gbr tourism barometer 2013 q2

Tourism Barometer2013 Q2

Expectations of theGreek Hospitality Sector

April 2013

Survey characteristics• The Q2 Survey ran from 9 to 26 April 2013, among

hotels of all hotel categories (1 – 5*) all over Greece;

• The survey was anonymous and 158 hotels completedthe online questionnaire. The distribution was as follows:– 47% are city hotels and 53% resort hotels;– 28% are 5*, 30% 4*, 19% 3*, 19% 2* and 3% 1* hotels.

• The survey includes forecasts for 2013 Q2 as well as for2013 as a whole.

• Survey results are published in the press and onwww.gbrconsulting.gr/barometer

Main Conclusions• Hoteliers overall remain optimistic for 2013 with significant

improvements expected in occupancy while expectations on roomrates vary depending on the type (City or Resort) of hotel.

• City hoteliers expect slight improvements in occupancy comparing2013 with last year, but are forecasting significant drops in room rates.In that respect the Athenian hotel managers are the most pessimistic.

• Resort hoteliers remain very optimistic for 2013. They expect significantimprovements in occupancy and rising room rates. Hoteliers in Creteare by far the most optimistic.

• Finally, 2* hoteliers are the most pessimistic, expecting fallingoccupancy and room rates.

• Expectations are similar for the second quarter of 2013.

7%

18%

19%

19%

37%

• All the meters reflect the hoteliers’ projections for current Quarter withrespect to Occupancy (OCC) and the Average Room Rate (ARR) for:– their Own Hotels, in the top half of each page– the Market Overall, in the bottom of each page

How to read the Quarter meters

37% expectsstabilisation –

between -2% and +2%

18% expects anincrease -

between 2% and 5%

7% expects anincrease –

more than 5%

19% expects adecrease –

more than 5%

The needle shows theoverall expectation /

feeling1

19% expects adecrease –

between 2% and 5%

1 The position of the arrow is based on the weighted average of the projections for increases and decreases, where theincreases / decreases of more than 5% have a weight twice as high as the increases / decreases of between 2% and 5%

Survey resultsExpectations for 2013 Q2

• All hotels• City hotels

– Athens hotels– Thessaloniki hotels– Other city hotels

• Resort hotels– Crete hotels

• Hotels per category– 5 star hotels– 4 star hotels– 3 star hotels– 2 star hotels

Expectations for 2013 Q2

39%

9%

7%

19%

27%

«MY HOTEL»

All hotels

For the second quarterof this year hoteliers ingeneral are optimistic.In comparison with thesame quarter last yearthey expect increasingoccupancy rates andstabilising room rates.

For the market ingeneral the barometersare very similar as thebarometers for theirown hotels.

43%

13%

13%18%

13%

7%

33%

7%

24%

28%

«MARKET IN GENERAL»

11%

17%14%

14%

44%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%

% of respondents that expected


46%

9%

8%

20%

17%

«MY HOTEL»

City hotels

Hoteliers in the citysegment areforecasting slightincreases inoccupancy, but alsoslight decreases inARRs as far as theirown hotel units areconcerned.

For the market as awhole a similarforecast has beengiven.

36%

14%

22%22%

6%

11%

39%

8%

28%

15%


6%

16%

20%

19%

39%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%



41%

7%

10%

24%

17%

«MY HOTEL»

Athens hotels

The Athenian hoteliersare very optimistic forthe second quarter interms of occupancylevels compared topthe same quarter lastyear. For both theirown hotels and for themarket in general theyexpect significantimprovements.

However, they expectsignificantly lower ratescompared to Q2 lastyear, which applies forboth their own hotelsas well as for themarket in general.

28%

10%

38%

21%

3%

3%

35%

10%

38%

14%


3%

17%

35%

17%

28%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%



58%

17%

8%

17%

«MY HOTEL»

Thessalonikihotels

The city hoteliers ofThessaloniki expect avery similar secondquarter comparing Q2of 2013 with 2012.

They are slightly morepessimistic for theirown hotels with milddecreases in bothoccupancy and ARRlevels.

For the market ingeneral they expectstabilisation.

58%

8%

17%17%

59%

17% 25%


8%25%

17%

50%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%



46%

8%

4%

17%

25%

«MY HOTEL»

Other city hotels

City hotels outsideAthens andThessaloniki areoptimistic in terms ofoccupancydevelopment. Theyexpect significantimprovementscompared to last yearfor both their ownhotels as well as forthe market as a whole.

