get ready! storytelling ematrix - the management of change

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Storytelling has become Storytelling has become a widespread feature of a widespread feature of life today. This means life today. This means that it is time to move that it is time to move on, doesn't it? When on, doesn't it? When storytelling has storytelling has existed since the dawn existed since the dawn of mankind and it of mankind and it suddenly achieves a suddenly achieves a greater prominence, greater prominence, then surely it is part then surely it is part of a fashion wave, and of a fashion wave, and fashions are the fashions are the province of those who province of those who study trends rather study trends rather than those who study than those who study the future. the future.

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It is generally much easier to kill an organization than change it substantially.” Change Management storytelling by Prasena's Lukas Ritzel

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Page 1: Get Ready! storytelling eMatrix - the management of change

Storytelling has become a Storytelling has become a widespread feature of life widespread feature of life

today. This means that it is today. This means that it is time to move on, doesn't it? time to move on, doesn't it?

When storytelling has existed When storytelling has existed since the dawn of mankind and since the dawn of mankind and it suddenly achieves a greater it suddenly achieves a greater

prominence, then surely it is prominence, then surely it is part of a fashion wave, and part of a fashion wave, and

fashions are the province of fashions are the province of those who study trends rather those who study trends rather

than those who study the than those who study the future.future.

Page 2: Get Ready! storytelling eMatrix - the management of change

““It is generally much It is generally much

easier to easier to killkill an an organizationorganization than than

change it change it substantially.” substantially.”

Kevin Kelly, Kevin Kelly, Out of ControlOut of Control

Page 3: Get Ready! storytelling eMatrix - the management of change

““The Bottleneck is at the The Bottleneck is at the Top of the BottleTop of the Bottle””

“Where are you likely to find people “Where are you likely to find people with the least diversity of experience, with the least diversity of experience,

the largest investment in the past, the largest investment in the past, and the greatest reverence for and the greatest reverence for

industry dogma?industry dogma? At the top!” At the top!”

— Gary Hamel, “Strategy or Revolution/ — Gary Hamel, “Strategy or Revolution/ Harvard Business ReviewHarvard Business Review

Page 4: Get Ready! storytelling eMatrix - the management of change

If it ain’t brokeIf it ain’t broke

Don’tDon’t fix it fix it

Old swiss saying, back in the good old times

Page 5: Get Ready! storytelling eMatrix - the management of change

If it ain’t brokeIf it ain’t broke

StartStart looking looking

Around the times of the economic crisis, 1999

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If it ain’t brokeIf it ain’t broke

Break itBreak it before before others doothers do

Startup downfalls

Page 7: Get Ready! storytelling eMatrix - the management of change

““Change the rules Change the rules before somebody before somebody else does.”else does.” —Ralph Seferian, VP, —Ralph Seferian, VP,

OracleOracle

If it ain’t brokeIf it ain’t brokeRalph Seferian, 2004

Page 8: Get Ready! storytelling eMatrix - the management of change

““Most of our predictions Most of our predictions are based on very are based on very linear linear

thinkingthinking. That’s why . That’s why they will most likely be they will most likely be

wrong.”wrong.”Vinod Khosla, in “GIGATRENDS,” Vinod Khosla, in “GIGATRENDS,” WiredWired 04.01 04.01

Page 9: Get Ready! storytelling eMatrix - the management of change

Let me try to give you a Let me try to give you a sample on how YOU think:sample on how YOU think: You will see that, using You will see that, using

the simple means of the simple means of these slides,these slides,

Page 10: Get Ready! storytelling eMatrix - the management of change

I will might be able to know I will might be able to know what your choices arewhat your choices are

PLEASE dont share your ideas or PLEASE dont share your ideas or suspicion with your colleagues, wait until suspicion with your colleagues, wait until

the end of this presentation!the end of this presentation!

Page 11: Get Ready! storytelling eMatrix - the management of change

These stones are used in Chinese These stones are used in Chinese ”MahJongg””MahJongg”..

Mentally select Mentally select ONEONE of them of them..Concentrate and remember the stone Concentrate and remember the stone

you have chosenyou have chosen..

Do it nowDo it now!!

Page 12: Get Ready! storytelling eMatrix - the management of change

just think about your STONEjust think about your STONE

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I can’t look inside your brain!I can’t look inside your brain!

