gepra newsletter_september-october_2010
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gepra_newsletter_september_october_2010TRANSCRIPT
jepras korporatiuli gamocema
#3
ivnisi
2010
cofis prevenciis kampanias jepra gauZRveba
gv.9
gv.6
gv.3 gv.2
tenderSi , romelic seqtembris dasawyisSi saqarTvelos janmrTelobisa da socialuri proeqtebis ganmaxorcielebelma centrma gamoacxada , Sedegebi 11 oqtombers gaxda cnobili da jepram gaimarjva. qcevis Secvlis kampania agreTve sursaTis uvneblobisa da samzareulos higienis xelSemwyobi sakomunikacio sistemis Camoyalibebas . jepra proeqtis rogorc piar , aseve kvleviT komponentsac .
moicavs ganaxorcielebs
gv.4
pirveli
marketinguli
katalogi
saqarTveloSi
“"akaki qarTul TeatrSi"
gv.9
2
pacientis gazeTi
Sveicaruli farmacevtuli kompania ”hofman-la-roSis” mxardaWeriT , jepram “pacientis gazeTis” meore nomeri gamouSva. Ees aris sainformacio gazeTi revmatiuli arTritisa da osteoporoziT daavadebuli pacientebisTvis , romlis mizani avadmyofebisa da maTi ojaxis wevrebisTvis daavadebebis , maTi prevenciis ,drouli diagnostikisa da mkurnalobis Tanamedrove meTodebis Sesaxeb srulyofili informaciis miwodebaSi mdgomareobs.
jepram radio komersantis repozicionireba ganaxorciela
kompleqsuri programa ,romelic jepras marketingulma jgufma ganaxorciela , miznad isaxavda segmetze orientirebuli sakomunikacio strategiis Seqmnasa da kreatiuli koncefciis Camoyalibebas. Sedegad , Seicvala radios ZiriTadi bade , slogani da saitis brend–platforma.
#5seqtemberioqtomberi
2010
jepram
gamouSva
3
GSMEA-s saidintifikacio
atributika da
korporatiuli stili
jepram
Seqmna
saqarTvelos mcire da saSualo sawarmoTa asociaciis korporatiuli stili jepras dizainerma nanuka gogoberiSvilma Seqmna. asociacia 2010 wlis 10 seqtembers oTxi umsxvilesi biznes–gaerTianebisa da kerZo pirebis monawileobiT dafuZnda.
#5seqtemberioqtomberi
2010
1.
roca fiqro
b mxolod
kargze
sadazRvevo kompania “ar
di jgufi”
gilocavT Tbilisobis dResaswauls!
jepram sadazRvevo kompania "ardi jgufis"
brendingi daasrula. proeqtis farglebSi
Camoyalibda brendis saidentifikacio
atributika , korporatiuli stili da slogani.
"ardi jgufi" sakomunikacio kampania
seqtembridan daiwyo.
1.
roca fiqrob mxolod kargze
sadazRvevo kompania “ardi jgufi”
gilocavT sveticxovlobis brwyinvale dResaswauls!
Tqven da TqvenTvis Zvirfas adamianebs gisurvebT
sulier simSvides da keTildReobas. samogzauro dazRvevis polisi
TRAVEL INSURANCE POLICY
sadazRvevo kompania
roca fiqrob mxolod kargze
sadazRvevo kompania “ardi jgufi”
saqarTvelo, Tbilisi, 0160
al. yazbegis 14a
518 516faqsi: +995(32)518516
sadazRvevo kompania
%3,8
damatebiTi saCuqrebi „ardisgan“:
mesame piris winaSe samoqalaqo
pasuxismgeblobis dazRveva
sapatrulo jarimis (200 laris)
anazRaureba Tbilisi siTi parki “me miyvars Tbilisi”
avtosadgomis ufaso erTwliani taloni
ufaso evakuatori, sawvavis miwodeba,
saburavis Secvla, avtomobilis gamarTva,
TbilisSi da Tbilisis SemogarenSi
25 kilometris radiusiT
2,8%
avtomobilis dazRvevis
sruli paketi
saCuqrad Tqveni meuRlis
avtomobilis dazRveva
jepram ardi
jgufis brendindgi
daasrula
4 #5seqtemberioqtomberi
2010
jepras direqtori mcire da saSualo
sawarmoTa asociaciis damfuZnebeli gaxda
10 seqtembers , saqarTvelos mcire da saSualo sawarmoTa asociacia dafuZnda. axali organizaciis mizania xeli Seuwyos mewarmeebs b iz n e s i s g a n v iT ar e b a s a d a produqciis gasaRebis axali bazrebis moZiebaSi. amasTan, Seasrulos saxelisuflebo struqturebTan lobisturi funqciebic. jepras direqtori soso galumaSvili asociaciis erT–erTi damfuZnebeli gaxda.
