Show
Posted weekly @9am EST One minute in length
Shot in front of a green screen with a graphics packageContent infused with analytics and platform info
Format – Monthly Event
Monthly livestream of influencers leading a branded AlphaDraft draft with a branded
contest to drive user acquisition.
HostVianessa Syed
Host, producer and gamer; Vianessa produced the show Xbox Wine. Introduced to gaming as a child when she received the greatest gift of all – an Atari 5200.
Partnerships
Social profile• 3.1B video views• 407M subscribers
Targeting New UsersAudience on Facebook:
5,400,000
Estimated Reach ($1,000 media spend):150,000 – 400,000
Proposal
Campaign Value
Proposal Includes:• Sponsor logo, mentions and segments
during show• Distribution on social networks
Opportunities To Scale:• Influencer led live events• Influencer branded contests• Real-time fantasy news posting
Proposal
Branded Content
Why DVS?
Social Media
Sports Production
Lead Generation
Thank YouBill [email protected]