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20XX Case StudyGetting Back to Business!Is Your Online Store Ready For The

“New Normal”?

What Are We Going to

Study?

1. eCommerce Nowadays

2. The “New Normal”

3. Our Tool Box

4. Rapid Marketing Response

5. Q&A

BEFORE WE START TALKING ABOUT HOW WE

ACT NOW, DURING THE CRISIS,

WE WILL TELL YOU ABOUT US

weEndeavor is a holdings management group investing in and working with global media and

digital marketing companies.

MindAd Media provides store performance insights thorough technical calibrations, and creates a tailor-made growth plan to boost your online sales.

We specialize in ecommerce store performance, tracking, measurement, revenue optimization, and media buying.

Our experts identify your shop’s pain points and rebuild it into an efficient, PROFIT-GENERATING MACHINE.

15+Years Of Experience

15People

15+Geo Markets

MindAd Media

We Write Our Own Movie Script

#1 Major changes in markets & verticalseCommerce Nowadays

Rising Stars

Falling Starts

Fastest Growing

Categories

Food & Hygiene - Toppest

Weight Training+300%

Kids Toys 117%

Fastest Declining

Categories

Luggage & Suitcases

-80%

Formal Wear-60%

Event & Party

Supplies-55%

#2 New Players

#3 Media Consumption

Consumers are spending more time online, consuming media across

multiple devices

#4 Online adaption - Shopping From Home:

● Buying typical offline products - from the Internet

● Older people - the new online shoppers

eCommerce Nowadays

● More lockdowns around the corner

(people will be afraid to commit to long term investments)

● Countries will start to be self-maintained with internal economies

(more difficult to export)

● Buying intent - Short term: “Exploding” - trying to compensate ourselfs

Buying intent - Long term : “Recession”- more uncertainty

● Social distancing = change in consumption behavior

● OPPORTUNITIES - Every crisis brings new opportunities, new trends

BE PREPARED

What is “The New Normal”?

The “New Normal” Implications on eCommerce?

● New/Old Potential Customers

● Manufacturing

● Shipping

● Handling

● Selling Efforts

● Media landscape

● Opportunities

How Will Competition Look Like in The

eCommerce Landscape?

The Hunger Games

How to Play This Game?

Get your shop ready for business and hard competition:

1. New Market Research

2. Refine Your Marketing Tool Box

3. Go-to-Market Media Plan

Get Your Shop Ready!

MarketResearch1

It Has New...

● eCommerce Emerging Verticals

● Needs

● Preferences Platform

● Platform Usage

● Habits

● Competitors

Research Your Market New Needs

Tool Box Your MUST Do’s2

#1 - Know Your Real Revenue

#2 - Track Your Purchase Funnel

#3 - Utilizing Shopping Ads

#4 - Get Your Remarketing Right

#5 - Email Marketing for eCommerce

Tool BoxTo Maximize Your Shop Profits

Track every purchase from every traffic source

● Make sure all marketing platforms are counting sales

● Make sure all marketing platforms are collecting sale value

#1 - Know Your Real Revenue

Great Profit! Right?

Revenue Cost Profit Profit %

Total $11,244,818.00 $6,731,225.00 $4,513,593.00 40.14%

Company A Spend & Profits

You realize you are breaking even on Google and losing money on LinkedIn. Also, notice your best platform is Instagram.

Platform Revenue Cost Profit Profit %

Facebook $1,253,025 $850,000 $403,025 32.16%

Google $754,236 $754,225 $11 0.00%

LinkedIn $302,146 $875,000 -$572,854 -189.60%

Instagram $8,935,411 $4,252,000 $4,683,411 52.41%

Total $11,244,818 $6,731,225 $4,513,593 40.14%

Company A Platform Breakdown

Revenue ROAS = Media Cost

Real revenue per purchase

● Calculate your Return On Ad Spend (ROAS) per traffic source

● Calculate your Break-Even point

ROAS Calculation

On Facebook for every dollar invested in media I got a return of 1.47 (ROAS)

Platform Revenue Cost Profit Profit % ROAS

Facebook $1,253,025 $850,000 $403,025 32.16% 1.47

Google $754,236 $754,225 $11 0.00% 1.00

LinkedIn $302,146 $875,000 -$572,854 -189.60% 0.35

Instagram $8,935,411 $4,252,000 $4,683,411 52.41% 2.10

Total $11,244,818 $6,731,225 $4,513,593 40.14% 1.67

Company A Platform Breakdown

● What is your breakeven ROAS?It is the break even point in which you will start making real profit from your ecommerce activities. This is your ‘0’ profit point.

● What is your COG?Cost of goods sold (COGS) includes all of the costs and expenses directly related to the production of goods.

Sales Price Break Even ROAS = Profit

Sale Price $99

COG $33

Profit $66

BE ROAS 99 / 66 = 1.5

Break-Even Return on Ad Spend

Realizing that three out of four platforms are losing you money.