23 oqtombers “organoTa donaciis me-12 evropul dRes” ,romelic ZiriTad mizans transplantaciis mniSvnelobis Taobaze mosaxleobis informireba warmoadgenda , Tbilisma pirvelad umaspinZla.
5#5seqtemberioqtomberi
2010
6 #5seqtemberioqtomberi
2010
7#5seqtemberioqtomberi
2010
8 #5seqtemberioqtomberi
2010
“
" i u n i q ardm a " Tb ilisSi p ir v eli
universaluri servis centri gaxsna. axali
universaluri servis-centri momxmarebels
yoveldRiurad moemsaxureba , adgilze
SesTavazebs baraTebs da miawvdis
informacias partniori kompaniebis
aqciebisa da sxva siaxleebis Sesaxeb.
gaformebuli xelSekrulebis Tanaxmad ,
uniqardis piar da sakomunikacio kampanias
jepra moemsaxureba. momsaxureba moicavs
mediasTan urTierTobas , RonisZiebebis
marTvasa da kreatiuli marketinguli
gadawyvetilebebis realizebas
uniqards
moemsaxureba
"uniqardma" TbilisSi pirveli
universaluri servis-centri gaxsna
www.unicard.ge
axali universaluri servis
centris gaxsnis ceremonialze
kompaniam mediis warmomadgenlebs
`uniqardis~ axali sareklamo saxe
ana koSaZe warudgina. koSaZe
amavdroulad kompaniis fiarzec
izrunebs da media-saSualebebTan
urTierTobasac SeiTavsebs.
ana koSaZe uniqardis
saxe gaxda
#5seqtemberioqtomberi
2010 9
supermarketebis
aqcia
uniqardsigan
- yovel jamurad
dagrovil
5 qulaze
damatebiTi
5 qula saCuqrad
10 #5seqtemberioqtomberi
2010
wamaxalisebeli aqcia pirdapir eTerSi uniqardTan erTad
kviraSi erTxel uniqardi
rusTavi2-is dilis gadacemis
“ d i l a m S v i d o b i s a
saqarTvelos” pirdapiri
eTeris saSualebiT Tavis
momxmarebels mxiarul
aqciaSi monawileobas
sTavazobs.
qulebis gaTamaSeba 5 kviraa
mimdinareobs da ukve 5
gamarjvebuli gamoavlinda ,
romelsac saCuqrad 300 qula
gadasces..
"uniqardi" bazaris axal segmentze gadis. dReidan ,
rogorc q alaq is telefone b ida n i s e
mobilurebidan , 8-07 kodiT ganxorcielebul
zarebze avtomaturad daericxebaT Sesabamisi
qulebi uniqardis dagrovebis baraTze.
uniqardi bazris axal segmentze gadis
11#5seqtemberioqtomberi
2010
”uniqardi”" momxarebels
wamaxalisebel aqciebs sTavazobs
14 oqtombridan "uniqardma" ,
"jordanos" maRaziaTa
qselTan erTad , saSemodgomo
aqcia daiwyo , romelic Tvis
bolomde gagrZelda. am xnis
ganmavlobaSi "jordanos"
yvela maRaziaSi
momxmarebeli "uniqardisgan"
gazrdil qulebs iRebda -
10 larze 3 qulas.
