get better at digital marketing in 2017
TRANSCRIPT
10 trends & tips
to get better at
Digital Marketing in 2017by Prateek Shah,
Digital Marketing Trainer &
Founder, Digital Defynd
www.digitaldefynd.com
One of India’s largest communities of Digital
Marketers. Close to 20,000 active members.
Has reached out to 1,50,000 + digital
professionals so far.
Fynd People. Fynd Agencies. Fynd Trainings.
Warming Up
You can Tweet your questions to
@LeadSquared @PrateekShah using
the hashtag #LSQWebinar
4 Cs of Digital
Content
Cost
Conversion
Common Sense
Content is not the King.
Distribution is the King.
Nobody has time for hundreds of blog posts,
but everybody wants to read the one that
everybody reads.
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People watch more than
they read these days.
Communicate visually.
Inshorts is bigger than major news portals.
Lowering attention spans everywhere.
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All organic marketing is
getting tougher.
Start Spending more.
Facebook organic is nearly dead. Google is
pushing ads like never before.
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The true rise of
automation.
You were reminded about this webinar
through an automated mail.
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6
Shift from mobile apps
to mobile responsive.
How many new apps did you install on
your phone in the last month?
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People are getting tired of
ads. Try Native Advertising.
87 million people will use adblocker in 2017.
Rise of 30% YoY. Source : eMarketer
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8
Influencer Marketing
needs to be measured.
These days, everybody is an influencer.
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9
Don't ignore the new
platforms. Don't try to be on every
platform.
Before marketing on snapchat, check your
surrounding to see how many use it.
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Short term is the new long term.
Instant is the
new short term.
The contents of this presentation are only
valid for three months.
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Thank You.Questions? #LSQWebinar
Do join our unmissable fortnightly mailer at
digitaldefynd.com(You’ll regret it if you don’t)
@PrateekShah
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