gartner the business of it research€¦ · gvp, research strategy and operations . gartner...
TRANSCRIPT
1
Gartner The Business of IT Research Peter Sondergaard SVP, Global Research Jenni Lehman GVP, Research Strategy and Operations
Gartner Research in 2011
• Responding to Growth • Focusing on Innovation
Since Early 2010
• Created 60 net-new analyst positions • Expanded the sales force • Accelerated in emerging markets • Defined new ways to engage clients • Focused on innovation
• What does this mean for Gartner? • What does this mean for you?
Gartner Value Proposition Executive Programs Research for CIOs and IT Executives
Equips CIOs with the role-specific tools and knowledge they need to deliver exceptional business results for their organizations
Gartner for IT Executives
IT Professionals
Extended IT Leaders Team
IT Leaders
CIO
Gartner Value Proposition IT Leaders Research for Key IT Roles
Gartner for IT Executives Gartner for IT Leaders Provides IT leaders with just-in-time, role-specific insight from Gartner analysts and peers to drive overwhelming success on critical initiatives and IT purchases
IT Professionals
Extended IT Leaders Team
IT Leaders
CIO
Gartner Value Proposition IT1 Research for IT Professionals
Gartner for IT Executives
Enables broad access for IT professionals seeking in-depth research to drive technology architecture decisions and implementation strategies
IT1
Gartner for IT Leaders
IT Professionals
Extended IT Leaders Team
IT Leaders
CIO
Gartner Value Proposition Relevant Content for All IT Constituencies
CIO
Key Initiatives
Vendor Decisions
Disciplines
Peer Networking
IT Leaders
Key Initiatives
Vendor Decisions
Disciplines
Peer Networking
IT Professionals
Key Initiatives
Vendor Decisions
Innovations
Peer Networking
IT Professionals
Extended IT Leaders Team
IT Leaders
CIO
Gartner Value Proposition AMR Supply Chain Leaders Research
AMR Supply Chain Leaders combines the best value- chain insights to help clients drive business performance
Supply Chain
Leaders
CSO
• Industrial Value Chain
• Consumer Value Chain
• Healthcare Value Chain
• Cross-industry Value Chain
• Sustainability
Questions about the growth
• How do you decide on new areas of research coverage?
• How do you decide where to add new analysts?
• Does this mean you will increase language coverage?
• Does this mean more capacity for SAS?
9
Gartner Business Wizard
10
Gartner Business Wizard
Initiatives Vendors E-mail Preferences Peers Thank You
1 2 3 4 5
Gartner Impact Gartner Business Wizard — Advice Aligned to Key Initiatives
• Key Initiatives - Projects - Disciplines - Process - Innovations
• Personalized alerts and recommended content
• Top Vendors by KI
Cloud Computing
Enterprise Architecture
Mobile Enterprise Strategy
ITIL and Process Improvement
IT Strategic Planning
IT Governance
Business Intelligence and Performance Management
IT Cost Optimization
Application Development
Data Center Modernization and Consolidation
Gartner Impact Top Client Key Initiative Highlights
Gartner ‘business gets social’
• Peer Connect - Peer-to-Peer connections - Connecting on key initiatives and topic of interest
• Over 10,000 clients connected today
• Gartner Blogger Network • 1,500 new visitors per day
• Analyst Twitter
13
What’s Gartner’s policy on social media?
• New Gartner web policy • Consistent with our position of always
maintaining objectivity and using rigorous practices to protect our clients and our business - Financial Interests and confidentiality - Peer review and approval of all research - Office of the Ombudsman
• What does this mean to you? - You can count on when and where you will see analyst
comments on industry topics
14
Gartner ITScore Assess Your IT Maturity
• Gartner ITScore: an interactive maturity assessment for enterprise IT and the individual IT roles
• Customized results with recommendations improve operational reliability and excellence to drive better business results with the strategic use of IT
1.0
2.0
3.0
4.0
5.0
Strategy & Vision
Executive Leadership
Technology Leadership
Business Mind-Set
People & Skills
Business &
Financial Mgmt.
Performance Management
Gartner ITBudget Manage IT Spend. Contribute Business Value.
• Gartner ITBudget: an interactive, structured methodology to compare enterprise IT budgets against Gartner IT Key metrics averages
• Enhances IT-to-business planning and communications by providing tools to map your IT budget into a services-based view
16
Research Strategic Road Map Two New Research Deliverables
17
Domain-specific scenario authored by the analyst
Template for client to create a Road Map specific to their organization
Strategic Road Map
Strategic Road Map Toolkit
Two Strategic Road Map Content Types Have Common Structure
18
Future State
Current State
Gap Analysis and Interdepen- dencies
Migration Plan
Enterprise Context
Strategic Road Map Timeline Graphic
2012 2013 2014 2015 2016
• Decision-Centric Analysis
• Ubiquitous Analysis
• Unstructured Data
• Support the business
• Fact-based culture
• Predictive Analysis
• Self-Service
• Granular Analysis
• Predictive Investments
• Continuous Analysis
• External Data
• Pattern-Based Strategy™ employee empowerment
• Long-term competitive advantage
Drivers Drivers Drivers
19
Rethinking Content Structure
• Additional new content types - Impact Appraisal - Innovation Insights
• Objective for all new content types
- Improve quality of the reading experience - Allow for easier display
20
Research Planning
• How much of your agenda is top down vs. bottom up?
• How do you decide when to use different
methodologies such as a Magic Quadrant or a Vendor Rating?
21
Magic Quadrant
• Guideline refresh to drive greater consistency • FAQ update to help you understand the process • Contact information posted on g.com to increase
process transparency • Focus Group Feedback
22
Vendor Briefing Process
• 12,000 Briefings anticipated in 2011
• Process changes - Analysts have 48 hours to respond to VB request poll - At that point we can confirm the time on their calendars
• What this means for you?
- In 48 hours we can confirm who will attend a briefing
23
Gartner QVR Quick Value Rating
• One simple question – how valuable was this interaction?
• Inquiry – live – 47% response rate • Documents – launch in November • SAS and other interactions - 2012
24
Research Success Indicators
• What are the key performance indicators for the Research business?
• What are the key performance indicators for individual analyst?
25
Looking Forward - 2012
• Constituency focus • Programs to engage clients directly with the
content - Gartner Business Wizard - Interactive Tools and Methodology
• Increasing relevancy through industry and geographic coverage and contextualization
26
Questions