gender marketing research
TRANSCRIPT
INFLUENCESOFGENDER MARKETING
OVERVIEW
GM
QUESTIONS
What is your idea about the gender marketing ?
Cars optional questions
Gender Marketing
Definition:
It is marketing skill refer to both man and woman for different needs. It can be useful in selling certain idea to specific customer group
Hummer's success
Humm
er 1
Humm
er 2
0%10%20%30%40%50%60%70%80%90%
100%
malefemale
5 percents female Hummer 1 owner, and for Hummer 2, it sharply increased to 27 percent
Reason of Hummer's Success
Safe and reliable Wild and adventure
Influence to Children
“Math is tough”
•No female Fields Medal awarder•SAT math over 700, 13-1 (male to female)•Give up after G10, 75%
Influence to company
LEGO : a famous and popular line of construction toys brand comes from Billund, Denmark.
Lego Friends
creativitydevelop monitor skillsimprove problem
solving abilitiescreative imaginations
cute
Result
Sexism and Gender stereotype36,000 people ask to stop from signing a petition
•Bunches of money in girl’s market•gain 8 percent in NASDAQ
Ad's echoingHousework
Illness
Aging
Embracing
Female
Shave
Clever
Drunk
Man
Influence to Society
Stereotype of women
Society prejudice
Lower social standard
Conclusion
Influence to Children
Organization
Society
Limited useful and much more harm
Thanks for paying attention
Any question?