getting found, getting picked and rinse/repeating
TRANSCRIPT
[ACTIVITY]
Thursday, March 12, 2015
GETTING FOUNDis one-third of the equation
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“Getting Picked”“Building Your Tribe”
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. … A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
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Agenda:
How Do I Get FoundWhat Do I Say?Setting a Solid Foundation
Disclaimers
Broad yet FocusedQuestions: 1 of 3 thingsWhat this is NOTWhat this IS
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do I get found?HOW
ORGANIC vs. SPONSORED
“How do I get traffic to me?”
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do I get found?HOW
ORGANIC vs. SPONSORED
“How do I get traffic to me?”
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What’s Ess Eee Ohh
SEOOrganic
Influence with content
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Organic
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Organic
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What NOT to do.Organic
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What NOT to do.Organic
•STUFF Keywords
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What NOT to do.Organic
•STUFF Keywords•NOT knowing who your audience is
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What NOT to do.Organic
•STUFF Keywords•NOT knowing who your audience is•Be everything to everyone
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What NOT to do.Organic
•STUFF Keywords•NOT knowing who your audience is•Be everything to everyone•Having thin or shallow content
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What NOT to do.Organic
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What NOT to do.Organic
•Post duplicate content (on/off site - applies to reviews)
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What NOT to do.Organic
•Post duplicate content (on/off site - applies to reviews)•Don’t Place a bunch of ads “above the fold”
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What NOT to do.Organic
•Post duplicate content (on/off site - applies to reviews)•Don’t Place a bunch of ads “above the fold”•Don’t worry about KeywordRichDomains.com
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What NOT to do.Organic
•Post duplicate content (on/off site - applies to reviews)•Don’t Place a bunch of ads “above the fold”•Don’t worry about KeywordRichDomains.com•Don’t EVER BUY LINKS
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What TO DOOrganic
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What TO DOOrganic
•Know exactly WHO you are and what it is that you do!
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What TO DOOrganic
•Know exactly WHO you are and what it is that you do!•… so you can know exactly WHO you serve the best
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What TO DOOrganic
•Know exactly WHO you are and what it is that you do!•… so you can know exactly WHO you serve the best•Research great keywords
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What TO DOOrganic
•Know exactly WHO you are and what it is that you do!•… so you can know exactly WHO you serve the best•Research great keywords•… and use them naturally; Write for HUMANS FIRST
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What Else Is A Good Idea
Organic
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What Else Is A Good Idea
Organic
•Create VALUABLE content
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What Else Is A Good Idea
Organic
•Create VALUABLE content
•Use Social Media (Google+, FB, T, Instagram, YouTube)
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What Else Is A Good Idea
Organic
•Create VALUABLE content
•Use Social Media (Google+, FB, T, Instagram, YouTube)
•Claim online directories - Make ‘em accurate and Exact
Thursday, March 12, 2015
What Else Is A Good Idea
Organic
•Create VALUABLE content
•Use Social Media (Google+, FB, T, Instagram, YouTube)
•Claim online directories - Make ‘em accurate and Exact
•Especially Claim your GoogleMyBusiness Profile
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What Else Is A Good Idea
Organic
•Create VALUABLE content
•Use Social Media (Google+, FB, T, Instagram, YouTube)
•Claim online directories - Make ‘em accurate and Exact
•Especially Claim your GoogleMyBusiness Profile
• http://google.com/MyBusiness
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Sponsored TrafficPAID
Sponsored
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PAIDor
“SPONSORED”
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PAIDor
“SPONSORED”
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What Else Is A Good IdeaSponsored
•Take Advantage of PLA (Product Listing Ads)•Respond to Reviews (… claim your listings!)
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What Else Is A Good IdeaSponsored
Facebook Business Page
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What Else Is A Good IdeaSponsored
•Violation of FB policy; can get canned anytime
Facebook Business Page
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What Else Is A Good IdeaSponsored
•Violation of FB policy; can get canned anytime•No way to track anything
Facebook Business Page
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What Else Is A Good IdeaSponsored
•Violation of FB policy; can get canned anytime•No way to track anything•No way to promote
Facebook Business Page
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What Else Is A Good IdeaSponsored
•Violation of FB policy; can get canned anytime•No way to track anything•No way to promote
•There’s hope. You can SWITCH
Facebook Business Page
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What’s Content?
