Agenda

• Introductions

• Some context

• Some questions

• Wrap up

Nick Andrews - Linklaters

Senior manager - Digital marketing

Nick Andrews is a digital law firm veteran and currently leads the

Digital Marketing team at Linklaters. Nick focuses on digital

strategy and adoption, content marketing and measurement

across a suite of public and client-facing digital channels.

Previously, he ran the global digital, email marketing and CRM

function for law firm Hogan Lovells, overseeing a team of ten

talented marketers and technologists.

Oz Benamram - White & Case

Chief Knowledge officer

As the Firm's first Chief Knowledge Officer, Mr. Benamram provides White & Case

strategic direction on knowledge management and technology and leads the

Knowledge Management department in developing and implementing the systems

and processes that enable the Firm to use its collective knowledge to benefit its

clients worldwide.Prior to joining White & Case in late 2008, Mr. Benamram was Firmwide Director of

Knowledge Management and Head of the Israel Desk at Morrison & Foerster. He

formed and led the Firm's knowledge management department and helped

represent Israeli businesses in the United States and Asia, as well as global investors

in Israel.

Rachel Roberts - Burges Salmon

Head of business solutions

With 20 years’ law firm based experience, Rachel

concentrates on bringing about new and innovative

approaches to legal work in a way that lawyers can relate to

and more readily accept.

Ongoing discussions in legal

• Tech vs Process improvement

• BigLaw vs NewLaw

• Hourly billing vs AFA’s

• Revenue vs profitability

• Insource vs Outsource

• Lateral vs Organic growth

• Offshoring vs Nearshoring

Regardless

of a firms size,

compensation modelor philosophy

…what do you need to do to be a successful firm in the future?

SmartLaw

Clients Culture Technology

Multi-point client relationships require intelligent technology and a

supportive and open culture.

A vision-driven culture focused on your clients’ needs and with the appropriate

technology to exceed them.

Intelligent use of technology directly supports your inclusive and client

focused culture.

• Create a better client experience

• Empathetic, agile, and responsive to client needs

• Provide tools and resources for the client to easily

manage, communicate, and collaborate with firm

• Maintain relationships at every level, from the partner to

the secretary to the IT staff

• Second lawyers to client to understand client’s business,

processes, and problems, then…

• Create a better client experience

Clients

Culture

• Culture is what happens when people work together

• Break down business group silos within firm

• Remove ‘non-lawyer’ designation from lexicon

• Create a unity of purpose

• Educate everyone in the firm about what the firm does,

how it makes money, what it believes

• It takes a team of experts from many fields working in

concert to achieve the stated goals of the firm

• Create a better client experience

• Empathetic, agile, and responsive to client needs

• Provide tools and resources for the client to easily

manage, communicate, and collaborate with firm

• Maintain relationships at every level, from the partner to

the secretary to the IT staff

• Second lawyers to client to understand client’s business,

processes, and problems, then…

• Create a better client experience

Technology

• Change the firm’s relationship to technology

• IT is no longer a supporting business unit, but is integral

to the practice of law

• Integrate software and technologists directly into legal

matter teams

• Legal engineers design and build expert systems, train

machine learning algorithms, and create new products

and services

• Rapid prototyping, iterative design, bricolage approach