german fundraising congress 2015 - disruptive change workshop
TRANSCRIPT
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Dealing with Disruptive Change
Workshop: Relationships, Resilience, ExperimentsGerman Fundraising CongressBerlin, Germany19 May 2015
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Colin HabbertonDirector: Global PartnershipsGivenGain Foundation
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Cape Town, South Africa
(Source: USB)
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Stellenbosch
(Source: Wikipedia)
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• GivenGain FoundationSocial Fundraising Platform
• Global ReachSince 20011800+ Causes Worldwide50+ Countries10,000+ Projects7700+ Activists (Peer to Peer)100,000+ Donors185 Countries
• One World. Zero Barriers.
Speaker introduction
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GivenGain’s Network Fundraising Platform
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Introduction
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Disruptive Change is an increasingly relevant and
complex influence in the world directly affecting civil
society and fundraisers tasked with mobilising resources
to address the impact of such change within their
organisation and its mission.
This session will investigate the causes and
characteristics of disruptive change through a series of
commercial and nonprofit case studies
A ‘relational’ perspective with be applied to explore how
connecting with various stakeholders can effectively
manage risk and create innovative fundraising solutions.
The workshop will include practical experimentation…Overview
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Learning Outcomes:
Expect to learn about what disruptive change is.
A set of diagnostic tools for fundraisers and
executives to engage with their internal and
external stakeholders.
To assist with interpreting these changes and how
to build collaborative responses and solutions to
these challenges.
A brief introduction to a method of experimentation
incl. practical exercises applying the Schrage’s 5X5
framework
Overview
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Session Summary
Part IIntroductionsWhat is Disruptive Change?Commercial case studiesSources of disruptionPrototypes for resilienceNonprofit case studies
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Session Summary
Part IIStakeholder Analysis ToolkitAdditional tools for action5X5 ExperimentationSummary recommendationsLearning review
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Concepts & Context
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What is Disruptive Change?
Scale +
Speed +
Surprise=
Disruption(Source: ICSC, 2013: Global Perspectives: Riding the Wave)
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Casualties of War…
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Some others…
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The Disruptors
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Impact & Outcomes
Change Happens
Adapt or
Sufferand possibly,
Disappear
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Sources of Disruption
Planetary Disruption– Climate Change– Resource Shortages
Political Disruption– Unpredictable extremism – Geopolitical tension
Economic Disruption– Financial Volatility– Rampant Inequality
Systemic Disruption– Changing Technology– Information Access
(Source: ICSC, 2013: Global Perspectives: Riding the Wave)
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The Price of Inequality?
(Adapted: Piketty, 2014: Capital in the 21st Century)
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The Significance of the 1%
(Adapted: Piketty, 2014: Capital in the 21st Century)
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Just an Emerging Market issue?
(Adapted: Piketty, 2014: Capital in the 21st Century)
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Digital Megatrends 2015
(Source: Accenture Technology Vision 2015 )
1. Internet of Me– Personalised World
2. Outcome Economy– Digital/Physical Blur
3. Intelligent Enterprise– Smart Decisions &
Delivery
4. Workforce Reimagined– Workforce to Crowdsource
5. Platform (R)evolution– Harnessing Hyperscale
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The Hidden Cost of Gangnam Style
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Nonprofit Disruption
Disintermediation– Direct beneficiary contact– Virtual service delivery
Competition– Cause relevance– Funder focus
Cost Efficiency– Technology advantages– Resource flexibility
Effective Impact– Measurability– Paradigm shift
Threat of New Causes
Demands of Donors
Threat ofSubstitute
Choices
Pressure ofPartners & Suppliers
Intensity of
CauseRivalry
Your Cause
(Adapted: Porter, 1979: Five Forces)
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Prototypes for ‘resilience’
Active Disruptor– Be the change– Shift culture– Proactive
Opportunistic Navigator– Agility and speed– Adapt and thrive– Responsive
Conservative survivor– Well established, brand– Adapt to survive– Reactive
(Source: ICSC, 2013: Global Perspectives: Riding the Wave)
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Conservative Disruptor?
Source: http://www.youtube.com/watch?v=eu9kMIeS0wQ
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Case Study: Habitat for Humanity SA
2010: Realisation ‘Building Houses’ Seasonal events Dependent on corporates Geographically contained Little international funding Houses = Funding Not building enough houses 300 Houses per year Impacting 300 families per year
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Case Study: Habitat for Humanity SA
2014: Response ‘Building Communities’ Scalability of Purpose Community Resource Partnering with Communities Alignment with Government Re-engineered the operation Cross-functional teams Collaborative decision-making Impacting 3000 families per year
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Case Study: Habitat for Humanity SA
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Innovation?
