GCSE BUSINESS

Market Research Activity on Twycross Zoo

“How to increase customers to the

Zoo in 2014”

TWYCROSS ACTIVITY - OBJECTIVESYou are going to carry out a research project to answer a Business Question on

Twycross Zoo by: Collect some Primary Research - Questionnaire 

Create a tally chart in Excel on your results

Create Graphs of results for your Quantitative Data

Analysis your Graphs and Qualitative Information from Open Questions

Make Judgements about how the Zoo could increase their customers

Collect secondary Research - on the Zoo and two competitors 

Create a Table to show the differences of prices, facilities, location, types of animals

Analyse the table on competition Create a Report on your research (word or powerpoint) include Title, Introduction,

Findings, Analysis and Conclusion/Recommendations You will be marked on the Unit 2 Assessment Criteria - Research, Presentation of

work, Analysis and Evaluation  - Total 40 Marks

MARKET RESEARCH FOR TWYCROSS ZOO

1. Research Twycross Zoo – Primary Research2. Research the prices and facilities of the Zoo3. Create a Questionnaire for Customers of

Twycross Zoo – to find out how to attract more customers

4. Include Closed – Multiple Choice Questions and Open Questions to collect two types of data

5. Ask at least 10 Questions6. Collect responses from family and friends

(10) 7. Analyse your results and make judgements

QUESTIONS YOU COULD ASK

Have you ever been to Twycross Zoo? Yes /NoHave you ever been to any other Zoo? y/nSee 3.1 Questions in Building a Business Text

Book

SECONDARY RESEARCH

1. Collect some secondary research on local population

2. Research Competitors and create a table to compare their prices/facilities/attractions/location/local transport/ etc

3. Economic Climate are we still in a recession?

4. Analyse your finding and Evaluate in your Report