P R E S S K I T

HEADLANDS COASTAL LODGE & SPA33000 Cape Kiwanda Dr. Pacific City, OR 97135

GENERAL INQUIRIESInfo@HeadlandsLodge.com | 503.483.3000

MEDIA INQUIRIESMadeline@CoatesKokes.com | 503.241.1124

6pmHead out.

11amStay in.

WEBSITEHeadlandsLodge.com

IMAGESHeadlandsLodge.com/PressCenter

SOCIAL MEDIA@HeadlandsLodge on Facebook and Instagram

G E N E R A L D E TA I L S

ARCHITECTScott Edwards Architecture Portland, OR

INTERIOR DESIGNEDG Design Bay Area, CA

CONSTRUCTIONO’Brien and CompanyCannon Beach, OR

MANAGEMENTKiwanda Hospitality GroupPacific City, OR

Headlands Coastal Lodge & Spa is what the Northwest has been missing: a luxury destination that takes full advantage of the Oregon Coast’s rugged natural beauty. A stay at Headlands is a true escape from the hectic day-to-day, a windswept retreat at the edge of the world, for travelers who seek out the undiscovered, unexpected and unpretentious. Here you’ll find countless opportunities to head outdoors for adventure on the water, beach or trails…or stay in to recharge and restore in our warm, stylish lodge. We treat guests and locals like family, whether at our modern but approachable fine-dining restaurant and bar, or in our intimate spa and wellness studio. It’s hospitality, Oregon-style. Construction began in November 2016, and the lodge is now open.

Grand Lobby and Haystack Hall• Front desk with 24-hour reception• Adventure coaches to help design custom North Coast itineraries• Gift shop with a curated selection of items• Local art and artisan work on display• European-style bathroom with live walls, and unisex and family

changing areas• Grand wood-burning fireplace• Dog-friendly lobby• Complimentary bicycles for exploring Pacific City

Oceanfront Lodge• 33 oceanfront rooms each with a balcony and views of iconic

Haystack Rock• All rooms have bike and surfboard racks• Accented with Oregon hardwoods• Glass-wall showers and soaking tubs with a view• Local touches, such as custom Headlands Pendleton blankets• Select rooms are dog-friendly• Rooms are equipped with one king or two queen beds• Pantry with top-tier snacks on every floor

Oceanfront Cottages• 18 two- and three-bedroom condo-style oceanview cottages• Private balconies and patios overlooking the beach• Fully-equipped kitchens that can be stocked in advance,

and gas grills• Jetted indoor soaking tubs• Some cottages are dog-friendly

Meridian• Pacific Northwest-focused cuisine in a casually elegant setting• Seats 40• Ingredients from the ocean, local farmers and Mary’s Herb Garden• Open kitchen• Lively open bar seats 16 • Unique indoor patio lounge with accordion-style windows that open

completely• Group accommodations available• Indoor patio lounge with an ocean view and double-sided glass fireplace• Pelican Brewing’s famous pub and brewery located next door to the

south, on the beach

Tidepools• Outdoor hot tub and fireplace overlooking the beach• Three massage and treatment rooms• Steam room• Shower and changing rooms• Precor cardio equipment, Peloton bikes, cable tower, free weights

and yoga props• Innovative wellness program featuring group classes indoors

and out

Meetings and Events• Private dining and conference spaces available • Two dynamic meeting spaces can accommodate up to 16 guests

each, joined by a center courtyard• Perfect for small groups, weddings, corporate meetings and

other events• State-of-the-art audiovisual resources

Outdoor Activities• Dory boats, surfing, running, climb the dune (at 240 feet it’s

the highest in Oregon), biking, hiking, visit the tide pools, stand up paddleboard, kayaking, beach bonfires, ocean and river fishing, crabbing, bird watching and more!