"uniqardis" mflobelebi
„jordanoSi" eqskluziuri ,
20 procentamde
fasdaklebiTac
sargeblobdnen.
uniqardis qulebiT
jeostarelebis
gulSematkivroba
SesaZlebelia
dReidan , jeoselisa da lailais
abonentebs saSualeba eZlevaT
ugulSematkivron TavianT rCeul
jeostarelebs uniqardis qulebiT.
12 #5seqtemberioqtomberi
2010
uniqardis qulebis dagrovebafeisbuqzec
SeiZleba1 oqtombridan "uniqards" feisbuqze
oficialuri gverdi aqvs , romlis
saSualebiTac baraTis momxmarebels
qulebis dagroveba socialur
qselSic SeeZleba. "uniqardis"
"feisbuqis" oficialuri misamarTia:
www.facebook.com/unicard.ge
media konkursis: "Tqveni survilebis baraTi" mizania mediis
saSualebiT miewodos qarTvel momxmarebels sasargeblo da
miukerZoebeli informacia gayidvebis stimulirebis ,bonus da
dagrovebiTi baraTebis Sesaxeb.
konkursSi monawileoba SeuZliaT saqarTveloSi momuSave
yvela Jurnalists.
“””uniqardma”” media
konkursi gamoacxada
13#5seqtemberioqtomberi
2010
14 #5seqtemberioqtomberi
2010
15#5seqtemberioqtomberi
2010
piar skolaSi kreatiuli marketingis
kursze miReba gamocxadda
piar skolaSi
”kreatiuli
marketingis” kursi 21
oqtombers daiwyo.
kursis xangrZlivoba 3
kvira , 27 saleqcio
saaTia. registracia
saitze arsebuli
saaplikacio formis
SevsebiT mimdinareobda.
”kreatiuli marketingi
- momxmareblis
kmayofilebis
xelovneba” Ria karis
dRe 19 oqtombers
gaimarTa. msmenelebs
saleqcio programas
kursis avtori
aleqsandre margiSvilma
gaacno. Aamave dRes piar
skolis iniciativiT
BTL.g-m universitetebis
win promo aqcia
gamarTa , romlis mizans
kreatiuli marketingis
kursis Sesaxeb
sxvadasxva umaRlesi
saswavleblis
studentebis
informireba
warmoadgenda.
1 3
4 5 6987
2marketingis
inovaciuri
menejment
i
bazris Seswavla
meTodebi da teqnika
16 #5seqtemberioqtomberi
2010
17#5seqtemberioqtomberi
2010
11 noembridan piar skola socialuri
mediis kurss gTavazobT. sistema
m or g e b uli a g a n s x v a v e b uli
profesiis mqone yvela adamianis
interesebs , romelsac safuZvlad
udevs axali teqnologiebi piarsa da
marketigSi. socialuri mediis
kursis gavlis Semdeg msmenelebs
ecodinebaT,Tu rogor gamoiyenon
veb2-is platforma sakuTari imijis
formirebisa , Tu piar kampaniis
sawarmoeblad da mimarTos is
sakuTari interesebisa Tu piar
kampaniis efeqturi Sesrulebisken.
leqciebs socialuri mediis
eqsperti ,proeqt ”niWieris” internet-
marketingis xelmRZvaneli dodi
xarxeli waikiTxavs.
P miReba gamocxadda
government 2.0.-is kursze
piar skolaSi socialuri mediis kursi iwyeba
5 oqtombers , piar skolaSi Government 2.0. -
is kursze ganacxadebis miReba daiwyo.
Government 2.0. es aris sazogadoebasTan
urTierTobis warmatebuli modeli
sajaro uwyebebisTvis ,romlis damTavrebis
Semdeg msmenelebs uaxlesi modelis
praqtikaSi gadatana da sakomunikacio
m o d e l i s a d a w a r m a t e b u l a d
funqcionirebadi sistemis Seqmna
SeeZlebaT. kursis xangrZlivoba 1 kvira , 21
saleqcio saaTia.
