get ready queensland - qra.qld.gov.au · co-branding materials involves using the get ready...

December 2019 | Version 1.1

GET READY QUEENSLAND2019-20 BRANDING GUIDELINESA N D K E Y M E S S A G E S F O R C O U N C I L S

H O W T O U S ET H E S E G U I D E L I N E S

These guidelines outline how to best use the elements within our identity

system – namestyle, sub categories, colour palette, photography and

icons. These elements make up the core of our identity through

visual language.

While we encourage you to follow these guidelines closely, we also admire

creativity within the parameters defined in this nametsyle identity system.

Adhering to the guidelines will better enable you to communicate your

message in a unique way that is personalised to Get Ready Queensland.

T H E S E G U I D E L I N E S H A V E B E E N C R E AT E D T O I N T R O D U C E A N D E X P L A I N H O W B E S T T O U S E O U R I D E N T I T Y S Y S T E M .

Our Story 01

02Visual Identity

04Namestyle

12Sub Categories

14Colour Palette

16Icons

18Photgraphy

25Collateral

38Video

41Key Messaging

07Co-branding

02

A B O U T U S . . .

Get Ready Queensland is about building our resilience to deal with the extreme weather and natural disasters that are a part of living in our state. Its aim is to make Queensland Australia’s most disaster resilient state.

Resilience is about more than just good preparation or effective responding: it needs a mindset that accepts extreme

weather is a part of living in Queensland and prepares to handle it accordingly.

The Queensland Government is determined to do all it can to foster this new mindset. Our strategy includes a new public

education campaign, an annual week of community events focused on getting ready for extreme weather, and a $2 million

local government funding program to help councils deliver local initiatives that not only make their communities safer, but

help everyone bounce back more quickly after a natural disaster.

In 2019-20 the Get Ready Queensland program is managed by the Queensland Reconstruction Authority, the state’s

permanent disaster recovery agency. This guide sets out the namestyle and corporate identity guidelines, and key

messages for the Get Ready Queensland program.

Resources and information for councils is available at qra.qld.gov.au/funding/get-ready-queensland-councils

For further information, please email the Get Ready Queensland team at [email protected] or phone (07) 3008 7233.

T H I S I SOUR STORY

03 Our Story Photography Video Key MessagesCo-branding CollateralTypefaceIconsColour PaletteSub CategoriesVisual Identity Namestyle

M A S T E RNAMESTYLE

F R I E N D LY, M O D E R N A N D C L E A N .

The updated Get Ready Queensland namestyle uses solid colours and soft rounded corners to create a clean and modern aesthetic. The revised speech bubble reinforces the positive benefits of conversation and connection to the community. There are two primary applications for the namestyle — reverse and keyline. The Get Ready Queensland identity should be used within the following guidelines to ensure our identity remains strong through visual language.


R E V E R S E K E Y L I N E


1 x

1 x 1 x

1 x1 x

N A M E S T Y L E G U I D E L I N E S

C L E A R S PA C EClear space should remain around the Get Ready Queensland namestyle on

all applications. The height of 1x can be compared to the height of the letter

‘a’ in ‘ready’.

25mm

M I N I M U M S I Z EThe minimum size is

to be adhered to for

all applications to

ensure legibility.

M O N OThe mono namestyle is to be used sparingly and

only if required for the designed application.

R E V E R S E M O N OThe reverse mono namestyle is to be used sparingly

and only if required for the designed application.

The Get Ready Queensland namestyle logos are available for download via zip

file at qra.qld.gov.au/funding/get-ready-queensland-councils

06 Our Story Photography Video Key MessagesCo-branding CollateralTypefaceIconsColour PaletteSub CategoriesVisual Identity Namestyle06 Namestyle

C 0 - B R A N D I N GGOVERNMENT LOGO

W H E R E P O S S I B L E , T H E Q U E E N S L A N D G O V E R N M E N T L O G O ( C O AT O F A R M S ) S H O U L D A L S O B E U S E D O N G E T R E A D Y Q U E E N S L A N D P R O G R A M F U N D E D C O M M U N I C AT I O N A N D M A R K E T I N G M AT E R I A L S .

