get found in google - intro to seo
DESCRIPTION
Borrows heavily from Rand Fishkin / SEOMoz. I definitely recommend checking out SEOMoz as a resource.TRANSCRIPT
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Get Found in Google: Intro to SEO
Ryan BednarTutorspree Co-founder
@ryanbed
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Organic vs. Paid Search
Organic
Paid
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Organic vs. Paid Search
90% of Clicks
10% of Clicks
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Click-Through Rates
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Local Results
Probably doesn’t get traffic like most “#1” results
Completely different ranking algorithm than standard search
results
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Crawling & Indexing
Without links, the engines might never
find this page
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PageRank
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The Flow of PageRank
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Algorithmic Ranking Factors
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Algorithmic Ranking Factors
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BUILDING ACCESSIBLE SITES
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Search Friendly URLs
www.nationalgeographic.com/animals/african-elephants
Single domain
Shallow folder structurewith relevant words
Keywords in page name,separated by hyphen
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Search UN-Friendly URLs
Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8
UnnecessarySubdomain Dynamic URLs don’t perform as well as
static and engines recommend against more than two parameters
No keywords in the URL string
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Title Tags
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Meta Descriptions
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Page Copy
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Image Alt Attributes + Image FilenamesGood keyword usage
in the alt tag
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Anchor Text
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Duplicate Content & Canonicalization
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Duplicate Titles & Meta Descriptions
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Fixing Broken Links & 404s
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Webmaster Tools (Google)
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Doing some Keyword Research
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Predict the Effort Required to Rank Well
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The Long Tail of Keyword Demand
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Google Keyword Tool
Be Wary ofMatch Type
https://adwords.google.com/select/KeywordToolExternal
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Google Trends
Not Very Accurate
Sign In for Y-Axis Numbers
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Competitive Keyword Research
Restrict queryto competitor’s
domain
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Link Building Strategies
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#1 - Manual Link Submissions/Requests
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#2 - Competitive Link Research/Acquisition
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#3 - Links via Embedded Content
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#4 - Linkbait & Viral Campaigns
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#5 - Content, Technology & API Licensing
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#6 - Partnerships, Exchanges & Trades
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#7 - Paid Links
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#8 - Link Reclamation
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Algorithmic Ranking Factors
You have to do these right, before you can do
these right
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2013 Recent SEO Changes
• “Panda”: Duplicate content penalties are even more severe.
• “Penguin”: Severe penalties for having too many exact anchor text links, or for having links from shady sites, paid links
• Social signals are even more important! Facebook Likes, Tweets, Google Plus.
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SEO Resources
• Rand Fishkin, SEOMoz (now Moz.com)• Search Engine Land• Matt Cutts Google Webmaster Videos• SEOBook• Search Engine Watch