By Improving the webpage’s ranking for specific keyword phrases, we thereby improve the amount &

quality of traffic being delivered to a webpage.

Creating relevant content

• Write about your services/products.• Write about what makes you special.• Write about your customer’s pain-points.• Make it engaging! (useful)• What people actually will care to read.

• Call-to-Action• Drive the customer to a desired action

Creating relevant content

Great research tools:Google Adwords keyword plannerWordtracker

Keyword Avg monthly searches

‘Youth apparel’ 22,000

‘Kids clothes’ 450,000

‘girls dresses’ 823,000

Use language that your customers use, and keep it natural:

What can you do today?

• Create more relevant website content.• Make sure your page tags are unique.

• Verify and complete your Google Local page.• Submit your business info to directory sites.• Share your content over social media.

What do we measure SEO efforts?

What Tools can we use?• Website ranking:

Google Webmaster Tools• Website traffic:

Google analytics Yellow Pages Analytics (if it’s a YP website) Omniture Awstats & many many more…

Website ranking in the SERP’s Website traffic (analytics)

Search Engine Marketing is a performance-based advertising model in which advertisers only pay for clicks generated from the ads displayed on the SERP.

It offers the power to target customers by WHAT they search & WHERE they are searching.

Keyword Research is Paramount

Great research tools:Google Adwords keyword plannerWordtracker

Keyword Avg monthly searches

‘apartments for rent victoria’ 1,000

‘rental properties victoria’ 150

Look for opportunity; why pursue phrases that people don’t use to search?

Not all keyword are created equal…

But some share the same intent:

“compare smart tv’s”“Smart tv’s guide”

“Smart tv’s review”

Finding ‘Commercial Intent’ of searches

Writing Better Ads

• Use active language• Use Keywords in text.• Stand out.• Camel Text• Include a call-to-action.• “Fast & Easy!”

Some great “conversions” to track:Quote forms

Contact formsOnline purchasesPDF downloads

Conversion tracking: example

Some great “conversions” to track:Quote forms

Contact formsOnline orders

PDF downloads