But I knowBut I knowyour thinking patterns!your thinking patterns!

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Check it !Check it !I have taken away the I have taken away the

stone you chose!!!stone you chose!!!

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Change Change management management

@@ DCT DCTSome stories told by L Ritzel, Some stories told by L Ritzel,

hope you hope you enjoyenjoy and and disagreedisagree

Page 16: Get Ready! storytelling eMatrix - the management of change

From From what?what?

Overnight??

To To where?where?

Page 17: Get Ready! storytelling eMatrix - the management of change

.. And who is going?.. And who is going?

““Silent” GenerationSilent” Generation (born 1930-1945) (born 1930-1945)– Born with the military technologies that were to lead to analog, Born with the military technologies that were to lead to analog,

digital and virtual technologiesdigital and virtual technologies

““Baby-Boom”Baby-Boom” Generation (born 1945-1960) Generation (born 1945-1960)– Born with the analog and astronautic technologiesBorn with the analog and astronautic technologies

Generation “X”Generation “X” (born 1960-1975) (born 1960-1975)– Born among analog technologies (telephone, TV), witnessed Born among analog technologies (telephone, TV), witnessed

and participated in the development of digital technologiesand participated in the development of digital technologies

Generation “Y”Generation “Y” (born 1975-1990) (born 1975-1990)– Born with the first generation of digital technologies, witnessed Born with the first generation of digital technologies, witnessed

and participated in the development of networked technologiesand participated in the development of networked technologies

… … and soon, and soon, Generation “e”Generation “e” (born 1990-2005) (born 1990-2005)– Born in the midst of new technologiesBorn in the midst of new technologies

Page 18: Get Ready! storytelling eMatrix - the management of change

Especially our Y Generation Especially our Y Generation students are in for a BIG challengestudents are in for a BIG challenge

– Most of what they learned is fast obsoleteMost of what they learned is fast obsoleteWhat remains valid?What remains valid?How to get up-to-date?How to get up-to-date?

– Most of what they are is not understoodMost of what they are is not understoodHow can they get heard?How can they get heard?What help can they get?What help can they get?

– The world needs them, but does not trust The world needs them, but does not trust themthem

How to earn their place in the sun?How to earn their place in the sun?How to be an efficient agent of change?How to be an efficient agent of change?

– What is our role as EducatorsWhat is our role as Educators

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To To shoutshout at them! at them!

Change allChange all rulesrulesLearn toLearn to forgetforgetDo itDo it yourselfyourself

WasteWasterereImagineImagine

BeBe sillysillyBeBe angry angry

Page 20: Get Ready! storytelling eMatrix - the management of change

For the next slides, choose For the next slides, choose your own wayyour own way

Click on one of the 9 drivers inside the Matrix Click on one of the 9 drivers inside the Matrix to be introduced to the stories behind. At the to be introduced to the stories behind. At the end of each section is a empty slide, click the end of each section is a empty slide, click the

blue DOT to come back to the Matrixblue DOT to come back to the Matrix

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A Whole New WorldA Whole New World

The The Cybernetic Cybernetic RevolutionRevolution is is characterized by characterized by 99 main main phenomenaphenomena that have a huge that have a huge impact on our impact on our liveslives

end

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Globalization ??????Globalization ??????

Worldwide, the number of people living in Worldwide, the number of people living in a country different from where they were a country different from where they were born has doubled since 1965. In Western born has doubled since 1965. In Western Europe and North America, almost 10% of Europe and North America, almost 10% of the population is foreign-born. Many are the population is foreign-born. Many are refugees, but many are also the best, refugees, but many are also the best, brightest and most entrepreneurial.brightest and most entrepreneurial.In “As the future catches you” Juan EnriquezIn “As the future catches you” Juan Enriquez

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What is the ideal country for What is the ideal country for exporting flowers?exporting flowers?

lot of land, cheap labor, fertile lot of land, cheap labor, fertile soil, warmth and sunsoil, warmth and sun

Page 24: Get Ready! storytelling eMatrix - the management of change

““We found that the pace of development We found that the pace of development from one societal type to another is from one societal type to another is

accelerating. The agricultural society accelerating. The agricultural society originated 10,000 years ago, the originated 10,000 years ago, the

industrial society between 200 and 100 industrial society between 200 and 100 years ago, years ago, the information-based society the information-based society 20 years ago20 years ago.”.” —Rolf Jensen/—Rolf Jensen/The Dream Society: How the The Dream Society: How the

Coming Shift from Information to Imagination Will Transform Your Coming Shift from Information to Imagination Will Transform Your BusinessBusiness

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200 cities with 200 cities with

>>1,000,0001,000,000

population.population.

