gartner analyst relations community webinarcommunity webinar jeff golterman, gartner gvp and global...
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CONFIDENTIAL AND PROPRIETARYThis presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner Analyst Relations Community Webinar
Jeff Golterman, Gartner GVP and Global AR Community Lead
June 2, 2016
1 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Our Mission
“To enable each AR
Community member to
deliver measureable
business value back to
your company, and
make it easier for you to
communicate with and
build relationships with
Gartner analysts.”
2 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Agenda Topics
• Enhancements to Interactive Magic Quadrants
• Sara Cronenwett, Gartner GVP, Product Marketing and Development
• David Black, Gartner VP, Research Methodologies and Content Architecture
• Research Process Updates
• Claire Dessaux, Gartner MVP, Research Content Strategy
• Copyright and Quote Policy Updates
• Nancy Erskine, Gartner GVP and Gartner Ombudsman
CONFIDENTIAL AND PROPRIETARYThis presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Exciting Changes to Gartner Magic Quadrants
May 2016
• Peer Insights Momentum
• Interactive Magic Quadrant with Peer Insights User Reviews
• Magic Quadrant Reference Survey Pilot
Confidential
Note: Screenshots are alpha version
4 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Representing Gartner today on enhancements to Interactive Magic Quadrants
David Black, VP
Methodologies & Content Architecture
Sara Cronenwett, GVP
Product Marketing & Development
5 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Important updates for you and your enterprise
Gartner Peer Insights Momentum
NEW: Interactive Magic Quadrant with
Peer Insights User Reviews
NEW: Magic Quadrant Reference
Survey Pilot
6 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
• Reviews cover the entire technology lifecycle (evaluation, implementation, service & support)
• Makes Gartner the must-have source for technology buyers, providing a full spectrum perspective from analyst-led research and advice such as Magic Quadrants to the peer perspective in Gartner Peer Insights
• 2,700 reviews published in 65+ markets and on 450+ technology solutions
• 90+ markets open for reviews, with 70 more coming in 2016
• Open to public since October 2015
Ratings and reviews of enterprise technology solutions byend-user professionals for end-user professionals
Gartner Peer Insights
7 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Why Gartner Peer Insights?Tech buyers consult unbiased references when making purchase decisions
Determine the business problem
or goal
Identify technology critical to the
solution
Form a shortlist of provider solutions
to consider
Talk to end users of solutions on the
shortlist
Select solution, negotiate pricing
and terms
Technology Buying Cycle
8 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
What’s in it for Tech Providers?
Technology decision makers use peer input during the buying process
Peer Insights reviews are read by enterprise technology buyers, your target customers
Publicize Peer Insights reviews and ratings, in whole or in part
Receive unfiltered customer feedback to help refine product offerings and competitive positioning, e.g.:
Customer opinion on product capabilities, ease of integration, and service & support
Other products considered (win/loss)
… but only if you have Reviews in Peer Insights!
Gain
Strategic
Insights
Impact
Prospective
Buyers
9 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Peer Insights is accelerating
• Traffic and review count have tripled in 7 months!
• Key growth drivers include:
o Expanding market coverage
o Organic growth through search
o Vendor engagement
o Events programs
Peer Insights traffic
JanDec Apr May-16MarFebNovOct-15
18% monthly
growth rate
May-16AprDecOct-15 Nov Feb MarJan
Peer Insights reviews published
Reviews up 3.5X
since launch
Peer Insights Market Views Magic Quadrant Page Views
50% of Magic
Quadrant page views
10 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Based on available data; Users are not yet required to enter all demographic info
IT Professional64%
Technology/Service Provider
18%
Digital Marketing Professional
15%
Supply Chain Professional
3%
Gartner Peer Insights UsersCaptured Role Category Breakout
Gartner Peer Insights – User demographicsWho’s reading these Reviews?
