General Electric General Electric a Case Studya Case Study

Adrienne NagleAdrienne Nagle

MGTC 303MGTC 303

General ElectricGeneral Electric

General Electric Company (GE) is one of General Electric Company (GE) is one of the largest multinational technology and the largest multinational technology and services conglomerates that achieves services conglomerates that achieves financial success by focusing on financial success by focusing on innovation, diversification, brand innovation, diversification, brand recognition, and strong leadership. recognition, and strong leadership.

HistoryHistory

Founded in 1892Founded in 1892 Edison General ElectricEdison General Electric Thomson-Houston ElectricThomson-Houston Electric

InventionsInventions Light BulbLight Bulb X-RayX-Ray MRI / HDMRIMRI / HDMRI Jet EngineJet Engine 4D Imaging for Ultrasound4D Imaging for Ultrasound EtcEtc

Good & BadGood & Bad

BadBad Hudson RiverHudson River Legal BattlesLegal Battles

Good (Ecomagination)Good (Ecomagination) WindWind NuclearNuclear SolarSolar EfficiencyEfficiency

Company CategoriesCompany Categories

InfrastructureInfrastructure Commercial FinanceCommercial Finance GE MoneyGE Money HealthcareHealthcare NBC UniversalNBC Universal IndustrialIndustrial

LeadershipLeadership

Organizational ManagementOrganizational Management Top DownTop Down Bottom upBottom up

LeadersLeaders Thomas EdisonThomas Edison

• FounderFounder Jack WelchJack Welch

• Bottom LineBottom Line Jeffrey ImmeltJeffrey Immelt

• GreenGreen

ConclusionConclusion

HistoryHistory Company OrganizationCompany Organization LeadershipLeadership

From jet engines to power generation, financial services, water processing, and From jet engines to power generation, financial services, water processing, and medical imaging to media content, GE people worldwide are dedicated to medical imaging to media content, GE people worldwide are dedicated to turning imaginative ideas into leading products and services that help solve turning imaginative ideas into leading products and services that help solve some of the worlds toughest problemssome of the worlds toughest problems

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