In line with the Queensland Government corporate identity guidelines, the Queensland Government logo should be placed at the bottom right hand corner for communication and marketing materials.

The Queensland Government logo should be used on materials where space and sizing permits. The minimum size of the Queensland Government logo is 20mm in height. The Get Ready Queensland team acknowledges it is not possible to include logos on some smaller merchandise items.

Please note the logo is not permitted to be used on any apparel.

To access the Queensland Government logo or for any questions around the use of the logo please contact Get Ready Queensland team on (07) 3008 7233 or email [email protected]


G E T R E A D YF O R B U S H F I R E SB

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Bushfires can strike any part of Queensland but being aware and prepared can protect you, your family and your property.

For more information go to getready.qld.gov.au or qfes.qld.gov.au

Q U E E N S L A N D G O V E R N M E N T CO AT O F A R M SThe Queensland

Government Coat

of Arms should be

displayed bottom right.

Q U E E N S L A N D G O V E R N M E N T CO AT O F A R M SThe Queensland Government Coat

of Arms has several logo options.

Get Ready Queensland uses the stylised

two-line stacked logo and minimum size

logo from the Queensland Government

Coat of Arms Guidelines.

The minimum size logo should only be

used for situations where a smaller logo

is required.

S T Y L I S E D T W O - L I N E S TA C K E D

M I N I M U M S I Z E L O G O

G E T R E A D Y N A M E S T Y L EThe Get Ready

Queensland namestyle

should be placed at the

top right of the layout.

Q U E E N S L A N D G O V E R N M E N T L O G O

MINIMUM SIZE20mm high

MINIMUM SIZE7mm high

08 Our Story Photography Video Key MessagesCollateralTypefaceSub CategoriesVisual Identity Namestyle Co-branding Colour Palette Icons

H O W W E U S ECO-BRANDING

T H E G E T R E A D Y Q U E E N S L A N D P R O G R A M E N C O U R A G E S A L L C O U N C I L S T O L O C A L I S E P R O G R A M M E S S A G E S B Y C O - B R A N D I N G M A R K E T I N G A N D A D V E R T I S I N G M AT E R I A L S .

Co-branding materials involves using the Get Ready Queensland namestyle, the Queensland Government crest and your council logo together on campaign materials.

If you would like to add your council logo to an existing generic campaign material, or if you would like to create a new campaign material from scratch, please contact the Get Ready Queensland team on (07) 3008 7233 or email [email protected]

Please note, any council logo should be proportionate to the Queensland Government logo.


We can’t avoid cyclone season in Queensland but we can be prepared. Make sure your family and friends stay connected.

Visit our website for more information and prepare your “What-if” plan.

getready.qld.gov.au

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Q U E E N S L A N D G O V E R N M E N T C R E S TThe Queensland Government Crest

should be displayed bottom right.

P R E PA R E D N E S S I CO N Relevant preparedness icon

to be placed here.

B R A N D S P E C I F I C H E A D L I N E SThe headline section

can also be used to

connect brands verbally.

PA R T N E R L O G OThe Council logo should

be placed bottom left.

G E T R E A D Y N A M E S T Y L EThe Get Ready Queensland

namestyle should be placed

at the top right of the layout.

10 Our Story Photography Video Key MessagesCollateralTypefaceIconsColour PaletteSub CategoriesVisual Identity Namestyle Co-branding

C O - B R A N D I N G

W H AT ’ S I N Y O U RE M E R G E N C Y K I T ?getready.qld.gov.au

In an emergency dial 000

Important documentsin sealed bags or scanned to a USB

A batteryoperated radio

Spare batteriesand power bank

Sturdy gloves

At least three daysworth of water

Essentialtoiletries

Torch A fi rst aid kit with essential medicine

and scripts

Non-perishable foodand a can opener

getready.qld.gov.au

Visit our website for moreinformation and prepareyour “What-if” plan.

