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Get SIP Smart

Trends and Directions of

Session Initiation Protocol

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Key Discussion Points

● Business cannot scale efficiency● Users have too much control and choice● Our behavior must be altered

● SIP scales● SIP will move control back to IT● SIP has already changed how we work

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SIP is BIG business

● SIP as a carrier service● SIP and Unified Communications● SIP and the Cloud● SIP and Mobility● SIP and Presence● SIP and Video

Who’s Missing?

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Simple SIP Diagram

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The Inevitability of SIP in Business

● The IBM model of the 70’s was to centralize computing● Specialized cable plant● Access provided through ASCI terminal● A HARDWARE GAME

● The Microsoft model of the 80’s was to decentralize computing● Specialized devices● Extended/remote access● A SOFTWARE GAME

● The model of today is to centralize EVERYTHING● Maintain business intelligence locally● Enabled through ANY IP device

● AN ACCESS GAME

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The VALUE of SIP in Business

● Bandwidth Management● Session Initiation Protocol equalizes communications

● Access Uniformity● Moving from Device to User based communications

● Simplification● Moving the complexity back into the cloud

● Presence● If you knew where and how a person was

communicating would you alter the way you reach out to them?

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The Basics of SIP Communications

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The Future of Unified Communications

Source Gartner Jan 2010

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There are simply too many ways for us to communicate

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Unifying Communications with SIP

● Presence is a key element in Unified Communications

● It is also a fundamental component of SIP● The SIP Trifecta

● Carrier Push● Application Pull● Business Need

● SIP doesn’t care● Vendor agnostic

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The Future and SIP

● When we unify every device, won’t we also unify how we access our business intelligence?

● Once we move applications into the Cloud how will we “dial”?

● If my IP connected device doesn’t have a keyboard how do I “type”?

● How will I maintain my personal space?● What happens when applications become

“smarter”?

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The Future and SIP

● Our work will NOT be defined by our location

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The Future and Communications

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Future Direction and Motivation

● Noise management will become a higher priority in our lives● Headset technology will become the norm and

maybe even sexy● Primary use of travel will become leisure

● Business will move to online B2B and B2C● Applications like web.alive will replace travel

● Business will focus on Bandwidth utilization ● Bandwidth is not unlimited or free

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Agents of Change

● Comfort the Emotional● Change is never an easy thing to accept● SIP takes back the complexities that modern

communications has placed on the end user● Feed the Rational

● Getting from here to there is never easy● SIP provides a migration between the current and the future

● Herald the Champion● Success will require a hero● Presence is that champion that will replace complexity with

simplicity

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Overlaying Data ElementsOnto Your Mobile Device

Ever Hear Of Augmented Reality?