Enterprise Architecture and Technology Innovation
Infrastructure and Operations
CIO
Applications
Data and Analytics
Security and Risk Management
Sales and Marketing
Sourcing and Vendor Relationships
CTO
Other CxO
Gartner Peer Insights UsersTop 10 Job Roles
11 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
…and all size Enterprises
Based on available data; Users are not yet required to enter all demographic info
More than 70% of registered visitors are either from companies with over $500M in revenue or Government / Public Sector
ALL of these visitors read Review Details, and most read several during a single session
Many of these visitors have come through organic searches (Google, Bing, etc…) and are not Gartner Clients – the reach of Peer Insights is growing far beyond the Gartner client base!
Small ($0 - $250M)22%
Medium ($250M -$500M)
5%
Large ($500M - $1B)
7%
X-Large ($1B - $3B)29%
XX-Large ($3B+)26%
Government and Public
Sector11%
Gartner Peer Insights UsersFirm Size
12 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Example: Gartner Clients used Peer Insights to help make their purchase
decision for a Security Information & Events Management platform
“We were having no luck in finding a platform … then we were able to find something that fit the bill though Peer Insights which Gartner showed us on our last call.”
“We noticed that one of the providers that did well in the MQ also showed well on the Peer Insights. One of the reviews specifically said they were GREAT for small to medium businesses which is what we are considered.”
“We were blown out of the water when we talked with them and saw the pricing. We selected them and the system will be coming online in January. And we will end up saving $30k vs. our budget.”
Peer Insights is making a difference in end-user purchasing decisions
13 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner Peer Insights overviewAdditional resource and information
Gartner Peer Insights - Tech Providers
• 3-Minute Site Walkthrough video
• Technology Provider FAQ
• Gartner Quote and Logo Policy links
• Gartner Peer Insights Market Roadmap
• Custom Link generators for Write a
Review and Read Reviews campaigns
Email us at [email protected]
14 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.14 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner’s proven and established market and vendor evaluation methodology for more than 140 major technology markets
• Vendors in a market rated against each other in relative terms on two dimensions –Completeness of Vision and Ability to Execute
• Essential resource for organizations, enabling their strategic technology decisions
• Interactive Magic Quadrant on Gartner.com allows clients to gain unique insight aligned to their needs and priorities
Gartner Interactive Magic Quadrant
15 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
For July 22 release
Design for demonstration only and subject to change
0
Interactive Magic Quadrant evolution
Enhancements to Client Experience:
– Improved display for reading
– Vendor list moved to ‘filter’
– Improved mobile browser usability
Note: No changes to Magic Quadrant methodology or dot position
16 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Interactive Magic Quadrant with Peer Insights user reviews
Design for demonstration only and subject to change
GartnerMagic Quadrant
For July 22 release
17 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
For July 22 release
Design for demonstration only and subject to change
Interactive Magic Quadrant with Peer Insights user reviewsNew: Peer Insights ratings on the interactive Magic Quadrant tab
Hovering on a vendor ‘dot’ in Magic Quadrant shows the Peer Insights review results summary
18 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
For July 22 release
Design for demonstration only and subject to change
Interactive Magic Quadrant with Peer Insights user reviewsNew: Peer Insights ratings on the interactive Magic Quadrant tab
Selecting a vendor and then hovering over the Peer Insights logo
reveals that vendor’s review data histogram
19 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
For July 22 release
Design for demonstration only and subject to change
Interactive Magic Quadrant with Peer Insights user reviewsNew: User Reviews tab
Brings user reviews context
to the Magic Quadrant
Color scale highlights vendors’
overall user review rating
Identifies Magic Quadrant
vendors with user reviews
and live links to their Peer
Insights reviews
Also lists additional vendors
not covered in the MQ who
have Peer Insights reviews in
the market
Digital Watermarking to
limit distribution
Note: No Reprints for Interactive Magic
Quadrant with Peer Insights User Reviews
20 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
For July 22 release
Design for demonstration only and subject to change
Interactive Magic Quadrant with Peer Insights user reviewsNew: User Reviews tab
Selecting a vendor reveals
its detailed review data:
Average overall rating
Histogram of ratings
Sample of most recent
reviews
21 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Awareness only
Optimized Magic Quadrant process & delivery The journey continues
• Publication Calendar
• Centralization of vendor
contacts
• Welcome Packets
• Change notifications
• Weekly status updates on
reference surveys
• New: MQ Reference
Survey Pilot 2016
Workflow Enhancements
Team-Based Approach to Content Production
Standards, Templates & Best Practices
• Team Managers’ approvals
early & upstream
• Pre-edit of vendor write-ups
• Clear definition of critical
steps
• Project Managers
• Market Researchers
• Team Managers
• Writers
22 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Awareness only
Magic Quadrant reference survey enhancements pilot
Objectives:
• Continue to improve the Magic Quadrant reference survey and process
• Help vendors and their customer references get the most out of the time they put in
• Create one survey that combines existing Magic Quadrant reference questions and existing Peer Insights review questions:
Customers complete one survey but contribute to two efforts; Magic Quadrant reference and Peer Insights reviews
• Pilot in progress with 8 markets
23 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Awareness only
Integrated reference and review experience
• Combine Magic Quadrant Reference and Peer Insights questions into one survey
• All survey responses are delivered to the MQ authors as usual
• Respondents can opt in to share their review comments and ratings on Peer Insights
• Confidential Magic Quadrant Reference survey answers are never published on Peer Insights
Magic QuadrantReference Survey
Analysts receiveall results
Peer InsightsSurvey
OPT
IN!