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PA R T N E R L O G OThe Council logo

should be placed

bottom left.

PA R T N E R L O G OThe Council logo

should be placed

bottom left.

11 Our Story Photography Video Key MessagesCollateralTypefaceIconsColour PaletteSub CategoriesVisual Identity Namestyle Co-branding

S U BCATEGORIES

O U R P O I N T O F D I F F E R E N C E .

The sub categories are a key element to create tailored messaging within our new identity. Aided by a colour system, they help us to define the various categories, give their own space to shine and highlight disaster events that are most important to Queensland.


H O W I T W O R K S

G E T R E A D Y F O R C Y C L O N E S


Visit our website for more information and prepare your “What-if” plan. getready.qld.gov.au

A L I G N M E N T B A N DThe alignment band is used to frame

the collateral and anchor important

elements. It should be featured in

the correct sub category colour.

H E A D L I N E CO L O U RThe main headline should be in

the correct category colour from

the sub category.

S U B C AT E G O R Y D E V I C EThe sub category device should

sit vertically alongside the main

heading block in the applicable

category colour.

P R E PA R E D N E S S I CO NThe featured prepareness icon/s

should appear in the correct

sub category palette.


C O LO U RPALETTE

B R I G H T A N D B O L D .

The Get Ready Queensland palette has two main categories — the Get Ready Maroon used for the name style, and the sub categories palette.


S T O R M S PANTONE 299 C CMYK 70 15 0 0

G E T R E A D Y M A R O O N PANTONE 202 CMYK 9 100 64 48 RGB 134 38 51#862633

L A N D S L I D E PANTONE 5777 C CMYK 29 18 72 0

C YC L O N E S PANTONE 2088 C CMYK 52 79 0 0 RGB 168 61 224#A83DE0

B U S H F I R E S PANTONE 2033 C CMYK 0 85 78 0

T S U N A M I PANTONE 632 C CMYK 73 16 20 0

S T O R M S U R G E PANTONE 2399 C CMYK 66 0 27 0

E A R T H Q U A K EPANTONE 187 C CMYK 21 100 94 13 RGB 175 30 41#AF1E29

F L O O DPANTONE 7683 C CMYK 83 64 0 0 RGB 0 97 237#3D65AF

C O L O U R P A L E T T E

WEB SAFERGB 227 47 38#E22F23

WEB SAFERGB 38 107 115#266B73

WEB SAFERGB 26 124 168#1A7CA8

WEB SAFERGB 122 121 52#7A7934

WEB SAFERGB 40 133 109#28856D

15 Our Story Photography Video Key MessagesCo-branding CollateralTypefaceIconsSub CategoriesVisual Identity Namestyle Colour Palette

P R E PA R E D N E S SICONS

H I G H L I G H T A N D C L A R I F Y.

The preparedness icons are devices aimed to give further focus to specific actions. Highlighting and clarifying important planning steps within Get Ready Queensland.


U N D E R S TA N D

E M E R G E N C Y K I TT U N E - I NCO N N E C T

P R E PA R EP L A N

P R E P A R E D N E S S I C O N S

T H E B E N E F I T O F P L A N N I N G A N D A C T I O N The icons have features such

as the action arrow to show the

process and benefit of planning,

preparing and communicating.

The icons are to be used to give

further focus to specific actions

within each sub category.

17 Our Story Photography Video Key MessagesCo-branding CollateralTypefaceColour PaletteSub CategoriesVisual Identity Namestyle Icons

P H O T O G R A P H YGUIDELINES

L E T T H E P H O T O S T E L L T H E S T O R Y.

Our hero photography is distinctive imagery that allows us to tell our stories and create a unique visual appearance for external communications.

There are two categories of hero photography for Get Ready Queensland – Positive Resilience and Active Emergency. Dramatic local images that focus firmly on the reality and consequence of an impending natural disaster or weather event. Images that focus on themes of resilience, community spirit and the positive outcomes of planning, preparation and recovery.

