Hi! I’m Joel.

20 years ago, my job didn’t exist.

I can wear this to work…

Or this, if I really wanted to.

This is my office…

But I can work

from almost

anywhere in

the world!

Because this stuff is all I need to do my job…

…and this guy is my boss.

“What on earth do you do?”

Conversion Copywriting!

“Huh?”

I help businesses get more people to do what they want, using words.

Let’s say 100 people visit your website…

…and read your offer…

…but only one of them buys from you.

I make it so that out of 100 people who visit…

…and read your offer…

…THREE of them buy! (or more)

??? !!!

Is this what I want?

Am I making a smart decision?

“How’d you wind up doing this?”

Finish High School

Go to University Get a job

Work there until you retire

(or die)

Realize this could be a

career

Finish High School Choose a

business degree out of

fear

Try a bunch of courses to see what you like

Switch your major

Add an extra year of University

Go work in Toronto doing sales, hate it

Come home and get a job at an agency doing a job you’ve

never heard of

Dream of working at a big firm

Start writing on the side, love it

Turn down a job offer at a huge

firm Start your own copywriting

company

Learn a totally new way of writing that scares you

Decide to start your OWN agency…

????

Attitude+

Experience+

Relationships=

Opportunities

Working for yourself is

awesome, but…

• Don’t dismiss your passion.• Connect with everyone you can.• Remember that nothing is permanent.• Don’t let life happen, MAKE life happen.• Say yes!

So, my advice…