gangster squad/goorin bros. recap report
DESCRIPTION
Campus Circle's efforts promoting the release of Gangster Squad in Los Angeles and Goorin Bros., bold hat makers since 1895.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Gangster Squad (WB) Retail, Online and Social Media Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Dedicated Emailing, a screening and
sweepstakes hosting were all utilized to promote Gangster Squad. • Retail Partnership Campus Circle set up a retail partnership with Goorin Bros., a hat chain in Los
Angeles that has 3 locations. The partnership included counter card displays in the store and gift certificates.
• Social Media Campus Circle disseminated original content, sweepstakes information and
screening information through our social media channels.
Gangster Squad Recap Banner Advertising - 209K impressions, 169 clicks
Movie Trailer Page – 118 Page Views Movie Trailer Page – 727 Page Views • Online Editorial - 431 Page Views
Online Calendar - 122 Page Views • Movie Trailer Page – 159 Goorin Bros. Sweepstakes (L.A) – Page Views – 1,602, Entries – 1,007
Dedicated Email – 26K+ sent, Total Opens – 2,974 to date, Total clicks – 630 Newsletter Banner Ad – 26K+ emails, Page Views - 2,282, Clicks – 58
Total Page Views – 7,857 Total Clicks – 857 Campaign Duration – 7 Days to date
(Campaign Still in Progress)
Retail Promo – Gorin Bros. Bold hat makers since 1895. 3 locations in the Los Angeles Area including Hollywood, Larchmont Village and Old Town Pasadena
Goorin Bros. - Larchmont Counter card displays for Gangster Squad
Goorin Bros. - Hollywood Counter card displays for Gangster Squad
Goorin Bros. – Pasadena Counter card displays for Gangster Squad
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 209K to date. Clicks – 169 to date.
Dedicated Email
Delivered – 26,046 Opened – 2,974
Clicks – 630
Campus Circle
Newsletter
Emails – 26K Opens – 2,282
Clicks related to campaign – 58
Campus Circle
Screening
Page Views – 727 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Online Editorial
Page
Page Views – 431 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
The editorial was used as a tool to promote the Gangster
Squad/Goorin Bros. sweepstakes promotion.
Online Calendar
Page Views – 122 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
The calendar listing was used as a marketing tool to promote the Gangster Squad/Goorin Bros.
sweepstakes promotion.
Movie Trailer Page
Page Views – 159 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Goorin Bros. Sweepstakes Los Angeles
Entries – 1,002 Page Views – 1,602
Demographics of Entrants
Age – 70% 35+ Gender – 54% female
Ethnicity – 55% Caucasian. 13% Hispanic
Status – 30% Working
Sweepstakes Stats - Age
Sweepstakes Stats - Ethnicity
Sweepstakes Stats - Gender
Sweepstakes Stats - Status
Social Media Posts 1
Social Media Posts 2