Images from the Get Ready Queensland library are available to councils to be used on Get Ready Queensland materials. The images are available at qra.qld.gov.au/funding/get-ready-queensland-councils


S U B C AT E G O R I E S H E R O E S

A

D E

B C

F

IMAGE A GetReady-2019-0021IMAGE D GetReady-2019-0023

IMAGE B GetReady-2019-0025IMAGE E GetReady-2019-0024

IMAGE C GetReady-2019-0022IMAGE F GetReady-2019-0048

19 Our Story Video Key MessagesCo-branding CollateralTypefaceIconsColour PaletteSub CategoriesVisual Identity Namestyle Photography

B U S H F I R E S / L A N D S L I D E / E A R T H Q U A K E

IMAGE A GetReady-2019-0005IMAGE E GetReady-2019-0029IMAGE H GetReady-2019-0033

IMAGE B GetReady-2019-0045IMAGE F GetReady-2019-0047IMAGE I GetReady-2019-0040

IMAGE C GetReady-2019-0007IMAGE G GetReady-2019-0031IMAGE J GetReady-2019-0034

IMAGE D GetReady-2019-0032IMAGE K GetReady-2019-0046

E

A C

G

D

F I J K

H

B


B U S I N E S S / C O U N C I L / P R A C T I C A L T A S K S

C D

A B

IMAGE A GetReady-2019-0001IMAGE C GetReady-2019-0003

IMAGE B GetReady-2019-0002IMAGE D GetReady-2019-0004


H E AT W A V E / P A N D E M I C

C

A B

D

IMAGE A GetReady-2019-0027IMAGE C GetReady-2019-0028

IMAGE B GetReady-2019-0026IMAGE D GetReady-2019-0049


L I F E S T Y L E / C O M M U N I T Y

A

D E

B C

F

IMAGE A GetReady-2019-0008IMAGE D GetReady-2019-0011

IMAGE B GetReady-2019-0009IMAGE E GetReady-2019-0010

IMAGE C GetReady-2019-0014IMAGE F GetReady-2019-0012


S T O R M S / S T O R M S U R G E / F L O O D / C Y C L O N E S

IMAGE A GetReady-2019-0015IMAGE E GetReady-2019-0019IMAGE I GetReady-2019-0037IMAGE M GetReady-2019-0042

IMAGE B GetReady-2019-0016IMAGE F GetReady-2019-0020IMAGE J GetReady-2019-0038IMAGE N GetReady-2019-0036

IMAGE C GetReady-2019-0017IMAGE G GetReady-2019-0030IMAGE K GetReady-2019-0039IMAGE O GetReady-2019-0043

IMAGE D GetReady-2019-0018IMAGE H GetReady-2019-0035IMAGE L GetReady-2019-0041IMAGE P GetReady-2019-0044

F

A B C D E

L M N O P

G H I J K


C O L L AT E R A LEXAMPLES

T H I S I S H O W W E L O O K .

The Get Ready Queensland identity is made up of multiple elements all strategically used together to create a memorable and modern identity.

The following pages outline how collateral items should look visually so the identity is consistent.


C O U N C I L S C A N Q U I C K LY A N D E A S I LY O R D E R G E N E R I C P R I N T M AT E R I A L S A N D C O L L AT E R A L T H R O U G H T H E G E T R E A D Y Q U E E N S L A N D P R I N T P O R T A L .

The portal features a selection of A3 posters, 200mm pull-up banners and DL fridge magnets.

You can also access a range of merchandise options including generic branded pencils, rulers,

keyrings, water bottles and mobile phone power banks.

If you would like to co-brand any of the materials listed on the print portal, please email

[email protected] and the team will happily assist.