18 #5seqtemberioqtomberi
2010
PsaCuqari piar skolisgan
piarisa da integrirebuli marketinguli komunikaciebis kursis studentebma sagamocdo prezentaciisTvis mzadeba daiwyes. piar skolam maT 5 realuri qeisi warudgina ,romelzec TiToeuli maTgani jgufTan erTad sami Tvis ganmavlobaSi imuSavebs. piarskolelebTan erTad mzadebaSi CarTulni arian leqtorebi.
piar skolaSi kursis ”piari da integrirebuli marketinguli komunikaciebis” Ria karis dRe 23 seqtembers gaimarTa. msmenelebi gaecnen kursis programasa da gaesaubrnen leqtorebs. prezentacia onlain reJimSi feisbuqis auditoriasac gadaecemoda , romelTac SekiTxvebis dasmis saSualebac miecaT. sasertifikato programa 27 seqtembers daiwyo.
9 oqtombers piarskolelebma
saboloo prezentaciebis
warsadgenad mzadeba daiwyes
piarskolelis rekomendaciiT mosuli studenti piarisa da integrirebuli marketinguli komunikaciebis kursze 10%-iani fasdaklebiT iswavlis. gauwie Sens megobars rekomendacia.
aseve moqmedebs formula ”2=3”. nebismier Tqvengans ori kursis gavlis SemTxvevaSi mesame moklevadiani kursis ufasod aRebis SesaZleblobas gaZlevT. aqcia ZalaSia 31 dekembramde.
19#5seqtemberioqtomberi
2010
o , es statusebi... mokled , ginda Tu ar ginda ,
roca garkveul sociumSi cxovrob garkveuli
statusis matarebeli xdebi da xandaxan , ara
erTis... statusi faqtiurad , Strix kodia ,
romelic saxelis da gvaris gverdze Tqvenda
SeumCnevlad Cndeba.
gamarjoba ,me var qeTi gagloSvili da ukve Cems
Zvel statusebTan erTad , ramdenime axalic
damemata – piar skoleli da blogeri.
marTalia , didi pretenzia blogerobaze ar
maqvs , magram esec garkveulma garemoebam
ganapiroba.
Semdegi sami Tvis ganmavlobaSi , yovel dRe
TqvenTvis davwer blogs. davwer problemebze ,
romlebsac yoveldRiurad vawydebiT ,nivTebze ,
romlebsac saxlidan gamosvlis win vxedavT
da ukve yuradRebasac ar vaqcevT , Temebze ,
romlebzec Cvens megobrebTan erTad
yavis dalevisas vsaubrobT......
amitomac rubrikis saTauris
SerCevisas ,bevri ar mifiqria
– yavaze mosayoli ambebi...
erTad movawyoT Sesveneba
finjani yavis TanxlebiT!
yavaze mosayoli ambebi
qeTi gagloSvilTan
erTad
20 #5seqtemberioqtomberi
2010
“promo aqcia “gudvilSi”!
Jinvalis Hhidrokompleqsi 25 wlisaa!
" ivermedi" 15 wlisaa!
" - specialuri SeTavazeba!ori lula"
" - saCuqrebi mgzavrebs!Orange Israel
sadazRvevo kompania "ardi jgufis" specialur kampanias avtomobilis dazRvevis Sesaxeb 6000 momxmarebeli gaecno. sareklamo flaerebi BTL.ge-s promo gogonebis daxmarebiT gudvilis marketebis qselSi 30 da 31 oqtombers gavrcelda.