CONTENTP r o v i d i n g G r e a t
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Content
videowords (copy)
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About your Copy and Content
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About your Copy and Content
•Know the Goal (and don’t be salesey all the time)
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About your Copy and Content
•Know the Goal (and don’t be salesey all the time)•Know Your “Who” & Match Up Tone (Stay Conversational)
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About your Copy and Content
•Know the Goal (and don’t be salesey all the time)•Know Your “Who” & Match Up Tone (Stay Conversational)•Place Your Product/Service Within Prospects’ Lives
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About your Copy and Content
•Know the Goal (and don’t be salesey all the time)•Know Your “Who” & Match Up Tone (Stay Conversational)•Place Your Product/Service Within Prospects’ Lives•Be Clear, Be Concise, Be Witty
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Clever, knows its goal (stirs excitement)
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Also clever (makes you feel you’reconnecting on a more human level
… even through an automated process)
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Urban Daddy: Entertains, Tells a Story,
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Dropbox: File sharing… Exciting?
It is now: clear, concise, and crisp - especially for INSTRUCTIONAL copy
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GymIt: They get it. Who do you think their audience is?
These tags REQUIRE NO FURTHER EXPLANATION (not easy to do!!)
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PeopleProcessProduct
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Minding Your Own Business
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Minding Your Own Business
•Always Learning. No Substitute for Failure-Learning
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Minding Your Own Business
•Always Learning. No Substitute for Failure-Learning•Carve out Regular Brain Time (ROI). Stick With It.
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Minding Your Own Business
•Always Learning. No Substitute for Failure-Learning•Carve out Regular Brain Time (ROI). Stick With It.•Get Systems Built. Use Them.
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Minding Your Own Business
•Always Learning. No Substitute for Failure-Learning•Carve out Regular Brain Time (ROI). Stick With It.•Get Systems Built. Use Them.•Give it TIME
Thursday, March 12, 2015
Minding Your Own Business
•Always Learning. No Substitute for Failure-Learning•Carve out Regular Brain Time (ROI). Stick With It.•Get Systems Built. Use Them.•Give it TIME
•People, Process, Product.
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Content Marketing/Online Marketing Take Homes
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Content Marketing/Online Marketing Take Homes
•Content is Hard. Get Help.
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Content Marketing/Online Marketing Take Homes
•Content is Hard. Get Help.•Know You. Discover Who Your Audience Is. Ask. Listen.
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Content Marketing/Online Marketing Take Homes
•Content is Hard. Get Help.•Know You. Discover Who Your Audience Is. Ask. Listen.•Stop “Selling.” Start “Helping.”
Thursday, March 12, 2015
Content Marketing/Online Marketing Take Homes
•Content is Hard. Get Help.•Know You. Discover Who Your Audience Is. Ask. Listen.•Stop “Selling.” Start “Helping.”•Don’t Let Competitors Hold You Back.
Thursday, March 12, 2015
Content Marketing/Online Marketing Take Homes
•Content is Hard. Get Help.•Know You. Discover Who Your Audience Is. Ask. Listen.•Stop “Selling.” Start “Helping.”•Don’t Let Competitors Hold You Back.•Track All You Can. $ave. Refocus Efforts to What Works
Thursday, March 12, 2015
Content Marketing/Online Marketing Take Homes
•Content is Hard. Get Help.•Know You. Discover Who Your Audience Is. Ask. Listen.•Stop “Selling.” Start “Helping.”•Don’t Let Competitors Hold You Back.•Track All You Can. $ave. Refocus Efforts to What Works•It’s Not About You.
Thursday, March 12, 2015
Content Marketing/Online Marketing Take Homes
•Content is Hard. Get Help.•Know You. Discover Who Your Audience Is. Ask. Listen.•Stop “Selling.” Start “Helping.”•Don’t Let Competitors Hold You Back.•Track All You Can. $ave. Refocus Efforts to What Works•It’s Not About You. •SEO? Think about it like it’s Not Even There!
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Provide value to humans and communicate it like it’s coming from a human – Write like a human
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Thanks for Watching
To Learn More, Visit HudgeCreative.comor contact Drew
Thursday, March 12, 2015