Platform Revenue Cost Profit Profit % ROAS BE ROAS

Facebook $1,253,025 $850,000 $403,025 32.16% 1.47 1.50

Google $754,236 $754,225 $11 0.00% 1.00 1.50

LinkedIn $302,146 $875,000 -$572,854 -189.60% 0.35 1.50

Instagram $8,935,411 $4,252,000 $4,683,411 52.41% 2.10 1.50

Total $11,244,818 $6,731,225 $4,513,593 40.14% 1.67 1.50

Data

● Track each step of your purchase funnel

● Breakdown the relevant metrics to find what's really matters

● Understand where are your leakages to increase profits

#2 - Optimize Your Purchase Funnel

Basic e-Commerce conversion rate calculation:The ratio between store visitors and purchases made

Example of basic conversion rate calculation:10,000 store visitors200 Sales made

200 / 10,000 = 2% Conversion rate

Optimize Your Purchase Funnel

Conversion rate per gender

Conversion rate per age / screen resolution / browser / traffic channel etc...

Conversion rate per device


Amount of people that added to cart

Checkout step 1 - billing details

Checkout step 2 - payment details

Checkout step 3 - review order

Purchase complete


Your new conversion rate calculation:

Users Add to cart Checkout step 1 Checkout step 2 Checkout step 3 Purchase

10,000 1,500 450 315 250 200

Visitors -> Add to cart 15%

Add to Cart -> Checkout 1 30%

Checkout 1 -> Checkout 2 70%

Checkout 2 -> Checkout 3 79%

Checkout 3 -> Purchase 80%

Overall conversions rate 2%

Raw Data

Conversions rate by funnel step


● The ultimate ecommerce real-estate on Google

● Give users with intent (high or low) a glimpse into your store

● Utilize promotions, reviews, unique selling points to dominate your

niche

#3 - Google Shopping Ads

חיפוש כללי של נעלי ריצה

Shopping מודעות

תוצאות אורגניות

Desktop

Google Shopping Ads

חיפוש כללי של נעלי ריצה

Shopping מודעות

תוצאות אורגניות

Google Shopping Ads

Mobile

What to do:

1. Get your products on Google Merchant Center

2. Adjust images, titles and descriptions

3. Google Ads campaign structure

4. Optimize campaigns, feed and promotions constantly

Google Shopping Ads

#4 Remarketing for eCommerce

Dynamic Remarketing

1. Make sure your Tags are properly implemented

2. Apply dynamic remarketing capabilities

3. Show the right product to the right person at the right time

Get Your eCommerce Remarketing Right

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● Track all stages > All events and goals are falling in place

● Understand the purchase funnel converting segments and target them

Tracking: Tag & Events

Show The Right Product Ad at The Right Time

#5 Email Marketing for eCommerce

Create Email Flows That Convert

1. Abandoned Cart Optimization

2. Browse Abandonment

3. Welcome Series

Winning Templates

Loyal ClientsExtension of Life Time Value

Go To Market

Media Plan3

Go-To-Market, With a Smart Media Plan

Strategic Marketing Plan Based on See/Think/Do

Framework

Data Analysis &

Dashboards

1 2

Media Marketing Methodology

People who wear shoes

People who wear shoes who are thinking they need some

People who wear shoes who are thinking they need some, and are looking to buy them right now

People who already bought from you

Media Marketing Methodology

Who Are The Ones That SEE?

Relevant audience with no specific buy intent

Platform Campaign Type Targeting

● Cold Targeting ● Interests ● Look-a-Like

● YouTube● Display

● Keywords● Topics● Interests● Affinity


Shopping Niche Specific

Search Niche Keywords

Audience showing interest in your niche

Who Are The Ones That THINK?


Email Marketing Abandoned Cart Users

DPA / Regular Campaign Remarketing

Search / Display / Shopping / Youtube

● Brand Keywords● Remarketing

Audience showing interest in your brand/product

Who Are The Ones That DO?


Email Marketing Past Purchasers

Regular Campaign Remarketing to past purchasers

Search / Display / Shopping / Youtube

Remarketing to past purchasers

Audience who already bought the product

Who Are The Ones That CARE?

● Dashboards

● In depth data analysis

● Optimizations based on data

Marketing IntelligenceUnderstand Your Data

MGMT Level

Marketing Level

See Think

✓ Prepare your store with all the advanced Marketing- Tech implementations

✓ Apply See-Think-DO-Care Growth Methodology

Growth Marketing

Response to Covid-19

Do

✓ “New Normal” is here✓ See the opportunity ✓ Act Now!

✓ Research✓ Analize ✓ Plan

Key Takeaways

THANK YOU!

For Questions, Consulting & FREE Website Audit to IEI Members

Contact Us: [email protected]

getting back to business!...on linkedin. also, notice your best platform is instagram. platform...

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