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• Performance-improving innovations– Replace the old with new, better
models– Substitutive e.g. Camry to Prius
• Efficiency innovations– Same products & customers,
cheaper prices– Improve productivity, resource
allocation– e.g. Supermarkets, Downsizing
• Market-creating innovations– Transforms products, create new
customers– Changes needs, resource/skill/access
dependent– e.g. computers, internet, nonprofits
The 3 kinds of Innovation
(Source: Christensen & van Bever. 2014. The Capitalists Dilemma. Harvard Business Review)
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Case Study: Metro Trains, Melbourne, Australia
• Launched November 2012 – Song top 10 on iTunes
• Close to 100 million views – 4.8 million shares, – most shared ad of all time– various spin-offs
• Dumb Ways to Die 2 game– the top app in 83 countries, – four billion mini-game plays in
just three months
• Most awarded campaign in the history of Cannes– 28 Lions, incl 5 Grand Prix.
• 127 million people said they would be safer around trains because of the campaign.
(Source: mccann.com.au)
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And then of course this - #IceBucketChallenge…
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It began as a grassroots effort by Pete Frates, a 29 year-old Massachusetts man and
athlete who has lived with ALS since 2012 and Jeanette Senerchia of upstate New York,
whose husband, Anthony Senerchia, has had the disease for over a decade.
Inspired by Jeanette, Pat Quinn challenged 50 friends…
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• 8000 to 430 000 Wikipedia views/day
• 2.2 million mentions on Twitter
• 1.2 mentions on Facebook
• $100 million (ALS US)
• $2.5 million in 2013
• £6m (Motor Neuron Disease, UK)
• €1m (ALS Netherlands)
• And more!
Cast Study: #IceBucketChallenge
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• ALS (Amyotrophic lateral sclerosis) Association
• Strong, coordinated effort underlying success:
• user-friendly website
• strong storytelling, and
• a solid donor management system.
• The ALS Association was prepared…
• Big, selfless, simple idea
• The audience effect
• Personal nominations by friends
• Sense of urgency
IceBucketChallenge success factors
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Club Recife – Immortal Fans
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Tools & Methods
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An authorised financial services provider – FSP 43441
Source: https://www.youtube.com/watch?v=ts_4vOUDImE
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Good or bad memories?
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Team
Organisation/Cause
Partner/Supplier
Beneficiary
Cost E
ffici
enci
es &
Innova
tion
Impac
t
Inte
lligen
ce
Superior
Service
Feedback
Fulfilment
Response
Training & Incentives
Compensation &
Opportunities
Superior
Productivity
Dia
log
ue
&
Pro
file
Effective
So
lutio
ns
Co
nte
nt
&In
sig
ht
Efficien
tIm
pact
Quality Assurance
Funder/Donor
Competitor Cause
returns/reinvestment
marketing/mindshare
CommunityResponsibilities
EnvironmentalConcerns
Market & IndustryConditions
Legal & EthicalRegulations
(Adapted from: Habberton, 2005)
Stakeholder Analysis Toolkit
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Research for Development
Social Networks– Opportunity Pipelines
Mobile Devices– Personal Access
Using Big Data– Navigating the Ocean
Harnessing the Cloud– Breaking Barriers
Aware of the Internet of Things– Integrated Connection
(Adapted: Thomas: 2014, Memeburn)
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5x5 Experiments
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The value proposition for experimentation
Safer– Internal and contained
Simpler– Cheap, team-based
Smarter– Quick and creative
Successful– Commercial evidence
Innovation– Ready for scale
(Adapted: Schrage: 2014,The Innovators Hypothesis)
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5 x 5?
5 People– Cross-functional
5 Experiments– Variety
5 Days– Focus
<EUR 5000– Don’t ask for money
5 Weeks– “Ideas are the enemy”
(Source: Schrage: 2014,The Innovators Hypothesis)
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Tips for Success
Simple, compelling Hypotheses– If this, then that + evidence– Action Output– Metrics & Results
Creative Destruction– Test great arguments– Executive buy-in
Core Competencies– Think inside the box– Look for value: “Buffetism”
(Adapted: Schrage: 2014,The Innovators Hypothesis)
Great Problems
Great Visions
Great Arguments
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“Instant, Social,
Recommended,Automated, Pervasive”
Concluding remarks
(Source: Schrage: 2014,The Innovators Hypothesis)
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• Innovation Mindset– Shared understanding
• Relational approach– Collaborative partnerships
• Competency analysis– Right Tools & Team
• Risk scanning– Pre-empting change
• Innovators Hypothesis– Experimentation (5x5x5)
Recommendations for resilience
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Summary Recommendations
Innovate– Through collaboration– Through partnerships
Invest– In your people– In your systems– In your community
Implement– 5X5 Experiments– Train for change
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Learning Outcomes:
Expect to learn about what disruptive change is.
A set of diagnostic tools for fundraisers and
executives to engage with their internal and
external stakeholders.
To assist with interpreting these changes and how
to build collaborative responses and solutions to
these challenges.
A brief introduction to a method of experimentation
incl. practical exercises applying the Schraghe’s
5X5 framework
Final Review
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Acknowledgement & Appreciation
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Q & A
“Whoever discovered water, it
wasn’t a fish”
Marshall McLuhan
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Danke!
@GivenGain @relatomics
www.facebook.com/givengain
www.givengain.com [email protected] +27714012434