Source: “China Takes Off”, David Hale & Lyric Hughes Source: “China Takes Off”, David Hale & Lyric Hughes Hale/Hale/Foreign AffairsForeign Affairs/Nov-Dec2003/Nov-Dec2003

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Cost of a Programmer, per IBM …Cost of a Programmer, per IBM …

USA: $USA: $5656 per hour per hour

China: $China: $12.5012.50 per hourper hour

Source: Source: WSJWSJ/01.19.2004/01.19.2004

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And if not ChinaAnd if not China

How about How about IndiaIndia

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““Forget India, Let’s Forget India, Let’s

Go to Go to BulgariaBulgaria”” —Headline, —Headline, BWBW/03.04, re SAP, BMW, Siemens et al. “near-shoring”/03.04, re SAP, BMW, Siemens et al. “near-shoring”

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But there are still some But there are still some millions millions to be educatedto be educated!!

How can ICT help?How can ICT help?

One sampleOne sample

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Page 32: Get Ready! storytelling eMatrix - the management of change

GlobalizationGlobalization

Impact on HR – Think and act with a Global Impact on HR – Think and act with a Global mindsetmindset

Impact on ICT – Ensure that the Infostructure Impact on ICT – Ensure that the Infostructure can be accessed and used anywhere at anytimecan be accessed and used anywhere at anytime

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Molecularization???Molecularization???

Who was the (business) ‘Who was the (business) ‘superstarsuperstar’ in ’ in

Tom Peters’ best seller “Tom Peters’ best seller “Thriving on Thriving on ChaosChaos”?”? NO!

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– – It was Paolo It was Paolo AzuelaAzuela

If you think it was a Fortune 100 CEO, you are If you think it was a Fortune 100 CEO, you are very wrong!very wrong!

WHO?

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WhoWho??

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It was Mr. It was Mr. Paolo AzuelaPaolo Azuela, a , a housekeeperhousekeeper at the Ritz at the Ritz

Carlton Hotel in San Carlton Hotel in San Francisco.Francisco.

Page 38: Get Ready! storytelling eMatrix - the management of change

Mr. AzuelaMr. Azuela .. And the bellboy who picks up .. And the bellboy who picks up your bags.. And the doorman who hails you a your bags.. And the doorman who hails you a cab… are cab… are authorizedauthorized, on the spot – no , on the spot – no signature from above – signature from above – to spend up to to spend up to

$2000$2000 to fix any customer problem. to fix any customer problem.

There are many people with There are many people with exalted titles who exalted titles who cannotcannot spend spend $2000 $2000 without without sixsix signaturessignatures!!

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MolecularizationMolecularization

Impact on HR – Empower employees, Impact on HR – Empower employees, clients, partners, studentsclients, partners, students

Impact on ICT – Ensure that infostructure Impact on ICT – Ensure that infostructure components are autonomous, components are autonomous, compatible, customizable, and reusablecompatible, customizable, and reusable

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Digitalization???Digitalization??? For 200 years, Encyclopedia Britannica

was paper

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1995

Until…Until…

.. A fine day in .. A fine day in 19951995!!

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… … came Microsoftcame Microsoft

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Sidestory on Edutainment

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How did EB react?How did EB react?

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But who are the leaders in But who are the leaders in Edutainment Edutainment TODAYTODAY??

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DigitalizationDigitalization

Impact in HR – Convert Data, information and Impact in HR – Convert Data, information and transaction to digital form. Entertaining, multimedia, transaction to digital form. Entertaining, multimedia, interactive, visual, FUNinteractive, visual, FUN

Impact on ICT – Ensure that the infostructure is the Impact on ICT – Ensure that the infostructure is the organization’s collective digital memory. Ensure that organization’s collective digital memory. Ensure that the infostructure supports as many different medias the infostructure supports as many different medias as possibleas possible

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Virtualization???Virtualization???

