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GBTA BTI™ Outlook – Western Europe Prospects for Domestic & International Outbound Business Travel 2014-2015 Please Note: This is an abstract and only includes select pages 2014H2 The European economy lost momentum in 2014H1, delaying progress in the recovery that began last year. Tight credit conditions, high unemployment, weak exports, and wary consumers and businesses took their toll. Business travel, likewise, slowed the pace of its ascent. Despite abundant risks, 2014 is still shaping up to be a true bounce-back year for European business travel, however. Business travel spending will advance 4.9% in 2014, followed by an even stronger 6.6% advance in 2015.

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Page 1: GBTA BTI™ Outlook – Western Europe - Event Report · The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport

GBTA BTI™ Outlook – Western EuropeProspects for Domestic & International Outbound Business Travel 2014-2015

Please Note: This is an abstract and only includes select pages

2014H2

The European economy lost momentum in 2014H1, delaying progress in the recovery that began last year. Tight credit conditions, high unemployment, weak exports, and wary consumers and businesses took their toll. Business travel, likewise, slowed the pace of its ascent. Despite abundant risks, 2014 is still shaping up to be a true bounce-back year for European business travel, however. Business travel spending will advance 4.9% in 2014, followed by an even stronger 6.6% advance in 2015.

Page 2: GBTA BTI™ Outlook – Western Europe - Event Report · The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport

GBTA BTI™ Outlook – Western Europe 2014H2

The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport Analytics, LLC to build the first-ever semiannual business travel outlook for Western Europe, specifically focusing on the economies of Germany, France, the UK, Spain and Italy. Sponsored by Visa, the purpose is to provide corporate travel professionals and the broader business community insight into both short- and long-term trends in domestic and international outbound business travel activity.

The GBTA BTI™ Outlook – Western Europe – 2014H2 projects aggregate business travel trends over the next eight quarters. The report tracks business travel spending in total and by domestic and outbound segments. It relates unfolding economic events at home and abroad to their resulting impacts on Europe’s business travel markets. GBTA BTI™ Outlook – Western Europe 2014H2 is our sixth report in the semi-annual series. Releases are planned for March and October for 2014.

Rockport Analytics developed an econometric model to better inform the forecast process. The model explicitly relates measures of business travel spending, uniquely sourced from other GBTA Foundation research1, to key economic and market drivers of European business travel including:

Gross Domestic Product (GDP) and its components

Employment & Unemployment

Measures of Business & Consumer Confidence

International Trade, Foreign Direct Investment, and Exchange Rates

Commodity Prices

Oil Prices

Inflation Measures

Productivity Rates for Business Travel

International Air Transport Association (IATA) Passenger and Revenue Performance2

Smith Travel Research (STR) Global Hotel Performance3

CONTACT: Colleen Lerro Communications & Public relations GBTA 703-684-0836 ext. 133 [email protected]

Andy Gerlt Corporate Relations Visa Inc. 650-432-8375 [email protected]

1 GBTA BTI™ Outlook – Annual Global Report & Forecast, GBTA Foundation, July 2014. Please see Methodology Notes beginning on page 71 for specific sources and approach. International Air Transportation Association (IATA) quarterly data on premium class revenue performance was also integral to the process. 2 Please see www.iata.org/pa/intelligence_statistics for more information. 3 Please see http://www.str.com/Products/Trend_Reports.aspx for more information.

Page 2

© October 2014 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety for internal company use.

Page 3: GBTA BTI™ Outlook – Western Europe - Event Report · The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport

GBTA BTI™ Outlook – Western Europe 2014H2

EUROPEAN ECONOMIC PERFORMANCE

Current Conditions

Evidence of a European economic recovery was building quickly late last year. Though never expected to be robust, improving debt imbalances and strengthening bank balance sheets were giving way to better economic growth. Then came 2014H1. With the exception of the U.K, many northern tier economies began to give back some of 2013’s hard-fought momentum while key southern periphery markets stalled. GDP growth disappointed in the first half of 2014, particularly during the second quarter. Euro Area (18 country definition) GDP expanded at the anemic rate of only 0.8% (vs.2013Q4 annualized). The second quarter saw no gain vs. Q1 and only 0.7% growth relative to year-earlier results.