New Magic Quadrant Reference Survey
Gartner Peer Insights
24 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Awareness only
Magic Quadrant reference survey enhancements pilotPhased pilot with targeted MQs
March April JuneJuly
-Dec
Jan2017
Phase 1
• Secure Web Getaway
• Contact Center Infrastructure
Phase 2
• Enterprise Mobility Management Suites
• Sales Force Automation
Phase 3
• Data Center Infrastructure Management Tools
• Operational Risk Management
Subject to successful pilot completion
* Roadmap to be confirmed in July 2016
Begin Transition MQs to use new Survey Process*
Post-Launch
All MQs in new Survey Process
May
• Security Awareness Computer-Based Training
• Web Conferencing
Phase 1 & 2 complete
• Submission rates met or exceeded 2015
• Opt-in rate for Peer Insights > 60%
25 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Summary and next steps
Gartner Peer Insights Momentum
– Peer Insights has momentum, campaign to capture reviews from your clients!
NEW: Interactive Magic Quadrant with Peer Insights User Reviews
– Launch on Friday, July 22nd 2016
NEW: Magic Quadrant Reference Survey Pilot
– For awareness only – no action required
Preview onAR Community Call
Preview at Tech Growth & Innovation Conference
Formal announcement to all
tech providers
Launch of Interactive MQ
changes
June 2 June 6-8 July 5 or 6 July 22
Direct questions to: [email protected] or
CONFIDENTIAL AND PROPRIETARYThis presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner Magic Quadrant Research Process update
Claire Dessaux, Managing Vice President, Gartner Research
June 2, 2016
27 CONFIDENTIAL AND PROPRIETARY I © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Publication calendar: Added mapping to Peer Insights market
Welcome Packet: Should typically be sent three(3) weeks before any request for
information
External factual review process
Focus on correcting factual inaccuracies and provide links to publicly available
information if you have to amend more than a few words
Expect final draft of your vendor write-up closing the external factual review
period (effective 1 July)
Reminder: Contact project managers with any questions and/or concerns about
the process or methodology during the MQ process – Do not wait for the
document to publish or for the external factual review to end
Recent Enhancements
CONFIDENTIAL AND PROPRIETARYThis presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Gartner Copyright and Quote Policy Update
Nancy Erskine, Gartner Ombudsman
June 2, 2016
CONFIDENTIAL AND PROPRIETARY
© 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
1. Critical Capabilities graphics may be displayed on homepage promotional
banners (Section 3.4a)
2. Added parameters for use of Gartner IDEAS Competitive Profiles (Section
3.8)
3. Included standard Gartner Indemnification Agreements for securities
offerings and reports to stockholders (Section 2.4)
4. Increased examples throughout to showcase best practices – and worst
Updates to Copyright & Quote Policy
29
Contact Quote Requests with questions: [email protected] or +1 203-316-6178.
30 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.30 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Q&A