genius house media: video & social media
Post on 13-Sep-2014
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DESCRIPTION
Genius House Media presented to a group of TCU (Texas Christian University) marketing and community managers in Fort Worth, Texas. The goal of the presentation was to illustrate and educate the group on the power of story-telling video content combined with great social media.TRANSCRIPT
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Social Media & Video
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• How do you use social media?
• What is your experience with online video?
• Have you felt moved from viewing an
online video?
As a consumer…
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Video Stats
• Video results have appeared in almost 70% of the top 100 search listings on Google in 2013 (Marketing Week)
• Over 1 billion unique users visit YouTube every month (YouTube, 2013)
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Video Info
• Content is still king
• Quality always beats quantity • Don’t lose sight of consumer
behavior
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Barriers to Viewing
• Is the headline or title compelling and interesting?
• Does the thumbnail grab your attention?
• How long is the video?• How long is the load time?• How did you come across the video
in the first place?
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Social Video Stats
• Everyone is on social media, duh. • Twitter: Every minute= 700 videos
shared
• People engage 37% more with video
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The Social Formula
• General content formula: inform+ entertain+ interact+ convert
• Most leave out: Disrupt (Impress/ amaze/ inspire / intrigue/ etc)• Disruptive content can be clever copy,
gorgeous photos, real-time interaction, compelling video
• Clients often struggle with disruptive content
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Takeaways