Why the delay? European consumers remain hesitant buy big ticket items such as cars and appliances, this despite favorable credit conditions. High unemployment persists and household income has not yet expanded at rates sufficient

to bolster confidence. Exports were also weaker than hoped with Chinese growth moderating, theU.S. still thawing out from winter, and some fallout from the Ukrainian situation. Businesseshave also been reluctant to borrow, hire, and invest. Finally, the first half of 2014 saw inventories being drawn down at the expense of new production.

There is also a great deal of variation in the performance of member countries. Euro Area GDP growth has been lifted by welcome performances from the likes of the United Kingdom, Sweden, and, even, Spain (see chart at upper left). With growth of 3.6% (qtr/qtr annualized) in 2014Q2, the UK has been leading the charge. Meanwhile, Spain quietly moved into positive growth territory late last year and has been building momentum since. Once a southern periphery growth laggard, Spain is expanding on the strength of improving domestic consumption, investment, and exports. Sweden and other Nordic countries have also been lifting overall EU results, albeit with slightly more volatility.

-12 -10

-8 -6 -4 -2 0 2 4

Euro Area GDP Growth Disappoints During 2014H1

2014Q2 @ 0.7%

Source: Eurostat

2014Q2 @ 0%

Qtr/Qtr % @ Annualized Rates

Yr/Yr %

-8.0

-6.0

-4.0

-2.0

0.0

2.0

4.0

6.0

2011 2012 2013 2014 Qtr

/Qtr

% a

t Ann

ualiz

ed R

ates

Spain, UK, Sweden Lifting EU GDP Growth…

Sweden: '14Q2 @ 2.8%

Source: Statistics Sweden, UK Office for National Statistics. National Statistics Institute (Spain)

United Kingdom

Spain Sweden Spain: '14Q2 @ 2.4%

UK: '14Q2 @ 3.6%

-5.0 -4.0 -3.0 -2.0 -1.0 0.0 1.0 2.0 3.0 4.0 5.0

2011 2012 2013 2014

Qtr

/Qtr

% a

t Ann

ualiz

ed R

ates

...while Italy, France, and Denmark Stalled

Denmark: '14Q2 @ 0.8%

Source: Statistics Sweden, UK Office for National Statistics. National Statistics Institute (Spain)

France Denmark

Italy France: '14Q2 @ 0.0% Italy: '14Q2 @ -0.8%

Page 5 © October 2014 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety for internal company use.

Page 4: GBTA BTI™ Outlook – Western Europe - Event Report · The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport

GBTA BTI™ Outlook – Western Europe 2014H2

Among those Euro Area economies that stalled during 2014H1 were Italy, France, and Denmark. France has thus far shown no growth in 2014, and Italy retrenched by -0.4% and -0.8% in the first two quarters of the year, respectively. Meanwhile, Denmark’s growth was positive-but-lackluster during 2014H1. Even Germany, the biggest economy in the EU and fourth largest in the world, gave back some momentum in the second quarter, falling by 0.8% vs. Q1 (annualized rate).

The growth distinction between northern tier and southern periphery countries is beginning to fade away, replaced by differences in the pace of implemented reforms following the worst of the sovereign debt crisis. For example, Germany and Spain were among those to quickly implement sharp cuts in unit labor costs and drastic labor market reforms. This has already boosted exports. On the other hand, France, Italy, and Greece have resisted more drastic reforms leaving behind more rigid labor markets and still deteriorating global competitive positions. Profit margins are

also suffering in these countries, a condition less conducive for investment growth.

And the rest of the world desperately needs Europe to recover and grow. Europe is a major trading partner of many of the world’s largest economies including China (12 percent of total imports), the United States, Russia, and Japan. Moreover, the financial linkages between Europe and the developing world provide much of the capital necessary for growth. A rising tide in Europe will help to lift all economic boats. This is arguably even

truer for business travel activity. The chart above identifies the share of total business travel spending (2013) below each global region. At 24%, Western Europe’s continuing progress is necessary for the sustained recovery of global travel activity.