HEADL ANDS COASTAL LOD GE & SPA 33000 Cape Kiwanda Dr. Pacific City, OR 97135General Inquiries: Info@HeadlandsLodge.com | 503.483.3000Media Inquiries: Lance@CoatesKokes.com or Madeline@CoatesKokes.com | 503.241.1124For more information: HeadlandsLodge.com For downloadable images: HeadlandsLodge.com/PressCenter

F A C T S H E E T

View fact sheet at HeadlandsLodge.com/PressCenter

Location• Located in Pacific City on Oregon’s North Coast, just two hours by

car from Portland International Airport• Nature – the ocean, rivers, beaches and trails – is our backyard• Cape Kiwanda State Natural Area to the north• Bob Straub State Park less than two miles away• Nestucca Bay National Wildlife Refuge to the south• Sand Lake Recreation Area 15 minutes to the north • Part of the Three Capes Scenic Loop

Mary Jones and Jeff Schons, Owners/Partners, Nestucca Ridge Family of Companies

Both native Oregonians, Jeff and Mary moved to Pacific City in 1990, intending to stay for the winter, and never left. In addition to running and growing their family of businesses, Jeff and Mary are committed to investing in the community and contributing to the quality of life in Pacific City. Their greatest desire is to share their businesses and all Pacific City has to offer with their guests. Mary enjoys the serenity of living by the water, and in her free time kayaks and teaches cooking classes. Jeff takes full advantage of the outdoors. He’s likely to be found crabbing, flying, climbing, fishing or hunting.

Jennifer Nelson, General Manager

Jennifer became interested in hospitality at a young age with entertaining family and friends. In her twenties, she spent time in Alaska working at a fly-fishing lodge and at several restaurants in Portland. She pursued her passion for excellent service and guest experiences at boutique hotels, as lodging manager of Brasada Ranch, general manager of the Oxford Hotel and general manager of the Inn at the 5th in Eugene. In addition to her accomplished career in hospitality, Nelson has served on the Travel Lane County board and the Oregon Restaurant and Lodging Association’s board of directors.

Pacific City is the only wintering spot in the world of the Semidi Island Aleutian Cackling Geese. Each year, the geese fly south more than 2,000 miles from their small Alaskan nesting islands to Oregon’s North Coast. Every evening during their annual Pacific City stay, they leave the grassy pastures in the Nestucca Valley and soar across a mile of ocean to roost on Haystack Rock—the

same towering monolith that Headlands guests can see from their rooms and cottages.

Our logo is reminiscent of these special birds because they capture our Headlands spirit: rugged, beautiful and ready for adventure. We feel the same way about our geese

as we do about our guests—eagerly awaiting their arrival, cherishing their stay with us and looking forward to their eventual return.

THE STORY BEHIND OUR LOGO

About Headlands Coastal Lodge & SpaThe Nestucca Ridge Family of Companies, founded in Pacific City, Oregon, in 1990, is a group of organically grown businesses including Pelican Brewing Company, one of Oregon’s fastest-growing craft beer brands. Headlands is locally owned and owner-operated, employing 60 people from Pacific City and the surrounding area.

F A C T S H E E T

View fact sheet at HeadlandsLodge.com/PressCenter

 

 About  Headlands  Coastal  Lodge  &  Spa  

The  Nestucca  Ridge  Family  of  Companies,  founded  in  Pacific  City,  Oregon,  in  1990,  is  a  group  of  organically  grown  

businesses  including  Pelican  Brewing  Company,  one  of  Oregon’s  fastest-­‐growing  craft  beer  brands.  Headlands  is  locally  

owned  and  owner-­‐operated,  employing  60  people  from  Pacific  City  and  the  surrounding  area.    

 For  more  information,  visit  www.headlandslodge.com  or  call  503-­‐483-­‐3000.  

 For  downloadable  high-­‐res  images,  visit  www.headlandslodge.com/presscenter.  

 

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 For  dining  options  outside  of  the  lodge,  guests  don’t  have  to  venture  far.  The  only  beachfront  brewpub  in  the  Pacific  

Northwest,  Pelican  Brewing  Company  is  right  next-­‐door.  There,  award-­‐winning  brews  are  paired  with  refined  beer  

cuisine.  Stop  in  for  a  pint,  a  taster  tray  and  a  bite.  Across  the  street  is  the  newly  remodeled  Stimulus  Coffee  +  Bakery,  

serving  espresso,  fresh  pastries  and  breakfast  and  lunch  options.      