In terms of room ratesthey expect to be at asimilar level as lastyear coming quarter,while for the market asa whole slightdecreases areexpected.

35%

17%

9%26%

13%

17%

33%

8%

17%

25%


13%

9%4%

26%

48%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%



32%

9%

6%

18%

35%

«MY HOTEL»

Resort hotels

The resort hotel expecta good start of theseason this year.Especially occupancylevels are expected toimprove muchcompared to samequarter in 2012.

But also the room ratesare expected toimprove albeit at aslower pace thanoccupancy.

Very few hoteliers arevery pessimistic in theresort segment.

4%

28%

7%

21%

39%

49%

11%

6%

14%

20%


16%

18%9%

10%

48%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%



35%

4%

22%

39%

«MY HOTEL»

Resort hotelsin Crete

The resort hotels ofCrete are once morethe most optimistic ofall hoteliers. About61% expectsoccupancy levelincreases of more than2% and more. while forthe market as a wholethis percentage is 70%.

Hoteliers also expectstrong improvements inroom rates for boththeir own hotel units aswell as for the marketas a whole.

4%

26%

26%

44%

48%

9%

26%

17%


13%

26%

13%

48%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%



26%

3%13%

28%

31%

«MY HOTEL»

5 starhotels

Managers of the 5 starhotel units areoptimistic for thesecond quarter of 2013compared to samequarter last year.

They also expect tooutperform the marketespecially in terms ofroom rates, where theyhave forecasted amore stabilising trendfor this quarter.

31%

21%13%

31%

5%

21%

8%

5%

33%

33%

15%

28%10%

13%

33%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%




«MY HOTEL»

35%

3% 3%

20%

40%

4 starhotels

The hoteliers in the 4star segment expectstrong improvements inoccupancy levels forboth the market andtheir own hotel units.

The room rates areforecasted to be at asimilar level as Q2 lastyear, although for themarket in general theymight improve slightly.

51%

13%

15% 10%

10%

28%

3%3%

28%

40%

5%

21%16%

10%

49%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%




63%

4%7%

15%

11%

«MY HOTEL»

3 starhotels

Small improvements inoccupancy areexpected by the 3 starhoteliers, while roomrates are forecasted tostabilise this quarter.

They expect in terms ofroom rates tooutperform the market.

Overall, thebarometers show astabilising trend for thisquarter without anyextremes.

52%

7%

15% 15%

11%

56%

7%4%

22%

11% 7%7%

22%

7%

56%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%




42%

31%

4%

11%

12%

«MY HOTEL»

2 starhotels

The 2 star hoteliers areclearly pessimistic forthe coming quarter.Around a third of themexpect drops of 5%and more for their ownhotels for both theoccupancy and ARR.

For the market as awhole the occupancylevel might be slightlybetter than the forecastof their own hotel, butroom rates areexpected to be worse..

Very few expectsignificantimprovements.

39%

23%

12%11%

15%

42%

4%

8%

16%31%

35% 8%

8%

7%

42%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%




Expectations for 2013 as a whole

Survey resultsExpectations for 2013 as a whole

• All hotels• City hotels

– Athens hotels– Thessaloniki hotels– Other city hotels

• Resort hotels– Crete hotels

• Hotels per category– 5 star hotels– 4 star hotels– 3 star hotels– 2 star hotels

30%

23%

10%

8%

30%

«MY HOTEL»

All hotels

Overall hoteliers havenot changed theiropinion for 2013. Likethe forecast of thebarometer Q1 hoteliersexpect strongimprovements inoccupancy levels forboth their own hotelsas the market aswhole.

In terms of room ratesthe forecast overall isstabilising.

38%

14%

13%

16%

19%

6%

29%

11%

28%

27%


13%

17%11%

17%

42%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%



17%

23%

17%

6%

36%

«MY HOTEL»

City hotels

The city hoteliersremain mildly optimisticfor 2013 overall interms of occupancy.

On the other handhoteliers forecastsdecreases in roomrates for their ownhotels and significantdrops for the market ingeneral for 2013.

The presentedforecasts are at asimilar level as theforecasts of thebarometer Q1 for 2013.