Unemployment has stopped rising in Europe (finally!), yet remains stubbornly high at 11.5% (Aug 2014). Job growth has also been sluggish and, along with it, household income gains. Moreover, consumers continue to deleverage. This has made European consumers reluctant to purchase big ticket items such as car, homes, and appliances. After five years of declining durables purchases, however, there is ample pent-up demand. By way of example, the chart at left tracks Euro Area auto registrations. After averaging over 950,000 per year from 2000-2008, registrations have been languishing in the 700-750k range since late 2012. Big ticket

650 700 750 800 850 900 950

1,000 1,050 1,100

New

Aut

o Re

gist

ratio

ns (x

100

0)

Europeans Have Been Reluctant to Buy Big Ticket Items

Source: European Central Bank

June 2014 @738k

2000-2008 Average @956k

Page 6 © October 2014 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety for internal company use.

Page 5: GBTA BTI™ Outlook – Western Europe - Event Report · The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport

GBTA BTI™ Outlook – Western Europe 2014H2

something that cannot be altered quickly [witness the many delays in constructing new pipelines that circumvent the Ukraine on their way into Eastern Europe.]. In fact, the graph at right shows the almost total dependence of Emerging Europe on Russian oil. Meanwhile, natural gas supplies to Eastern Europe(not depicted) are virtually 100% Russian.

Make no mistake, playing the energy card would also impose tremendous economic costs on the Russian economy as well. As much as 25% of Russian GDP is directly related to energy exports. Even a short-lived embargo would further curtail an already weak domestic economy and almost certainly plunge Russia into recession. Despite the severity of such a decision, if Russian authorities felt the geopolitical gains outweighed these economic costs, they could yet choose to utilize this leverage.

Whilst the Ukrainian crisis, Middle East conflicts, and various independence movements dominate the headlines, we must also remain vigilant to the threat of European deflation.

Falling prices (deflation) may sound beneficial to individual consumers and businesses but from a macroeconomic perspective, it can be debilitating. Expectations of lower prices in the future freeze current spending. Europe’s fledgling recovery can ill-afford such conditions. The chart at left tracks current rates of consumer inflation. From a cyclical high of 3% reached in November of 2011, inflation has been ratcheting downward culminating in the latest reading of 0.3% (September 2014). Prices are still rising (versus year-earlier levels) but are dangerously close to crossing into decline.

2013-2014 Economic Outlook

The Euro Area stagnated in 2014Q2 but the recovery has not been derailed. Financial markets continue on edge but credit conditions are still slowly improving. The fallout from the financial crisis, namely high unemployment and debt levels, weak demand, and continuing fiscal imbalances, is far from eradicated. This has kept the recovery slow and tepid, and poses a continuing threat to sustainability. The pace of recovery is also very uneven across Europe –Germany, UK, Sweden, Ireland, and Spain are stronger, while France, Italy, and the Netherlands (among others) are weaker.

Our new growth projections incorporate the first-half delay while still calling for modest recovery with low inflation. This is predicated on more favorable credit conditions, slowly improving domestic demand, and healthier external circumstances. Euro Area Real GDP will advance by 0.9% in 2014, a downgrade from our 2014H1 forecast (1.2%). The following year is essentially the same as our H1 projection, with 2015 GDP growth reaching 1.7%. Meanwhile, inflation

-1.0

0.0

1.0

2.0

3.0

4.0

5.0

Yr-t

o-Yr

%

Euro Area Inflation Continuing to Decelerate...

Sep 2014 @0.3%

Consumer Price Index -All Items

Deflation remains a threat...

Source: Eurostat

Page 10 © October 2014 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety for internal company use.

Page 6: GBTA BTI™ Outlook – Western Europe - Event Report · The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport

GBTA BTI™ Outlook – Western Europe 2014H2

will remain well below ECB targets, due to persistent slack in the economy and despite continued ECB efforts to inject liquidity. Inflation, based upon consumer prices, will reach only 0.5% this year and advance by 0.9% in 2015.

Risks to the forecast remain to the downside. First, fallout from the sovereign debt crisis, though much improved since the dark days of 2009-2010, remains a challenge. High debt, a still-weak banking sector, and fiscal imbalances also continue to test the European recovery. Second, the UK, Sweden, and Switzerland, among Europe’s current growth leaders, face potential financial challenges stemming from possibly overheating housing markets. Third, slower-than-expected growth among Europe’s key trading partners is also a potential headwind, particularly for those countries with greater dependence on trade (e.g. Germany, Spain, Switzerland). Fourth, the potential for falling inflation to morph into deflation could cause consumers and businesses to abruptly slow spending. Finally, we have already mentioned the potential for geopolitical events to negatively impact Europe’s fledgling recovery, particularly the Ukrainian situation.

