GBA Strategic Planning ForumFall 2009

28 – 29 August 2009

AgendaFriday, August 2811:00 – 11:15 Introductions/GBA and SPF Goals [Jeff Davis]11:15 – 11:45 Icebreaker [Kristi Ludwig]11:45 – 12:00 Integration Activities Overview [Chad Langville]12:00 – 12:30 Lunch12:30 – 1:00 GBA Constitution [Jeff Davis]1:00 – 1:30 GBA Charter [Jeff Davis]1:30 – 1:45 GBA Meeting Times [Parul Lahoti]1:45 – 2:30 Fall Calendar Review Discussion [Liz Stanton and Kristi Ludwig]2:30 – 2:45 NYSE Event [Jeff Davis]2:45 – 3:30 Goizueta MBA Brand Statement [Jeff Davis]3:30 – 4:00 Goals and Open Discussion4:00 – Until Food and Fun

Saturday, August 299:00 – 9:30 Breakfast9:30 – 12:00 Fun12:00 – 1:00 Lunch1:00 – 3:00 Fun

Jean DowningVP of Alumni

Relations

Arun MulchandaniVP of Career

Management

Julia AndrleVP of Community

Outreach

Ceili CascaranoVP of Marketing Communications

Ying HuangVP of Multicultural

Affairs

Kristi LudwigVP of Student

Activities

Parul LahotiVP of University

Relations

Jeff DavisPresident

Liz StantonExecutive Vice

President

Reed MooreChief Financial

Officer

Kyle AnkromVP of Academic

Affairs

Chad LangvilleVP of One Year

Class

Ezequiel ZamoraSection A

Representative

Michael CraigSection B

Representative

Olivier QuinnSection C

Representative

2009 – 2010 GBA

Strategic Imperative: Integration

• Goizueta MBA Programs• International Students • Alumni• Companies• Emory University• Community

Strategic Imperative: Communication

• Full-Time MBA Newsletter• Master Calendar

NYSE Event

Leadership SummitWednesday, September 2nd

8:00 AM – 9:30 AM NYSE breakfast with CEOs9:30 AM – 10:30 AM NYSE’s Duncan Niederauer on Leadership with MBA10s10:30 AM – 11:15 AM Media Break11:15 AM – 1:00 PM CEOs Panel Discussion: Where Do We Go From Here?1:00 PM – 2:30 PM Various small group receptions, media interviews3:30 PM – 5:00PM NYSE Closing Bell event

Section Total seats Audience Allocated

West Choral Balcony 42 BBA 42

East Upper Gallery 24 BBA 24

East Orchestra P-W 28 BBA 28

West and East Balcony 198 MBA 198

West Upper Gallery 24 MBA 24

Center Orchestra P-V 90 MBA 90

East Choral Balcony 42 MBA 42

West Loge 14 Media 10

West Orchestra B-O 52 Open Seating 52

East Orchestra B-O 52 Open Seating 52

Center Orchestra H-O 90 Open Seating 90

West Orchestra 28 Open Seating 28

East Loge 14 Open Seating 14

Center Orchestra A-G 120 VIP 120

Total 818 814

BBA MBA

BBA MBA

MBA

MBA

MBA MBA

BBA MEDIA

VIPRows A-G

OPEN SEATING

OPE

N

SEAT

ING

OPEN SEATING

Rows H-O

OPEN

SEATIN

G

BBA

Audience Needs Have Diff

BBA 100 94 -6

MBA 350 354 +4

VIP 130 120 -10

General Public

260 236 -24

Staff 33 0 -33

Media 10 14 +4

Total 873 804 -65

OPEN

SEATING

NYSE Closing Bell Event

Goizueta MBA Brand Statement

1) Reneging on offers2) Reneging on projects3) Disappointing outside companies on directed study projects4) Showing up for client meetings for class projects late/unprepared5) Inappropriate comments to guest speakers in class

WHY???

Core Values• Courage• Integrity• Accountability• Rigor• Diversity• Team• Community

Goizueta MBA Brand Statement

Purpose:• Goal congruence among classmates• Improves class and school brand internally and externally• Holds us accountable and builds unity

Objectives:• As a class, develop a unified list of guidelines that we will all commit to prescribing to both inside and outside the classroom• Hold each other accountable for all actions that lie outside the guidelines specified in the Student Brand Statement

Goizueta MBA Brand Statement

Groups:Group A: Tables 1 - 10Group B: Tables 11 - 20Group C: Tables 21 – 30

Questions:1) If a recruiter had to describe GBS alumni, what description would you like he or she to give? 2) What are the responsibilities of being a GBS student? 3) What drives your passion for GBS and your classmates?

Time:3:00 – 3:15 Introduction3:15 – 3:35 Round 13:35 – 3:55 Round 23:55 – 4:15 Round 34:15 – 4:30 Wrap-Up

Goizueta MBA Brand Statement

Logistics:Monday, August 31:• World Café• Leave flip charts available

Tuesday, September 1:• Leave flip charts available• Start consolidating thoughts

Wednesday, September 2:• Finish consolidating thoughts

Thursday, September 2:• Finish consolidating thoughts• Present final product

Open Discussion