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TeleworkersTeleworkers

More than ¼ of US workers are now part-time, More than ¼ of US workers are now part-time, independents, or temps. This is particularly true independents, or temps. This is particularly true in high-techin high-techOnly one out of every three Californians holds a Only one out of every three Californians holds a traditional 9-to-5 job, working on site.traditional 9-to-5 job, working on site.80% of Sun Microsystems employees work at 80% of Sun Microsystems employees work at home part-timehome part-timeAverage annual salaries for home-only Average annual salaries for home-only teleworkers are over US$ 50,000 – double the teleworkers are over US$ 50,000 – double the US median.US median.In “As the future catches you” Juan EnriquezIn “As the future catches you” Juan Enriquez

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““Organizations will still be Organizations will still be critically important in the world, critically important in the world,

but as ‘but as ‘organizersorganizers,’ not ,’ not ‘employers’!”‘employers’!” — Charles Handy — Charles Handy

Page 52: Get Ready! storytelling eMatrix - the management of change

VirtualizationVirtualization

Impact on HR – Conduct work without Impact on HR – Conduct work without physical presencephysical presence

Impact on ICT – Ensure that the Impact on ICT – Ensure that the infostructure is the virtual version of the infostructure is the virtual version of the entire organization, and supports virtual entire organization, and supports virtual workwork

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Page 54: Get Ready! storytelling eMatrix - the management of change

And for you as educatorsAnd for you as educators

http://ti2.sri.com/tappedin/

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Page 56: Get Ready! storytelling eMatrix - the management of change

Internetworking???Internetworking???

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800 terabyte of data800 terabyte of data

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But so much more stronger.. All But so much more stronger.. All PC‘s of the whole worldPC‘s of the whole world

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The new Power of the WebThe new Power of the Web

PeerPeer22PeerPeer

Page 60: Get Ready! storytelling eMatrix - the management of change

InternetworkingInternetworking

Impact on HR – Be part of interlinked Impact on HR – Be part of interlinked business networks and e-business networks and e-communicationscommunications

Impact on ICT – Ensure that the Impact on ICT – Ensure that the Infostructure is intergrated within itself Infostructure is intergrated within itself and with external networksand with external networks

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Re-intermediation???Re-intermediation???

What do these 3 items have in

common?

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All can be bought All can be bought @ eBay@ eBay

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They told us how to REACH our They told us how to REACH our studentsstudents

Page 65: Get Ready! storytelling eMatrix - the management of change

I suggest: they got is I suggest: they got is ALL ALL

terribly terribly wrongwrong

This approach is still a This approach is still a Teacher centered way of Teacher centered way of

educationeducation

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Learning should become direct, Learning should become direct, not filtered through any teachernot filtered through any teacher

Teachers become facilitators, Teachers become facilitators,

DJ‘s of LearningDJ‘s of Learning

Page 67: Get Ready! storytelling eMatrix - the management of change

Enable students to become Enable students to become Researchers of their own Researchers of their own

Knowledge buildingKnowledge building

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Page 69: Get Ready! storytelling eMatrix - the management of change

ReintermediationReintermediation

Impact on HR – Enable direct working Impact on HR – Enable direct working relations at all levelrelations at all level

Impact on ICT – Ensure that the Impact on ICT – Ensure that the infostructure is web-enabled and alllows infostructure is web-enabled and alllows direct and immediate relations between direct and immediate relations between users, partner and clientsusers, partner and clients

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Communication: USA 2001 ????Communication: USA 2001 ????

010203040506070

Kreitner, page 483, source Wall Street Journal, June 21, 2001

201 message of all kind each day

Page 76: Get Ready! storytelling eMatrix - the management of change
Page 77: Get Ready! storytelling eMatrix - the management of change

Immediacy???Immediacy???

Page 78: Get Ready! storytelling eMatrix - the management of change

ImmediacyImmediacy

Impact on real time basis, and be ready for Impact on real time basis, and be ready for change at all timeschange at all times

Impact on ICT – Ensure that the Impact on ICT – Ensure that the infostructure enables real-time work, and infostructure enables real-time work, and provides efficient support at all times even provides efficient support at all times even through technology migrationsthrough technology migrations

Page 79: Get Ready! storytelling eMatrix - the management of change
Page 80: Get Ready! storytelling eMatrix - the management of change

Have you Have you changed changed

civilizationcivilization today?today?Source: HP banner adSource: HP banner ad

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What is this?What is this?

