gbg hanoi_event tháng 4_startup capital_hajime hotta
TRANSCRIPT
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HOW DO I MAKE AN INVESTMENT
DECISION?
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Self Introduction
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Goal
• Hajime Hotta • President of Cinnamon • Founder of Innovatube (Incubator) • Ph.D Computer Science (Artificial Intelligence) • Experienced serial entrepreneur in Japan • Invested in total 10 Southeast Asian startups
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My Activity
LIFE OF STARTUPExecution is everything
Find PMF first (Product Market Fit)
Documentation is a waste of time
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My Activity
US Guys say Because but in SEA
Execution is everything
Mentors are excellent enough
for ideas
Too many hopeless ideas
Find PMF first (Product Market Fit)
Hypothesis are too unique to believe
many guys try to verify something
just obvious
Documentation is a waste of time
US guys are very well trained on presentation
too many unacceptable documents
Circumstances are different from US
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My Activity
SME and IDE is quite different tooSTEADILY
PROFITABLE SME
EXPONENTIALLY GROWING
IDElots of
Counter-intuitive differences
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My Activity
Lecture series for my related buddies
✓Cinnamon members
✓My portfolio
✓ Innovatube members
✓SeedForAction* companies
✓Apprentice* Members
To
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To compose a pitch which is attractive to investors
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Goal
Understand Investors
Compose a pitch
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Understand Investors
Compose a pitch
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Understand investors
Who Investors want to invest in?
Excellent teams with disruptive technology to change the world
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Investors are not evaluators
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Understand investors
Who Investors want to invest in?
Excellent teams with disruptive technology to change the world
Inaccurate
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Example 1; hopeless conversations
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Understand investors
I have a concern on the real user-side demands
We can do the marketing through partnership strategies rather than directly doing marketing.
In detail, xxx
Investor
Entrepreneur
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Example 2; hopeless conversations
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Understand investors
I have a concern about the expandability of EdTech businesses to regional scale
I think it is still possible in our case because ….
Investor
Entrepreneur
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Investors just want to find business partners
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Understand investors
I want to collaborate
but it could be too risky
Investor
Investor
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Only two factors which can convince investors
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Understand investors
I want to collaborate
but it could be too risky
Investor
Investor
(1) The team and the field are my favourite
(2) I can imagine the next round fundraise
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The team
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Understand investors
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Team Preference depends
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Understand investors
Team Preference
Common Entrepreneurial
TendencyChemistry
Depends on InvestorsA likes tech geeks B likes detail-oriented guys C likes hyper risk takers D likes crazy visionalist… etc.
Observable common natures- Fact Oriented - Hard work - Responsive - Ability to attract talents - Product/UX Oriented - Fail-first minded
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Serial Entrepreneurs can perfectly behave as entrepreneur
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Understand investors
Depends on InvestorsA likes tech geeks B likes detail-oriented guys C likes hyper risk takers D likes crazy visionalist… etc.
Observable common natures- Fact Oriented - Hard work - Responsive - Ability to attract talents - Product/UX Oriented - Fail-first minded
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Investors don’t like ambiguous broad vision
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Understand investors
Your whole visions… what is it???
Growth Hack
Marketing
Product Current Product is just a part of the vision
Know a lot about techniques
Tagline
Product description is a part of marketing
tactics
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Should respect marketing message on top
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Understand investors
Marketing Message*
Features
Concise, attractive value proposition
(one sentence)
Operation
All the features has to be 100% consistent
Operation also has to be consistent with the
marketing message
*Marketing message = Unique Value Proposition
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Example of non-product-oriented communication
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Understand investors
I have a concern on the real user-side demands
We can do the marketing through partnership strategies rather than directly doing marketing.
In detail, xxx
Investor
Entrepreneur
Product Concern
Doesn't sound
product oriented
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My Activity
2016’s new challenge (Innovatube)
Apprentice Program
‣ Exclusively for Entrepreneurial Engineer
‣ To acquire startup-focused business skills to be CEO
‣No excellent business idea required: deadline: 4th May