2008 2009 2010 2011 2012 2013 2014 2015 France 0.2% -2.9% 2.0% 2.1% 0.3% 0.3% 0.4% 1.0% Germany 0.8% -5.1% 3.9% 3.4% 0.9% 0.5% 1.4% 1.5% Italy -1.2% -5.5% 1.7% 0.5% -2.4% -1.9% -0.2% 0.9% Spain 0.9% -3.8% -0.2% 0.1% -1.6% -1.2% 1.3% 1.7% United Kingdom -0.8% -5.2% 1.7% 1.1% 0.3% 1.7% 3.2% 3.0% Euro Area 0.4% -4.5% 2.0% 1.6% -0.7% -0.4% 0.9% 1.7%

-7.0%

-5.0%

-3.0%

-1.0%

1.0%

3.0%

5.0%

Perc

ent

After Momentum Delay in H1, Real GDP Growth To Get Back on Track...But Risks Abound

France Germany Italy Spain United Kingdom Euro Area

Source: IMF, OECD, Moodys Analytics, Rockport Analytics Forecast

Page 11 © October 2014 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety for internal company use.

Page 7: GBTA BTI™ Outlook – Western Europe - Event Report · The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport

GBTA BTI™ Outlook – Western Europe 2014H2

Key European Economic Forecasts 2014H2

Economic Driver France Germany Italy

2012 2013 2014 2015 2012 2013 2014 2015 2012 2013 2014 2015

Real GDP % Y/Y 1.7 0.2 0.4 1.0 3.1 0.5 1.4 1.5 0.5 -1.8 -0.2 0.9

Consumer Inflation

% Y/Y 2.2 1.0 0.7 0.9 2.1 1.6 0.9 1.2 3.3 1.6 0.1 0.5

Imports % Y/Y 5.2 -0.9 3.1 3.2 1.4 3.1 4.8 5.0 -7.7 -4.3 1.3 2.7

Exports % Y/Y 2.4 1.2 3.4 4.8 3.2 2.8 4.0 4.7 2.3 -0.6 2.0 3.5 Unemployment Rate

% 10.3 11.0 10.0 10.0 5.5 5.6 5.3 5.3 10.7 12.5 12.6 12.0

Employment MilsPersons 25.7 25.7 25.9 26.0 41.5 41.7 40.7 41.0 22.9 22.7 22.4 22.7

Fiscal Balance % GDP –4.8 –4.2 –4.4 –4.3 0.1 -0.4 0.3 0.2 -2.9 -3.2 -3.0 -2.3 Current Account Balance

% GDP -2.2 -1.6 -1.4 -1.0 7.0 6.0 6.2 5.8 -0.7 0.0 1.2 1.2

Economic Driver Spain United

Kingdom 2012 2013 2014 2015 2012 2013 2014 2015

Real GDP % Y/Y 0.4 -1.3 1.3 1.7 1.0 1.4 3.2 3.0 Consumer Inflation

% Y/Y 2.4 1.8 0.0 0.6 2.8 2.7 1.6 1.8

Imports % Y/Y -5.7 -1.0 4.2 4.5 2.8 -0.1 0.5 3.0

Exports % Y/Y 2.1 5.7 4.1 5.5 0.9 2.2 1.0 3.3 Unemployment Rate

% 25.0 26.9 24.6 23.5 8.0 7.7 6.3 5.8

Employment Mils Persons 17.3 16.6 17.2 17.4 29.5 29.8 30.6 31.0

Fiscal Balance % GDP -10.8 -6.7 -5.7 -4.7 -7.9 -6.1 -5.3 -4.1 Current Account Balance

% GDP -1.1 1.4 0.1 0.4 -3.8 -2.8 -4.2 -3.8

Source: GBTA Foundation, IMF, OECD, European Commission, Rockport Analytics

Page 12 © October 2014 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety for internal company use.

Page 8: GBTA BTI™ Outlook – Western Europe - Event Report · The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport

GBTA BTI™ Outlook – Western Europe 2014H2

EUROPEAN BUSINESS TRAVEL PERFORMANCE

Overview

The GBTA BTI™ Outlook – Western Europe includes an analysis of five of the most critical business travel markets in Europe: Germany, the UK, France, Italy, and Spain. These five markets together form the lion’s share of business travel in Europe, nearly 70%, and remain a good barometer of the health of the entire European business travel market.