Page 82: Get Ready! storytelling eMatrix - the management of change

The Dyson The Dyson phenomenaphenomena

Page 83: Get Ready! storytelling eMatrix - the management of change

Successful Innovation Needs Daring TriesSuccessful Innovation Needs Daring Tries

““You You missmiss

100%100% of the of the

shots you shots you don’t don’t taketake” ” Wayne Gretzky, hockey greatWayne Gretzky, hockey great

Page 84: Get Ready! storytelling eMatrix - the management of change

Successful Innovation Needs SillinessSuccessful Innovation Needs Silliness

Sounds like a strange advice? Remember…Sounds like a strange advice? Remember…– Post-it Notes were silly.Post-it Notes were silly.

FedEx was sillyWorld Wide Web was silly.. Way back in 1995.. And so was …

Page 85: Get Ready! storytelling eMatrix - the management of change

Creativity and ToleranceCreativity and Tolerance

The rose gardenThe rose garden

Page 86: Get Ready! storytelling eMatrix - the management of change

InnovationInnovation

Impact on HR – Use creativity Impact on HR – Use creativity to innovate and change ways to innovate and change ways of working, marketing, of working, marketing, educatingeducating

Impact on ICT – Ensure that Impact on ICT – Ensure that the infostructure is innovative the infostructure is innovative in nature and stimulates in nature and stimulates creative workcreative work

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Page 88: Get Ready! storytelling eMatrix - the management of change

Knowledge – where will it lead us?Knowledge – where will it lead us?

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Remember this Magic Remember this Magic from beforefrom before

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Its easy to capture some Its easy to capture some KnowledgeKnowledge

It‘s not so easy to capture tacit It‘s not so easy to capture tacit

knowledge knowledge BUTBUT this is exactely this is exactely what we want to capturewhat we want to capture

Page 91: Get Ready! storytelling eMatrix - the management of change

Join more than 7,000 People! Join more than 7,000 People! Become a Nose Finder! Become a Nose Finder!

©Karl-Erik Sveiby ©Karl-Erik Sveiby

Page 92: Get Ready! storytelling eMatrix - the management of change

Ask yourself!Ask yourself!

What huge amount of tacit knowledge would get What huge amount of tacit knowledge would get lost in case...lost in case...

Page 93: Get Ready! storytelling eMatrix - the management of change

KnowledgeKnowledge

Impact on HR – Stimulate and integrate Impact on HR – Stimulate and integrate information sharing and knowledge information sharing and knowledge development at all levelsdevelopment at all levels

Impact on ICT – Ensure that the Impact on ICT – Ensure that the infostructure captures and supports the infostructure captures and supports the development of human capitaldevelopment of human capital

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Do you think it Do you think it will be a will be a fantastic fantastic

paradise-like paradise-like future?future?

NONO For Sure For Sure NOTNOT, , But do you think But do you think

anybody will stop it?anybody will stop it?

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““There will be more There will be more

confusionconfusion in the in the

business world in the next business world in the next decadedecade than in any decade in than in any decade in history. And the current pace of history. And the current pace of

change will only accelerate.”change will only accelerate.”Steve CaseSteve Case

Page 97: Get Ready! storytelling eMatrix - the management of change

WebWorld = EverythingWebWorld = Everything

WebWeb as a way to run your business’s innards as a way to run your business’s innardsWebWeb as connector for your entire supply-demand as connector for your entire supply-demand

chainchain WebWeb as “spider’s web” which re-conceives the as “spider’s web” which re-conceives the

industryindustryWebWeb/B2B as ultimate wake-up call to/B2B as ultimate wake-up call to

“commodity producers” “commodity producers”WebWeb as the scourge of slack, inefficiency, sloth, as the scourge of slack, inefficiency, sloth,

bureaucracy, poor customer databureaucracy, poor customer dataWebWeb as an Encompassing Way of Life as an Encompassing Way of LifeWebWeb = Everything (P.D. to after-sales) = Everything (P.D. to after-sales)

WebWeb forces you to focus on what you do best forces you to focus on what you do bestWebWeb as entrée, at any size, to World’s Best at as entrée, at any size, to World’s Best at

Everything as next door neighborEverything as next door neighbor