20 oqtombers JinvalSi , kompania "jorjian uoTer end faueri"-m Jinvalis hidrokompleqsis 25 wlis iubile aRniSna. RonisZieba jvaripatiosanis eklesiis monaxulebas ,oficialur ceremonialsa da sazeimo vaxSams . iubileze dasaswrebad , mowveul stumrebs specialuri mosawvevi baraTebi daegzavnaT. sakuriero servisi "kurierebma" uzrunvelyo
moicavda
samedicino kompania "ivermedi" 15 wlis iubilesTan dakavSirebul specialur RonisZieba gamarTa. iubile 1 noembers sastumro "redisonis" sadResaswaulo darbaz "iveriaSi" aRiniSna. mowveul stumrebs "kurierebis" meSveobiT daurigdaT mosawvevi baraTebi.
swrafi kvebis qseli "ori lula" specialur aqcias iwyebs studentebisaTvis. kafeSi , romelic mdebareobs Sartavas 16-Si studentebisaTvis warmodgenilia meniu "studenturi" , meniu "student 2" da meniu "megobari". specialuri fasebis Sesaxeb sainformacio flaerebi 3 dRis ganmavlobaSi gavrcelda teqnikuri universitetis korpusebis mimdebare teritoriebze.
Tbilisis aeroportSi ,kompaniam "Orange Israel", israelSi mimaval mgzavrebs saCuqrad gadasca satelefono sim baraTebi. Orange - ufaso 20 wuTis sasaubro dro , avtomaturad gaaqtiurebuli servisebi , roumingis CarTvis gareSe sargebloba adgilobrivad ,israelis mTels teritoriaze. baraTebis gavrceleba BTL.ge-s promo gogonebis daxmarebiT ganxorcielda.
21#5seqtemberioqtomberi
2010
kulturisa da ZeglTa dacvis saministrom ,saqarTvelos Teatris ,musikis , kinosa da qoreografiis saxelmwifo muzeumTan erTad ,akaki wereTlis iubilesadmi miZRvnil gamofena gamarTa. RonisZiebaze dasaswrebad mowveul stumrebs "kurierebis" meSveobiT specialuri mosawvevi baraTebi daurigda. gamofena , 25 seqtembers , kulturisa da ZeglTa dacvis saministros saaqto darbazSi gaimarTa.
""qarvasla" da samodelo saagento "natali" axal Cvenebas mapinZlobda!25-26 seqtembers , savaWro centri "qarvasla" da samodelo saagento "natali" evropuli brendebis axali koleqciebis Cvenebas maspinZlobda. 26 seqtemberi - sabavSvo brendi "okaidi" , Semodgoma-zamTris koleqcia da grandiozuli sabavSvo RonisZieba. daswreba iyo Tavisufali! sareklamo bukletebis gavrceleba BTL.ge uzrunvelyo.
“"akaki qarTul TeatrSi"
"
saofise avejis
Sou-rumis
prezentacia
“Cem saxlSi”1 oqtombers ,avejis saloni "Cemi s a xl i " k o r p o r a t i ul i klientebisTvis saofise avejis Sou -ru m i s pr ez e nt ac i a g a i m a rT a . Ro n i s Z i e b a z e dasaswrebad , mosawvevi baraTebi "kurierebis" daxmarebiT daegzavna saministroebs , saelCoebs , saerTaSoriso da safinanso organizaciebs.
22 #5seqtemberioqtomberi
2010
super aqcia grZeldeba!sadazRvevo kompania "ardi jgufi" agrZelebs momxmarebelTa informirebas sadazRvevo bazarze siaxlis Sesaxeb : "daazRvie avtomobili yvelaze dabal fasad , miiRe saCuqrad mesame piris dazRveva!". avto dazRvevis Sesaxeb sareklamo flaerebi kus tbaze ,hipermarketebis qselSi "vake-gudvilsa" da "diRomi-gudvilSi" vrceldeba. sainformacio kampanias BTL.ge uzrunvelyofs
sadazRvevo kompaniam
"ardi jgufi"
mosaxleobas
sveticxovlobis
brwyinvale dResaswauli
miuloca. specialuri
misaloci baraTebi
BTL.ge-s promo
gogonebis meSveobiT
wminda samebis sakaTedro
taZarTan , sionis ,
anCisxatis da
sveticxovlis
eklesiebTan gavrcelda.
1.
"ardi jgufi" gilocavT sveticxovlobas!
23#5seqtemberioqtomberi
2010