Access the Get Ready Queensland portal at qra.qld.gov.au/funding/get-ready-queensland-councils

O U RPORTAL

26 Our Story Photography Video Key MessagesCo-branding TypefaceIconsColour PaletteSub CategoriesVisual Identity Namestyle Collateral

G E N E R I C P R I N T R E S O U R C E S

A 3 P O S T E R SA selection of generic A3

posters to promote Get Ready

Queensland are available if

councils wish to make their

own print arrangements at

qra.qld.gov.au/funding/ get-ready-queensland-councils

W H AT ’ S Y O U RW H AT - I F P L A N ?B

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Bushfires can strike any part of Queensland but being aware and prepared can protect you, your family and your property.

For more information go to getready.qld.gov.au or qfes.qld.gov.au


G E T R E A D YF O R F L O O D I N GFL

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There will always be a danger of flooding in Queensland. While we can’t change the weather, we can be aware and be prepared for the worst.

G E T R E A D Y F O R C Y C L O N E S




Storms are an inevitable part of life in Queensland, avoid the worst effects on people and property with the right information and planning.

W H AT ’ S Y O U RW H AT - I F P L A N ?S

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I N S E R T Y O U R T E X TI N S E R T Y O U R T E X T

I N S E R T Y O U R LO G O

GET

REA

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getready.qld.gov.au

I N S E R T Y O U R T E X T

I N S E R T Y O U R T E X TI N S E R T Y O U R T E X T

I N S E R T Y O U R LO G O



Important documents in sealed bags or scanned to a USB

A battery operated radio

Spare batteries and power bank

Sturdy gloves

At least three days worth of water

Essential toiletries

Torch A first aid kit with essential medicine

and scripts

Non-perishable food and a can opener

W H AT ’ S I N Y O U RE M E R G E N C Y K I T ?getready.qld.gov.au


Police, Fire or Ambulance 000Flood and storm emergency assistance (SES) 13 25 00Poisons information 13 11 2613HEALTH 13 432 584Energex 13 19 62Ergon Energy 13 16 70Policelink (general enquiries) 13 14 44Road traffic and travel information 13 19 40Lifeline 13 11 14Marine Rescue Queensland 1800 073 7283Tsunami warning 1300 878 6264Translating and Interpreting Service 13 14 50National Relay Service 13 36 77

W H AT ’ S Y O U RW H AT - I F P L A N ?getready.qld.gov.au

Emergency Contact List

My important contactsDon’t just rely on your mobile phone for important contacts – what if your battery is flat? Important contacts should be your family, neighbours, insurance or local council.


D L F R I D G E M A G N E T SA selection of generic DL Get

Ready Queensland fridge

magnets to promote Get Ready


councils wish to make their



E M E R G E N C Y CO N TA C T L I S TE M E R G E N C Y K I T



P U L L U P B A N N E R SSelection of pull up banners

to promote Get Ready


Councils wish to make their




Councils should recognise the Get Ready Queensland program through their social media accounts by proactively arranging photographs and social media posts for Get Ready Queensland activities and initiatives.

This includes applying the social media

hashtag and tagging the Get Ready

Queensland social media accounts:

Facebook @GetReadyQueensland

#GetReadyQueensland

Twitter @GetReadyQld

#GetReadyQueensland

Instagram @GetReadyQueensland

#GetReadyQueensland

A selection of social media tile and cover

images for councils to promote are available

for download at qra.qld.gov.au/funding/ get-ready-queensland-councils

S O C I A L M E D I A R E S O U R C E S A N D A C K N O W L E D G E M E N T

T I L E I M A G E S

CO V E R I M A G E S

G E T R E A D Y< I N S E R T T O W N >

getready.qld.gov.au getready.qld.gov.au

W H AT ’S Y O U RW H AT - I F P L A N ?

G E T R E A D YB E P R E P A R E D

getready.qld.gov.au

W H AT ’ S Y O U RW H AT - I F P L A N ?