9%

36%

13%

28%

14%

34%

16%

20% 20%

9%


6%

16%

16%

23%

39%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%



20%

21%

21%

3%

35%

«MY HOTEL»

Athens hotels

After a disappointedfirst quarter theAthenian hoteliershave become morepessimistic for 2013 interms of room rates.

With respect tooccupancy they havebecome slightly moreoptimistic comparingthe forecasts for 2013of the last quarter withthis survey.

The barometers of theirown hotels are verysimilar to thebarometers of themarket as a whole.

31%

14%

34%

14%

7%

7%

31%

14%

35%

14%


3%14%

21%

28%

35%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%



42%

17%

8%33%

«MY HOTEL»

Thessalonikihotels

The city hoteliers ofThessaloniki areexpecting similarresults this yearcompared to 2012.

For both their ownhotels as well as forthe market as a wholethe barometers for2013 show stabilisinglevels of bothoccupancy and roomrates.

8%

50%

8%

33%

42%

8%

17% 33%


33%17%

8%

42%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%



35%

4%

17%

22%

21%

«MY HOTEL»

Other city hotels

The city hoteliersoutside Athens andThessaloniki havebecome moreoptimistic for 2013compared to ourmeasurements in thefirst quarter for thisyear.

Occupancy is expectedto improve while roomrates are forecasted tostabilise for their ownhotels. For the marketin general milddecreases areexpected in room ratesfor 2013.

35%

22%

4%22%

17%

13%

35%

13%

17%

22%


13%

9%9%

26%

44%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%



25%

9%3%

22%

42%

«MY HOTEL»

Resort hotels

The resort hotelsremain very optimisticfor this year. Strongincreases are expectedin occupancy as wellas ARR concerningtheir own hotel units.

For the market ingeneral similar level ofoptimism has beenmeasured foroccupancy, while roomrates are expected toincrease slightly.

3%

22%

9%

28%

39%

41%

13%6%

13%

28%


19%

17%

7%

12%

45%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%



23%

27%50%

«MY HOTEL»

Resort hotelsin Crete

Like the BarometerSurvey of Q1, theresort hoteliers in Creteremain the mostoptimistic of allhoteliers. Significantimprovements areexpected at all fronts.

18%

36%

46%

41%

5%

18%

36%


27%

23%

5%

46%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%



23%

3%16%

26%

33%

«MY HOTEL»

5 starhotels

The 5 star hotelmanagers expect abetter year than lastyear.

The occupancy levelswill increase strongly.With respect to ARRhoteliers haveforecasted significantincreases for their ownhotel units while for themarket in general theincreases in ARR willbe at a lower level.

26%

8%

10%

31%

26%

23%

10%5%

31%

31%18%

26%

18%

5%

33%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%




29%

5%

24%

42%

«MY HOTEL»

4 starhotels

Like their colleagues ofthe 5 star hotels, the 4star segment expectsincreasing occupancylevels this yearcompared to last year,while room rates areexpected to stabilise.

45%

13%

13% 11%

18%

26%

10%

5%

29%

40%

13%

13%

8%

13%

53%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%




44%

7%

7%

23%

18%

«MY HOTEL»

3 starhotels

For their own hotelunits 41% expectsincreases of 2% ormore in occupancycomparing the forecastof 2013 with the resultsof last year. For themarket as a whole thispercentage is 40%.

In terms of room rateshoteliers expectstabilising rates thisyear. For the market ingeneral the room ratesmight drop slightly.

48%

7%

19% 11%

15%

44%

7%7%

29%

11% 4%

15%11%

19%

52%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%




31%

23%

12%19%

15%

«MY HOTEL»

2 starhotels

The 2 star hotels havebecome morepessimistic for 2013,compared to ourbarometer Q1.

Occupancy is nowexpected to stabilisethis year, while roomrates are forecasted todrop for both their ownhotels as well as themarket as whole.

27%

27%

8%23%

15%

39%

31%

12%

11%

8%

35%12%

35% 12%

8%

ΟCC ARR

ΟCC ARR

Decrease2 – 5%

Stability-2% - +2%

Increase>5%

Decrease>5%

Increase2 – 5%




4, Sekeri Street106 74 AthensPhone: +30 210 3605002Fax: +30 210 3606935

Web: www.gbrconsulting.grEmail: [email protected]

Tourism Barometer2013 Q2

ExpectationsGreek Hospitality Sector

gbr tourism barometer 2013 q2

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