   Spa  and  wellness  For  relaxation  and  escape,  the  spa  at  Tidepools  offers  everything  from  facials  to  hot  stone  massages.  In  the  serene  

setting,  guests  can  enjoy  their  treatments,  steam  room  and  an  outdoor  hot  tub  with  ocean  view  and  fireplace.  When  it’s  

warm,  large  windows  open  to  let  the  ocean  add  to  the  experience.    

 In  addition  to  the  spa,  the  Tidepools  wellness  offerings  include  an  airy  fitness  studio  with  free  weights,  treadmill,  

elliptical,  Peloton  bikes  and  Precor  equipment.  Complimentary  exercise  classes  range  from  beach  yoga  to  meditation  to  

Pilates.    

 

 “We  want  our  guests  to  be  able  to  actually  pursue  an  adventure,  whether  it  be  learning  to  surf  or  fishing  from  a  dory  

boat,  or  enjoying  the  outdoor  hot  tub,  a  fitness  class  or  a  spa  treatment,”  says  Jones.  “We  strive  to  find  special  ways  to  

motivate  our  guests  to  experience  the  myriad  of  things  we  love  that  make  Pacific  City  such  an  amazing  place,  whether  

for  a  visit  or  a  lifetime.”      

To  achieve  that  goal,  Headlands  has  developed  a  unique  Adventure  Coach  program.  The  three  on-­‐staff  Adventure  

Coaches  are  experts  in  everything  North  Coast.  They  are  available  to  plan  a  personalized  itinerary  for  any  experience,  

from  food,  beer  and  wine  to  biking,  hiking  and  crabbing,  or  any  mix  of  activities  a  visitor  could  desire.    

 

P R E S S R E L E A S EO P E N I N G

Elegance  in  Bend  and  dog  beds  from  Ginger  Beds  in  Portland.  Work  by  coastal  artists  is  on  view,  with  original  paintings  

and  sculptures  by  Michael  Schlicting,  Liisa  Rahkonen,  John  Stahl,  Maya  Kabat,  Norm  Eder  and  Kevin  Shluka.”  

   

 Headlands  is  the  perfect  place  for  small  weddings,  groups  and  corporate  meetings  and  retreats.  The  two  dynamic  

meeting  spaces,  Longitude  and  Latitude,  can  accommodate  up  to  32  people,  and  are  outfitted  with  state-­‐of-­‐the-­‐art  

audiovisual  equipment.  An  accessible,  outdoor  courtyard  joins  the  rooms.    

 Dining  options  

Serving  breakfast,  lunch  and  dinner  daily,  Headlands’  restaurant  and  bar,  Meridian,  is  located  in  the  main  lodge.  

Customers  can  savor  their  food  in  the  stylish  oceanview  dining  room,  which  seats  40,  surrounded  by  exposed  beams,  

Oregon  hardwoods  and  sky-­‐high  windows.  The  welcoming  bar  seats  an  additional  16.  Guests  can  also  enjoy  their  food  

and  drink  fireside  in  the  unique  indoor  patio  with  accordion-­‐style  windows  that  let  the  ocean  air  in,  or  take  it  to  go  down  

at  the  beach.    

Meridian’s  menu  focuses  on  Northwest  coastal  cuisine,  with  ingredients  sourced  from  the  ocean,  local  purveyors  

including  Nevør  Shellfish  Farm,  Jacobsen  Salt  Co.  and  DeNoble  Farms,  and  Headlands’  own  Mary’s  Herb  Garden.  An  early  

favorite  from  the  dinner  menu  is  the  Black  Cod,  with  Oregon  black  truffle,  parsnip  mash,  escarole  and  truffle  jus.  Custom  

cocktails,  such  as  Thor’s  Well  (Bulleit  Rye,  Absinthe,  Peychaud’s  Bitters,  Brown  Syrup),  pay  homage  to  famous  North  

Coast  locations.  An  extensive  wine  list  focuses  on  Oregon  wines  with  featured  selects  from  Washington  and  beyond.  On  

tap  are  beers  from  Pelican  Brewing  Company,  located  just  steps  away  down  the  beach.  A  full  vegan  and  vegetarian  

menu  is  also  offered.  Private  dining  options  for  large  parties  are  available  on  request.    

