get more media! create a book hook
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Ready for more media attention? If you aren't getting media or want to get more media for your business, book, or message here are some quick tips to get more media attention!TRANSCRIPT
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Radio & TV Promotion!
Author Marketing Experts Inc
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Turning authors into Success Stories
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Creating a Book HookCreating a Book HookSuper secrets for creating a Super secrets for creating a
fantastic elevator pitchfantastic elevator pitch
“Consumers buy for their reasons, not yours.” Orvel Ray Wilson
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An Elevator Pitch Explained
An elevator pitch is a 1-2 sentence description of your book
YOUR 80,000-WORD BOOK NEEDS TO BE A 15-SECOND SOUND BITE
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Elements of a Great Elevator Pitch
• Emotion• Helpful• Insightful• Timely• It must matter to your reader!
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A Book Hook Explained
A book hook is your pitch to the media, bloggers, bookstores, etc.
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It’s All About Timing
• Timing is everything• It’s much easier to get someone interested in
something they are already interested in• Open up a calendar and start planning!
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Emphasize the Benefits (never, ever sell your book)
• It’s never about your book, it’s always about what your book can do for the reader
• The WIIFM factor• How will your book enhance their life?
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Creating a Book Hook
• You can position your book on a number of things: • Current events• Seasonal• Holidays• Blockbuster Movies• Celebrities
If your book doesn’t have a hook it’s going to sink!
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Media & MarketingMedia & Marketing
With the focus on…
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The Media Food Chain
National Media
Regional Media
Trade Media
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Remember the HUH Factor
• Be Hip, Unique, and Helpful! • Always give more than you get.• During an interview, never, ever say: “Well, if
you’d read my book.” or “It’s in my book.” Just answer the question, the audience will know the information came from your book!
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The Art of the Pitch
• Create a local angle for a national story• Best seasonal times to pitch: Valentine’s Day,
summer, between Thanksgiving and New Year’s Day
• Pitch your topics on government holidays• Pitch fluff pieces on Thursday - the slowest
news day• Don’t pitch during sweeps: Feb, May, Oct/Nov
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