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Data is everyone’s business

Today, the power to perform analytics lies in the hands of many instead

of the few. People, regardless of their roles, are empowered to wear many

analytical hats. From consuming data on dashboards and performing ad

hoc analysis to sharing insights with others, making decisions with

data is a must-have skill.

Everyone wants data talent

With self-service analytics now the norm, the demand for data skills

has spread like wildfire. There are currently more than 70,000 jobs in

data analytics listed on Indeed.com. “Analytics manager” ranked 5th

on Glassdoor’s list of 50 best jobs in America. And LinkedIn listed two

different analytics jobs among its list of 20 most promising jobs of 2017.

DATA TALENT

50 best jobs in America

Analytics manager

RANK JOB TITLE

#6

#7

#5

20 most promising jobs of 2017

TOP 20 JOBS ANALYTICS JOBS

Analytics manager

Business analyst

Visual analytics = even hotter

Visual analytics skills have proven especially hot. Forbes recently ranked

Tableau as the technical skill with the third biggest rise in demand

(after big data and Node.js). Forbes cited a whopping 1,581% spike in

mentions of Tableau in job postings.

Tableau also ranked third in Upwork’s list of the top 20 fastest-growing

freelance skills. And LinkedIn included “data presentation” in its list of

top 10 skills to get you hired in 2017.

Top 20 fastest-growing freelance skills

RANK SKILLS

Tableau

#4

#3

A huge talent gap

We’ve been expecting this boom for some time. In a 2015 MIT Sloan

Management Review survey, 40% of respondents said they had difficulty

hiring analytical talent. And more than five years ago, the global

business consultancy McKinsey predicted a shortage of as many as

1.5 million managers and analysts with analytics know-how by 2018.

THERE’S A SHORTAGE OF

ANALYTICS KNOW-HOW

Data is nothing without people

Because data is only as valuable as the people who are able to unlock

actionable insights, organizations across the globe are racing to find

employees with analytical skills.

See what colleges are producing data talent

We’re putting the power back into the users’ hands.

They’re able to go in. They can customize. They can do

whatever they need to do to meet the requirements of

their business.

ǜ Ebony Weddington Data Analyst, ExxonMobil

L E A R N M O R E

For higher ed, the pressure is on

A number of colleges said they created business analytics programs in

response to what one educator called “a crushing need for talent” from

large firms.

THERE’S A NEED

FOR TALENT

Companies were looking for graduates with not only

the technical skills but also the business skills.

ǜ Lindsay Montanari Assoc. Director, MS in Analytics Program, Northwestern University

More colleges now teach analytics

All but seven of the top 150-ranked US universities by US News offer

a formal analytics program, according to our year-long study of more

than 7,000 schools.

And more than half (52%) of all analytics programs were created after

2010. This signals a tremendous growth in the field of business analytics.

R E A D T H E S TAT E O F D ATA E D U C AT I O N R E P O R T

More ways to get a data education

Education companies have also added analytics courses to their

offerings. Udacity, General Assembly, Pluralsight, and Lynda.com

are teaching visual-analytics courses to professionals, some

virtually and some in-person.

We’re also seeing a rise of Massive Open Online Courses on data and

business analytics. For example, one of Coursera’s top specializations

focuses on turning data into value and using metrics to drive the business.

Early adopters get big career boosts

When Paul Lisborg joined the Oldcastle, one of America’s leading

manufacturers with an old-school approach to data, he urged the team

to try Tableau for faster insights.

Instead of a mining a 500-page PDF for data insights, the power of

their monthly report went from zero to sixty overnight with data

visualization.

THE POWER WENT FROM

ZERO TO SIXTY

R E A D F U L L S T O R Y

It really caught fire with senior management. And of

course, once people in the field see the dashboards,

they say, ‘How can I get my hands on that?’

ǜ Paul Lisborg Business Analyst, Oldcastle

Prove your Tableau skills with certification

As the demand visual data skills continues to rise, data professionals

are validating their knowledge with Tableau certification.

“There is definitely a certain level of recognition that comes with

the certified professional credentials,” says Felix Caspari, Senior

Financial Analyst at Natural Partners. “It truly sets you apart in a very

competitive environment.”

Showcase skills with a visualization portfolio

Boost your credentials on LinkedIn with Tableau certification. And if

you want to take it to the next level, build a series of data visualizations

and dashboards to showcase how you work with data. Also consider

publishing your data visualizations to Tableau Public to build a public-

facing digital portfolio of your visualizations.

L E A R N H O W T O P U B L I S H Y O U R W O R K

TAKE IT TO THE NEXT LEVEL

New skills mean new job opportunities

Gaëlle Periat first came across Tableau while working as a developer in

the gaming industry.

She quickly taught herself Tableau with support from the Tableau

Community. “It was really simple. I told wonderful stories about the

video games we were creating at the time.”

R E A D F U L L S T O R Y

I definitely don’t see myself pursuing any

of my new professional projects in data

without Tableau.

ǜ Gaëlle Periat Data & BI Manager, Ubisoft Entertainment

Tableau has totally changed

the trajectory of my career.

ǜ Amanda Gessert Assoc. Director of Business Intelligence, Merkle

R E A D F U L L S T O R Y

Love your job

Mastering business analytics isn’t just a savvy career move. The ability

to investigate the data at the speed of thought is a fundamentally

satisfying thing.

When you can add value, identify opportunities, and become

a respected voice at the table, work becomes much more fulfilling.

DATA AT THE SPEED

OF THOUGHT

I work in a role where I can show people what’s

possible. I hear the gasps the sighs, and the river of

ideas as I demo my work.

ǜ Bridget Windsy Cogley Consultant, Teknion

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