 

 

 “At  Meridian,  my  goal  is  to  cook  locally  and  seasonally,”  says  Executive  Chef  Andrew  Garrison,  formerly  of  Salishan  Spa  

&  Golf  Resort  and  the  Jory  at  the  Allison  Inn  &  Spa.  “Menu  items  will  come  and  go  as  ingredients  come  in  and  out  of  

season,  so  the  menu  will  be  constantly  evolving  and  growing.  I  see  it  as  an  ongoing  conversation  with  our  staff,  guests  

and  suppliers.”      

Craving  breakfast  in  bed?  Headlands  will  deliver  an  in-­‐room  picnic  of  fresh  pastries,  coffee,  juice  and  specialty  breakfast  

cocktails.  For  the  more  adventurous,  boxed  lunches  for  hikes,  s’mores  for  a  beach  bonfire  and  picnic  lunch  baskets  are  

available.  For  late  night  or  any-­‐time-­‐of-­‐day  snacks,  every  floor  of  the  main  lodge  has  a  gourmet  pantry,  stocked  with  

Oregon-­‐made  treats  from  Alma  Chocolate,  Albina  Nuts,  Betty  Lou’s  and  Tillamook  County  Creamery  Association.    

   

   

 Designed  by  Scott  l  Edwards  Architecture  (Portland,  Ore.),  the  oceanfront  lodge  features  interior  design  by  EDG  (Bay  

Area,  Calif.),  landscaping  by  Coyote  Gardens  (Tillamook  County,  Ore.)  and  is  managed  by  Kiwanda  Hospitality  Group  

(Pacific  City,  Ore.).  Guests  are  welcomed  to  the  lodge  in  the  grand  lobby  with  a  wood-­‐burning  fireplace  and  luxurious  S-­‐

shaped  leather  sofa.  The  first  floor  includes  Haystack  Hall,  guiding  guests  through  Headlands’  offerings  with  breathtaking  

views  of  Haystack  Rock,  an  adventure  center  to  plan  the  perfect  Pacific  City  experience  and  a  European-­‐style  bathroom  

with  a  living  plant  wall.  The  lodge  logo  evokes  the  Semidi  Island  Aleutian  Cackling  Geese,  which  winter  every  year  in  the  

grassy  pastures  of  Nestucca  Valley  and  roost  at  the  cape.  The  geese  motif  is  seen  throughout  the  lodge,  greeting  guests  

at  the  reception  desk,  on  custom  wallpaper  and  the  in-­‐room  service  buttons.    

 Pacific  City  is  a  hidden  gem  off  Highway  101  on  Oregon’s  North  Coast  located  just  a  two-­‐hour  drive  from  Portland.  It  has  

many  locally  owned  businesses  and  extensive  recreation  opportunities.  Visitors  can  surf,  run,  bike,  hike,  visit  the  

tidepools,  stand  up  paddleboard,  kayak,  river  or  ocean  fish,  crab,  bird  watch  and  more.  

 Guest  amenities  

All  of  the  guestrooms  at  the  lodge  are  oceanfront,  and  have  views  of  the  Pacific  Ocean  and  iconic  Haystack  Rock,  with  

private  balconies  to  get  even  closer  to  the  sand,  surf  and  fresh  ocean  air.  Guests  can  choose  from  king  or  two-­‐queen  

options  for  rooms,  all  have  pillow-­‐top  mattresses  and  custom  Pendleton  blankets.  Rooms  also  feature  an  HD  flat-­‐screen  