S O C I A L M E D I A R E S O U R C E S A N D A C K N O W L E D G E M E N T

SOCIAL VIDEOSA selection of social media

videos for councils to

promote are available for

download at qra.qld.gov.au/ funding/get-ready-queensland-councils

B U S H F I R E S

I N T H E E V E N T

G E T R E A D Y

I N T H E E V E N TO F F L O O D I N GFL

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Visit our website for more informationand prepare your “What-if” plan.

getready.qld.gov.au


getready.qld.gov.au

GETREADY :: SOCIAL VIDEOS (INSTA/FACEBOOK)

FLOODS VIDEO

BUSHFIRES VIDEO

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S T A Y I N F O R M E D& C O N N E C T E DC

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CYCLONES VIDEO

STORMS VIDEO

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FLOODS VIDEO

BUSHFIRES VIDEO

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B O O K L E T S Booklets are available available

for download at qra.qld.gov.au/funding/get-ready-queensland-councils


Insurance

Policy

3 S T E P ST O G E T R E A D Ygetready.qld.gov.au

When it comes to extreme weather events in Queensland, it’s not a matter of ‘if’ but ‘when’. Storms, floods, cyclones and bushfires can hit at anytime and anywhere. Be aware and be prepared to protect what’s most important to you.

Insurance

PolicyInsurance

Policy

STEP 1: Make a plan

STEP 2:Pack supplies

Insurance

Policy

STEP 3:Make sure you’re covered

getready.qld.gov.au

3 S T E P S T O G E T R E A D YBOOKLET

P R O T E C T W H AT ’ SM O S T I M P O R TA N T T O Y O Ugetready.qld.gov.au

Protect your family, pets, home and contents.Take steps to protect what’s most important to you.

GENERAL HOME MAINTENANCE for natural disasters

HOME PREPARATIONfor cyclones, storms and potential flooding

HOME PREPARATIONfor when severe weather warnings are issued

PROTECTyour pet

HOME PREPARATIONfor bushfires

getready.qld.gov.au

P R O T E C T W H AT ’ S M O S T I M P O R TA N T T O YO UBOOKLET

P R O T E C T I O N W H I L E Y O U ’ R E O U T A N D A B O U Tgetready.qld.gov.au

There is no better way to see all that Queensland than getting out and about. Before you take off, Get Ready with some planning and preparation in the event you are caught in a severe storm, cyclone, flood or earthquake.

PROTECTyour vehicle

PREPAREfor roadtrips

PROTECTyour caravan

PROTECTyour boat

P R O T E C T I O N W H I L E YO U A R E O U T A N D A B O U TBOOKLET



W O R D D O C U M E N T SA selection of Word document

templates is available for

download to promote Get

Ready Queensland or for use

in planning and reporting on

activities and initiatives.


Title 1 Title 2

Sub header

Title 1 Title 2

Sub header

Get Ready Title of Document WHAT’S YOUR WHAT- IF PLAN

1. Header

1.1 Heading 2 Intro (STRONG) Normal text

Title 1 Title 2

Sub header


1. Header



1. Header



P O W E R P O I N T P R E S E N T AT I O N T E M P L AT E S

A selection of Get Ready Queensland PowerPoint presentation templates are available for download at qra.qld.gov.au/funding/get-ready-queensland-councils

CO V E R I M A G E S CO N T E N T S L I D E S

Headline goes here. 35%

29%

11%

10%

8%7%

0 50 100 150 200 250

April

May

June

July


E M A I L B A N N E R S

A selection of Get Ready Queensland email banners are available for download at qra.qld.gov.au/funding/get-ready-queensland-councils


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Step 1. Save the email banner to your computer.

H O W T O A D D E M A I L B A N N E R T O YO U R S I G N AT U R E

E M A I L B A N N E R S

Step 2. From the Home tab

in your email app, click New

E-mail. We are using Outlook.

Step 3. From the Message tab, click the Signature button, and select ‘Edit Signatures’

Step 4. With the Signatures and Stationery dialog open,

click the plus (+) sign to add a new signature.

Step 5. In the Edit

signature section click

the image button and

select ‘Picture from file’.

Find the image in your

drive, and click insert.

Step 6. Click on the image to select it and then select the Hyperlink button.