The last few years have been extremely challenging for business travel across Western Europe6. The sovereign debt crisis, which weighed heavily on business spending, hiring, confidence, and borrowing in 2012, continued to lock many European firms into a defensive state and, as a result, management continued to tighten travel policies and reduce budgets. Business travel spending in Germany and the UK witnessed small positive growth rates in 2012, but in Italy, Spain, and France spending tumbled – falling 7.8%, 7.4%, and 2.2%, respectively. The first two quarters of 2013 brought more deterioration but as the year progressed, rates of decline began to fall, indicating the beginning of a turnaround. Following a softer than expected 2014H1, business travel growth will get back on track for the remainder of 2014 and 2015.

Total travel spend across the 5 key markets combined to register a gain of 1% in 2013, to $177.7 billion USD (€134B). Germany remained the largest business travel market in Europe reaching $53.7 billion USD (€40.5) in 2013. In 2013, our 5 key markets comprised roughly 68% of all Western European business travel spending.

While much of the European continent began to recover late last year, 2014 is shaping up to be a true bounce-back year for European business travel. In the first quarter, business travel spending in our five European business travel

markets advanced 4.3% versus year-earlier levels. These same marketsposted a 4.5% annual gain in thesecond quarter of 2014. In aggregate for the year, we expect these business travel markets to gain 4.9% over 2013 spending levels. This represents the largest gain in business travel spending since 2010. These markets have a long way to go to return to their former status, but clearly Western Europe business travel is trending in the right direction.

5 GBTA BTI™ Global Business Travel Report, July 2013 6 France, German, Italy, Spain, United Kingdom plus Austria, Belgium, Denmark, Finland, Greece, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland

Total Business Travel Spend By Country (2013; MM $USD)5

Germany $53,737 40,450 €United Kingdom $41,288 30,788 €France $35,305 26,013 €Italy $30,522 22,679 €Spain $16,838 12,800 €Other $84,763 66,462 € Total Western Europe $262,453 213,811 €

2.9% 2.7%

-3.0%

1.0%

4.9%

6.6%

-4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

2010 2011 2012 2013 2014f 2015f

Y/Y

% C

hang

e

Annual Spending Change Among Five Key Western European Markets

Page 13 © October 2014 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety for internal company use.

Page 9: GBTA BTI™ Outlook – Western Europe - Event Report · The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport

GBTA BTI™ Outlook – Western Europe 2014H2

Country-Level Business Travel Outlook

Germany

Spending on business travel in Germany totaled $14.3 billion USD in 2014 Q2 (€10.4 billion), on a seasonally adjusted basis. This represents a 7.5% annual gain in business travel spend and is on par with the Q2 forecast presented in our GBTA BTI™ Outlook 2014H1 released in March. According to final tallies, spending on German business travel finished 2013 up 5.6% over 2012, coinciding with a 3.1% increase on the volume of German business trips as reported by VDR7. The most recent report by VDR also points to increased average travel costs of 0.7% in 2013, mainly due to slightly shorter average trip duration – 2.1 days, down from 2.2 days in 2012.

Despite a weak second quarter, the German economy continues to remain one of the most robust in all of Europe. We continue to be optimistic about the prospects for German business travel and our forecast remains in line with our expectations from the first half of the year. There are some additional downside risks in our second half forecast: (1) business confidence has recently slipped from the measure reported in the spring – this is a key indicator to watch with respect to German business travel performance; (2) the demand for German exports is falling, particularly from China and the rest of Europe; and (3) potential fallout from the sanctions placed on Russia over the situation in the Ukraine.

Despite these potential risks, we expect German business travel to grow 7.4% in 2014. German business travel will continue to pick up the pace in 2015, growing a projected 10.8%.

7 VDR Business Travel Report 2014

$-

$5,000

$10,000

$15,000

$20,000

Forecast of German BTS: 2014H1 vs. 2014H2 millions USD$ (seasonally adjusted)

Germany BTS - 2014 H1 Germany BTS - 2014 H2

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

$18,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

in m

illio

ns o

f cur

rent

$U

S do

llars

Total German Business Travel Spending per Quarter

2014Q2 @ $14.3bil

Source: GBTA Foundation, IATA, Rockport Analytics

Forecast

Page 15 © October 2014 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety for internal company use.