TV,  mini  fridge,  Bonavita  brewing  system  with  freshly-­‐ground  coffee  from  Flag  &  Wire,  Smith  Tea  and  kettle,  Bluetooth  

lantern  speaker,  in-­‐room  safe,  in-­‐room  iPad,  gas  fireplace,  bath  products  from  Thymes,  linens,  toweling  and  boxer-­‐style  

hooded  robes  from  Frette,  and  custom  bike  and  surfboard  racks.  Select  rooms  have  cast-­‐iron  soaking  tubs.  For  the  

perfect  night’s  sleep,  guests  can  pick  the  pillow  of  their  preference  from  a  pillow  menu  with  options  ranging  from  fine  

goose  down  to  wool  fill.  The  Headlands  app,  with  details  on  lodge  amenities,  coastal  adventures  and  dining  options,  

allows  guests  to  plan  their  stay  before  they  arrive,  and  enhance  their  experience  while  there.  The  Headlands  team  

knows  dogs  are  part  of  the  family,  so  certain  rooms  have  also  been  designated  as  dog-­‐friendly.    

 

 

 “With  the  rooms  and  throughout  the  lodge,  we  wanted  to  showcase  and  support  the  wonderful  artisans  who  are  our  

North  Coast  and  Oregon  neighbors,”  says  General  Manager  Jennifer  Nelson,  formerly  of  the  Inn  at  the  5 th  in  Eugene.  

“We  have  beautiful  custom  cutting  boards  from  Hardenbrook  Hardwoods  in  Redmond,  trough  sinks  from  Cement  

   FOR  IMMEDIATE  RELEASE    February  1,  2018    Contact  Meridel  Prideaux  /  Coates  Kokes  503.241.1124  meridel@coateskokes.com  Madeline  Luce  /  Coates  Kokes  503.241.1124  madeline@coateskokes.com    

Headlands  Coastal  Lodge  &  Spa  now  open  in  Pacific  City,  Oregon  The  first  luxury  hotel  on  the  coast  in  over  a  decade  is  now  welcoming  guests  

 Pacific  City,  Ore.  –  After  two  decades  of  planning  and  more  than  a  year  of  construction,  Headlands  Coastal  Lodge  &  Spa  opened  its  doors  to  guests  January  12.  The  lodge  celebrates  hospitality,  Oregon-­‐style,  offering  visitors  luxury  amenities  against  the  backdrop  of  Oregon’s  beautiful  North  Coast.  The  33-­‐room  lodge,  with  18  adjacent  cottages,  features  Meridian,  an  ocean-­‐to-­‐table  restaurant  and  bar;  Tidepools  with  a  full  menu  of  spa  treatments;  and  an  innovative  indoor  and  outdoor  wellness  program.  At  Headlands,  guests  are  invited  to  “Stay  In”  and  relax  in  the  comfort  of  the  lodge,  and  “Head  Out”  to  explore  the  rugged  nature  just  outside.      “From  the  first  moment  we  looked  at  the  property,  we  knew  it  would  be  an  amazing  challenge  to  design  something  worthy  of  the  spectacular  site,”  said  Mary  Jones,  founding  partner  in  Headlands  Coastal  Lodge  &  Spa.  She  and  husband  and  business  partner,  Jeff  Schons,  moved  to  Pacific  City  in  1990,  intending  to  stay  the  winter,  but  fell  in  love  with  the  small  coastal  town  and  never  left.  “We  spent  20  years  designing  and  redesigning  the  lodge  in  order  to  best  take  advantage  of  the  incredible  views  of  Cape  Kiwanda  and  Haystack  Rock,  and  the  proximity  to  amazing  tidepools  and  the  dune.  We  wanted  to  make  sure  the  design  fit  into  the  natural  landscape,  which  meant  using  materials  like  cedar  shingles  and  natural  stone.”    

 

View press releases at HeadlandsLodge.com/PressCenter

Spring

TravelApril 1, 2018

NEW AND NOW ON THE OREGON COAST:

Headlands Coastal Lodge & Spa offers luxury, and a unique brand of

Oregon hospitality

INSIDE: Travel Special Section

SPONSOR CONTENT PRODUCED BY OREGONIAN MEDIA GROUP’S MARKETING DEPARTMENT

Perched on a bluff overlooking Pacific City beach and Cape Kiwanda sits a breathtaking new hotel.

