get the insights. be the expert. - microsoft · consumer decision journey lasts 96.3 days3 use...

Get the insights. Be the expert. Whatever industry your clients are in, Bing has the insights to build on your expertise. With our improved platform, better targeting and new formats, there’s never been a better time to invest in Bing. Women perform more travel and tourism searches than men. 1 Make your clients the top destination in travel searches 59% 41% women men Use Demographic Targeting to home in on female travel searchers. Bing Network users are likely to use mobile devices to search for travel inspiration and PCs and tablets to evaluate options. 2 Kick automotive search into high gear The average automotive consumer decision journey lasts 96.3 days 3 Use Device Targeting to customize ads for idea seekers on mobile and decision makers on PCs and tablets. On-site smartphone comparison shopping happens in car dealerships at least twice as much as in any other industry. 4 11% Auto Dealership Restaurant Telecom Retailer Entertainment 5% 4% 2% PC and tablet searches account for more than 90% of tax searches and clicks on the Bing Network. 6 Budget primarily for PC and tablet traffic. Tap into even more search insights from Bing Put your expertise to work and help your clients reach the right customers with the right approach. Get the insights Offer up bigger returns on tax-season searches Mainline ads grab 98% of tax products and services clicks. 7 Mainline 1st position Mainline Sidebar Bid on the Mainline position whenever possible. 98% 1 Microsoft internal data, Travel & Tourism and Family Vacations & Travel related searches and clicks, July 2016, all devices. 2 Microsoft internal data analysis, June 2015 – June 2016. 3 Microsoft internal analytics data. Sample: 3,000 users on an Automotive Consumer Decision Journey, with at least 50 page views on automotive related domains. PC traffic only. Timeframe: 1/1/2015 to 6/30/2015. 4 xAd and Telmetrics, “2014 Mobile Path to Purchase: The New Shopper Mindset” conducted by Nielsen, June 2014 as reported in eMarketer. AUTO DEALERS 2015 The Opportunity for Revolution in Retail, December 2014. 5 comScore Plan Metrix, U.S., October 2014, custom measure created using comScore indices and duplication. 6 Microsoft internal data, January 1 – April 22, 2016. 7 Microsoft internal data (O&O and Partner Network), January 2016 – March 2016, US only, All devices. Vertical Categorization: based on internal Bing Ads account categorization. Bing Network. Be there. Bing Network searchers are 30% more likely to buy large luxury vehicles than Google searchers. 5 bingads.com/insights

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Page 1: Get the insights. Be the expert. - Microsoft · consumer decision journey lasts 96.3 days3 Use Device Targeting to customize ads for idea seekers on mobile and decision makers on

Women perform more travel and tourism searches than men.1Make your clients the top destination in travel searches

59%41%women

men

Use Demographic Targeting to home in on female travel searchers.

Bing Network users are likely to use mobile devices to search for travel inspiration and PCs and tablets to evaluate options.2

Kick automotive search into high gear

The average automotive consumer decision journey lasts

96.3 days3

Use Device Targeting to customize ads for idea seekers on mobile and decision makers on PCs and tablets.

On-site smartphone comparison shopping happens in car dealerships at least twice as much as in any other industry.4

11%

Auto Dealership

Restaurant

Telecom Retailer

Entertainment

5% 4% 2%

PC and tablet searches account for more than 90% of tax searches and clicks on the Bing Network.6

Budget primarily for PC and tablet traffic.

Tap into even more search insights from BingPut your expertise to work and help your clients reach the right customers with the right approach.

Get the insights

Offer up bigger returns on tax-season searches

Mainline ads grab 98% of tax products and services clicks.7

Mainline 1st positionMainlineSidebar

Bid on the Mainline position whenever possible.

98%

1Microsoft internal data, Travel & Tourism and Family Vacations & Travel related searches and clicks, July 2016, all devices. 2Microsoft internal data analysis, June 2015 – June 2016. 3Microsoft internal analytics data. Sample: 3,000 users on an Automotive Consumer Decision Journey, with at least 50 page views on automotive related domains. PC traffic only. Timeframe: 1/1/2015 to 6/30/2015. 4xAd and Telmetrics, “2014 Mobile Path to Purchase: The New Shopper Mindset” conducted by Nielsen, June 2014 as reported in eMarketer. AUTO DEALERS 2015 The Opportunity for Revolution in Retail, December 2014. 5comScore Plan Metrix, U.S., October 2014, custom measure created using comScore indices and duplication. 6Microsoft internal data, January 1 – April 22, 2016. 7Microsoft internal data (O&O and Partner Network), January 2016 – March 2016, US only, All devices. Vertical Categorization: based on internal Bing Ads account categorization.

Bing Network. Be there.

Bing Network searchers are

30% more likely to buy large luxury

vehicles than Google searchers.5

bingads.com/insights

https://advertise.bingads.microsoft.com/en-us/resources/training/bing-ads-targeting

https://bingads.com/insights

https://advertise.bingads.microsoft.com/en-us/blog/post/november-2012/introducing-bid-recommendations-in-bing-ads-ppc-sem-advertising

https://bingads.com/insights

https://advertise.bingads.microsoft.com/en-us/blog/post/november-2012/introducing-bid-recommendations-in-bing-ads-ppc-sem-advertising

https://www.facebook.com/BingAds/

https://www.linkedin.com/company/bing-ads