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How online transformed wholesale

Gerben Peet

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Evolution of Internet

Changing market situation

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About KrampEstablished in 1951

Kramp. It’s that easy

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OEM2.500 customers

Construction2.500 customers

Agriculture25.000 customers

Forest & Grasscare7.500 customers

Customer Groups

550.000 products to offer online, 200.000 products on stock

150 million Euro stock (sales value)

4.000 new products / week

ProductsWide range of products “One Stop Shopping”

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Fast delivery

Key figures

10 – 15.000 orders/day

50 – 70.000 orders lines/day

24/7 online full self-service

500.000 products

Easy ordering

In 11 languages

Good to know...

Day-to-day business system for our customers

Fully integrated with Kramp ERP

International E-Business solution

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Key figures

Webshop

Webshop figures per day

Topic Top Average

Searches 260.000 156.000

Logins 40.000 33.000

Ordering Customers 8.000 5.400

Orders 18.000 9.800

Order Lines 85.000 42.500

WebshopOrder lines per day

0

10000

20000

30000

40000

50000

60000

2005 2006 2007 2008 2009 2010 2011 2012 2013

Manual

Online

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Impact of E-business strategy

Sales

Service

Communication

Collaboration

From single channel to multi-channel

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Multi-channel distribution

Multi-channel distributionKramp becomes data and E-business service provider

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Focus

Success factors

Vision

Customer first

Gerben Peet@GerbenPeet

http://nl.linkedin.com/in/gerbenpeetpeet.gerben@kramp.com