Opened in January, Headlands Coastal Lodge and Spa is a new shiny gem on the Central Oregon Coast, and a longtime dream of owners Jeff Schons and Mary Jones.

Schons and Jones brought their respective

backgrounds in property development to the Oregon Coast nearly three decades ago. “We moved to Pacific City for a winter get-away in 1990 and never left,” says Jones. In the time since, the pair has done much to put Pacific City on the map. They founded the Pelican Pub and the Inn at Cape Kiwan-da, among a host of other businesses.

A hotel as luxurious and architecturally impeccable as Headlands had long been in their business plan, but the recession held

By Kim Cooper Findlingfor Oregonian Media Group Marketing

Continued on Page 4

Photos courtesy of Headlands Coastal Lodge and Spa

Above: Headlands Coastal Lodge & Spa.Main photo: Sunset over Haystack Rock as viewed from Headlands.

P R E S S C O V E R A G E O R E G O N I A N

PAGE 4 SPONSOR CONTENT PRODUCED BY OREGONIAN MEDIA GROUP’S MARKETING DEPARTMENTHeadlands Coastal Lodge & SpaContinued from Page 1them back for a few years. Schons is the first to admit that, though the fi-nancial challenges weren’t easy, wait-ing until now to bring the hotel to life was worth the wait. “It took us all of these years to figure out exactly what we wanted,” he says. Jones adds, “We redesigned the hotel over ten or twelve years. We tried really hard to get things exactly right.”Get things right is exactly what they did. The result of their intensive de-sign and build process is not only a stunning hotel, but one uniquely and specifically positioned to help guests truly experience their environment and get the most out of their visit to Pacific City.

Headlands’ 33 Oceanfront Lodge guest rooms and 18 Oceanfront Cot-tages each look out over the Pacific Ocean and Haystack Rock. Private balconies are outfitted with wind-pro-tecting panels and comfortable wood-en chairs. Rooms are appointed with cast iron soaking tubs, gas fireplaces, pillow-top mattresses, and even a bike or surfboard rack to keep your toys tucked easily out of the way. As much thought went into the restaurant as the hotel. Meridian Restaurant and Bar is framed by mas-sive windows overlooking the beach and Pacific City. The light and airy space embodies an immaculate fine dining destination yet still holds the casual, friendly feeling of an Oregon Coast destination. Chef Andrew Garrison, formerly of Jory Restaurant at the Allison Hotel in Newberg, has created a well-round-ed, simple menu based on farm- and

-sea-to-table local foods. “Everything comes to us so fresh,” he says. “All we have to do is season it lightly and cook it properly and it’s delicious.”The hotel is so comfortable and lovely that it would be easy to stay in and relax, which Jones and Schons and the rest of the Headlands staff encourage. But for the developers, a primary goal of Headlands was also to encourage guests to easily be able to immerse themselves in the plentiful outdoor activities that Pacific City is known for. For Schons and Jones, Pa-cific City is about fishing, hiking, crab-bing, dory boating, surfing, beach-combing and more. “We wanted to really help people have adventures here,” says Jones. Rather than just offer a brochure to guests about the opportunities that

surround them, Headlands takesthings a few steps further. AdventureStaff are on duty at a kiosk in the ho-tel lobby, armed with books, maps,bicycles, connections to local guides,and much more. And they’ll do morethan simply point the way. “Our staff will actually take you wherever youwant to go,” says Traci Still, Adven-ture Experience Manager. Just aboutany custom activity you can imaginecan be curated and organized fromHeadlands. “All we’re doing is taking advantageof what is here,” says Jones. What is there is stunning, from thesandy beach of Pacific City to the lux-urious interior of the hotel to the ad-ventures to be had all around.For more information see www.headlandslodge.com.

The living in room in one of Headlands’ 18 oceanfront cottages.

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Situated alongside a protected natural area on a stretch of Oregon coastline that, shockingly, remains an untapped (and relatively undeveloped) paradise, Headlands welcomes those seeking a quiet escape to a hand-some, woodsy lodge that celebrates enduring coastal pastimes like beach bonfires and surfing. Rates start at $320; headlandslodge.com.

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