geofencing w/ target & conversion zones...target zones & conversion zones what is a target...

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GeoFencing w/ Target & Conversion Zones Define the “Target” & “Conversion” Zones at the Street Level All Click-Throughs are measured as well as impressions. If they see your ad, and come into the defined conversion zone = CONVERSION! Proprietary Messaging layer allows for automated (no human interaction) text engagement to deliver content, offers, and notifications of new products. “TARGET” ZONE “CONVERSION” ZONE CONVERSATIONAL ENGAGEMENT

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Page 1: GeoFencing w/ Target & Conversion Zones...Target Zones & Conversion Zones WHAT IS A TARGET ZONE? • Quite simply this is your audience. • You can target competitors, high traffic

GeoFencing w/ Target & Conversion Zones

• Define the “Target” & “Conversion” Zones at the Street Level• All Click-Throughs are measured as well as impressions.• If they see your ad, and come into the defined conversion zone = CONVERSION!• Proprietary Messaging layer allows for automated (no human interaction) text engagement to deliver content, offers, and

notifications of new products.

“TARGET” ZONE “CONVERSION” ZONE CONVERSATIONAL ENGAGEMENT

Page 2: GeoFencing w/ Target & Conversion Zones...Target Zones & Conversion Zones WHAT IS A TARGET ZONE? • Quite simply this is your audience. • You can target competitors, high traffic

Target Zones & Conversion Zones

WHAT IS A TARGET ZONE?

• Quite simply this is your audience.• You can target competitors, high

traffic areas, complementing brand retail locations.

• A more granular approach to serving impressions.

• Serve ads to anyone within the target zone in the last 30 days and in real time throughout the campaign.

• Define your audience within the location based on their search history of relevant keywords.

WHAT IS A CONVERSION ZONE?

• This is where the magic happens!• A ”Conversion” is registered when

ANYONE who has SEEN or CLICKED your ad walks into this zone.

• Also know as Attribution, this lets you know beyond traditional CTR that your campaign is working.

• You have targeted a relevant audience, served them an ad, and brought them into the relevant zone.

• Collect the user id of these individuals for direct retargeting

• Full Transparency

Page 3: GeoFencing w/ Target & Conversion Zones...Target Zones & Conversion Zones WHAT IS A TARGET ZONE? • Quite simply this is your audience. • You can target competitors, high traffic

Integrate Engagement Layer

Place on programmatic creative, website, landing page, social, etc.

Engage, Service, & Sell to your customers instantly! Data & Attribution

from Every Click!

CONFIDENTIAL- GeoMoment Inc

“Click”Consumer

Page 4: GeoFencing w/ Target & Conversion Zones...Target Zones & Conversion Zones WHAT IS A TARGET ZONE? • Quite simply this is your audience. • You can target competitors, high traffic

The Geomoment Stack

• When buying media it is imperative to minimize monetary cannibalization.

• $$$ makes fewer stops along the way.

• Our goal is to use the most advanced hyperlocal programmatic platform to increase relevant impressions in the marketplace while eliminating has much waste as possible.

BRAND

AGENCY

MEDIA COMPANY

DIGITAL AD CO.

TRADE DESK

PLATFORM

BRAND / AGENCY

GEOMOMENTw/ integrated

engagement platform

MEDIA

MEDIA

With increased competition for impressions, having more ad $$$ available means you can do more with your budget

Typical Ad StackOur Stack

Billions of Ad $$$ are wasted every year.

PLATFORM