Step 7. Insert the following text into the address http://getready.qld.gov.au


TOR

MS

getready.qld.gov.au


S C R E E N S A V E R S

A selection of Get Ready Queensland desktop screen savers (1920 x 1080px) are available for download at qra.qld.gov.au/funding/get-ready-queensland-councils


V I D E OGUIDELINES

L E T T H E V I D E O S I N F O R M Y O U .

The Get Ready Queensland video elements are to subtly support on-screen moving visual representation

The following page outlines how elements should look so the identity is consistent.


C A P T I O N S U P E R S

O P E N I N G F R A M E W AT E R M A R K F R A M E

G E N E R I C C L O S I N G F R A M E S TAT E C L O S I N G F R A M E

Super imposed credits are to be placed in bottom third of screen, left aligned. They are to transition

on from a 3 second fade, stay for 5 seconds then fade off for 3 second 170x170 px margin.

Additional frames are to utilise a 3 second fade and be present for as long as required.

Caption super boxes are white with an 80%

transparency applied.

170px

170p

x

One line super. Meta OT Medium

N A M E O R L O C A T I O N

For more information visit www.getready.qld.gov.au

These materials are available for download at qra.qld.gov.au/funding/get-ready-queensland-councils

V I D E O E L E M E N T S

Two line super. Meta OT Medium

GET

READ

Y N A M E

O R G A N I S A T I O N

Three line super. Meta OT Medium

GET

REA

DY

N A M E

P O S I T I O N

C O U N C I L

39 Our Story Photography Key MessagesCo-branding CollateralTypefaceIconsColour PaletteSub CategoriesVisual Identity Namestyle Video

G E T R E A D Y Q U E E N S L A N D ( Y E A R R O U N D )

• The Get Ready Queensland program is a year-round, all-hazards, resilience building initiative to help communities prepare for natural disasters.

• Get Ready Queensland because disaster can strike anywhere at anytime.

• When it comes to extreme weather events in Queensland, it’s not a matter of ‘if’ but ‘when’.

• Having a ‘What if’ plan could be the difference between staying safe or putting yourself and your family in danger.

• Queensland is the most disaster impacted state in Australia to natural disasters, exposing our communities and infrastructure to repeated

damage from devastating cyclones, floods and other natural disaster events.

• Since 2011, Queensland has been hit by more than 70 significant natural disasters resulting in devastating loss of life and leaving a recovery

and reconstruction bill of more than $15.5 billion.

• Recent history has shown us that Queenslanders can face catastrophic bushfires one month and unprecedented flooding the next.

• Get Ready Queensland, take the steps to protect what’s most important to you.

• Experience shows that communities that are well prepared and supported before a disaster occurs are more resilient and able to recover faster.

• Queenslanders have proven time and again we are resilient people.

• We need to continue building that resilience as we learn to respond, adapt and develop strategies to prepare for the next inevitable disaster.

K E YMESSAGING


G E T R E A D Y Q U E E N S L A N D W E E K 1 3 - 1 9 O C T O B E R 2 0 1 9

• Get Ready Queensland Week 2019 is 13-19 October.

• The Get Ready Queensland 2019-20 program provides local governments across Queensland with $2 million

in state funding to help them improve their communities’ resilience.

• This week is Get Ready Queensland Week and COUNCIL/STATE AGENCY NAME is urging all Queenslanders to

check their ‘WHAT-IF?’ plan and get ready for the upcoming disaster season.

• Get Ready Queensland Week is the perfect time to get Queenslanders thinking about how they can prepare

for any surprises summer may have in store.

• Get Ready Queensland Week encourages Queenslanders to be aware and prepared and to know your risk.

M E D I A P R O T O C O L

Councils and state government agencies undertaking media for the Get Ready Queensland program are

requested to send details of scheduled media events and media releases to [email protected]

K E YMESSAGING


getready.qld.gov.au

Queensland Reconstruction Authority

Level 11, 400 George St, Brisbane PO Box 15428, City East, QLD, 4002E [email protected] P 1800 110 841

get ready queensland - qra.qld.gov.au · co-branding materials involves using the get ready...

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