Page 10: GBTA BTI™ Outlook – Western Europe - Event Report · The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport

GBTA BTI™ Outlook – Western Europe 2014H2

One of the objectives of the GBTA BTI™ Outlook – Western Europe is to construct a headline measure of the current and projected level of business travel spending –an index of business travel activity. The GBTA BTI in the UK has been derived from total business travel spending, the most holistic measure in our database since it reflects the volume of travel, spending-per-trip, and travel prices. An index base year of 2005 was chosen for consistency with the GBTA BTI in other countries. Specifically, the GBTA BTI in the UK is set equal to 100 in 2005 Q2.

The Great Recession took a significant toll on business travel in the UK. The GBTA BTI™ in the UK shed 31 pointsbetween the end of 2007 and the third quarter of 2009. The recovery in business travel spending has not beenrobust in the UK either. The index has gained only one point per year since 2011.

Access The Full Report

7.9%

3.2% 3.1%

0.6%

5.6%

7.7%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

2010 2011 2012 2013 2014f 2015f

Yr/Y

r % C

hang

e

UK Domestic Spending Annual % Change

0.9%

4.9%

-3.8%

5.1%

3.7%

2.1%

-5.0% -4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0%

2010 2011 2012 2013 2014f 2015f

Yr/Y

r % C

hang

e

UK IOB Spending Annual % Change

109 112

107 107

124 126 128 130

117 118 119

110 103 102 99 101

108 106 107 106 109 111 112 111 112 113 115 116 117 118 121 123 124 125 127 129

0

20

40

60

80

100

120

140

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

2005

Q2

= 10

0

GBTA Business Travel Index™ in the UK

Forecast

Page 19 © October 2014 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety for internal company use.

Page 11: GBTA BTI™ Outlook – Western Europe - Event Report · The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport

GBTA BTI™ Outlook – Western Europe 2014H2

Access the Full Report The full report includes 33-pages of detailed analysis including several charts, graphs, and related tables of information. The full report is available on a complimentary basis to members of the Global Business Travel Association (GBTA).

To become a member of GBTA, & access the full report visit www.gbta.org/join or send an email to [email protected].

Please scroll down to view the benefits of membership with GBTA.

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Page 12: GBTA BTI™ Outlook – Western Europe - Event Report · The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport

Global Business Travel Association | gbta.org | [email protected] | +1 888 574 6447

neTWorkIn

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neTWorkInGUse resources from GBTA to connect with an unprecedented network of other business travel professionals from around the world. Find subject matter experts within the business travel industry, either from your desktop on gbta.org or in person at one of GBTA’s many events throughout the year. GBTA networking resources include:

MeMBer dIreCTory: Find and connect with fellow GBTA members who are experts in specific areas of business travel. GBTA offers the largest and most extensive business travel network in the world.

GBTA evenTs: Obtain discounts to attend world-class local, regional, and international business travel events from GBTA.

onlIne CollABorATIon: GBTA Hub, your global networking headquarters, is an online member collaboration platform, which allows members to connect to the people, resources, information, and discussions that are important to them.

As a GBTA member, you are able to create an industry profile, highlight areas of expertise, take advantage of a member-matching engine to find other members with similar interests, join and participate in different groups and discussions based on those interests, and access and share content and resources — all in one place.

loCAl ChApTers: Participation in one of 42 regional GBTA chapters across the U.S. is an excellent way to connect with other business travel professionals close to home who share a similar interest in regional business travel issues. Get connected to peers in your area, and find a GBTA chapter near you at gbta.org.

GBTA ConvenTIon: The place where business travel buyers and travel industry suppliers from around the globe come to share knowledge, exchange ideas, and keep abreast of the latest industry trends while making new connections and expanding their professional network. Active GBTA members receive a discount to attend Convention and are the first to learn about upcoming educational seminars and new events held during The Business Travel Event of the Year®. Visit gbta.org/convention.

GBTA gives you access to a global set of specialized tools, resources, information, and services designed specifically to address the demanding needs of business travel professionals. What can GBTA do for you?

Page 13: GBTA BTI™ Outlook – Western Europe - Event Report · The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), commissioned Rockport

Global Business Travel Association | gbta.org | [email protected] | +1 888 574 6447

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eduCATIonSecure your competitive edge in the travel industry with up-to-date knowledge of best practices most critical to your business — from travel trend analysis and risk mitigation to technology tools and financial management.

GBTA ACAdeMy: The GBTA Academy provides a personalized and customizable learning path that offers professionals of all experience levels a continuing education. With three certificate levels — Associate, Manager, and Leader — the Academy provides world-class instruction in all facets of the business travel market.

WeBInArs: Members have free access to GBTA webinars, regular interactive sessions with respected industry leaders on a wide spectrum of specific business travel industry topics. Past webinars have included discussions about ancillary airline fees, use of mobile computing as a business travel management tool, and the GBTA Business Travel Outlook.

dAIly neWs BrIef: Keep abreast of the global news and information that shapes the business travel industry. Compiled daily by GBTA from thousands of news and information sources from around the world, and delivered daily to your inbox. Members are automatically signed up to receive this service.

IndusTry reseArChGBTA members get access to a wealth of knowledge and proprietary business travel industry research and information not available anywhere else. Log on to gbta.org and gain access to:

resourCe lIBrAry: Browse an extensive library of specific business travel industry research and articles from travel technology to corporate policies and other important industry topics.

reseArCh And surveys: The primary source for the latest and most in-depth business travel industry research, practical tools, and relevant business travel insight. GBTA research offers aggregated statistical information on the business travel industry, informing travel professionals, government officials, and the media.

Workshops: Highly detailed one-day workshops held in concert with local GBTA chapters that focus entirely upon a specific aspect of business travel, such as hotel or airline sourcing. GBTA workshops include:

Travel Procurement Workshop

Airline Sourcing Workshop

Hotel Sourcing Workshop

rfp TeMplATes: GBTA members have access to a comprehensive library of RFP templates from across all travel spend categories that have been used by large global corporations to successfully manage and lower their cost of travel.

BenChMArkInG Tools: GBTA members get free access to the business travel industry’s largest and most in-depth source of business travel data. The GBTA Foundation Benchmarking Toolbox is easy to use and offers comprehensive in reporting capabilities.

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GBTA MeMBer CAreThe GBTA Member Care team is available to help you maximize the value of your GBTA membership. To contact us, please email us at [email protected] or call +1 888 574 6447.

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CAreer AdvAnCeMenTBe the first to know about new career opportunities, and stay current with recent changes in the business travel industry. Gain access to online member-only resources, and grow your business travel career with GBTA.

GBTA CAreer CenTer: Gain access to a highly qualified database of the latest job postings in the business travel industry.

GBTA ACAdeMy: An education through the GBTA Academy is reputable, renowned, and revitalizing, and it is brought to you around the world.

Let the GBTA Academy be your ticket to a professional career boost. Choose your program based on your current level of experience and knowledge. On the Academy’s learning path, there’s a place for everyone.

Leader-Level Certificate — A senior management curriculum for those pursuing strategic-level education

Manager-Level Certificate — Enrichment courses for professionals who are managing or developing a travel program

Associate-Level Certificate — For those new to the travel industry

IndusTry AdvoCACyMembers of GBTA have many opportunities to shape, lead, and direct the future of the business travel industry and the business travel profession. Get involved and help to lead the direction of business travel.

your voICe In WAshInGTon: GBTA lobbies on behalf of member interests and provides an outlet for the voice of our members to be heard by those in government shaping policy that impacts the business travel community.

CoMMITTees: GBTA’s volunteer committees, councils, and task forces provide an opportunity for GBTA members to work in areas of special interest. They are advisory in nature and work on special projects which segment the association’s operations. These committees offer GBTA members opportunities to contribute to their growth as business travel professionals.

GBTA BoArd of dIreCTors: The GBTA Board of Directors serves as the governing body and is responsible for establishing the focus and direction of the association on important business travel issues. Active GBTA members have an opportunity to run for office and grow their career while helping to lead the direction of the association.

GBTA ChApTer CounCIls: GBTA members have the opportunity to lead business travel issues in their region by participating in local GBTA chapter councils. Chapter councils include many different roles and responsibilities and are able to match member interests and skills with opportunities to get involved and lead.