getting social the history of social media
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Getting Social The History of Social Media. “Man is by nature a social animal;” -Aristotle Lisa Higgins & Brent Mannarino. Overview. The history of social media coincides with the history of the internet. - PowerPoint PPT PresentationTRANSCRIPT
Getting Social The History of Social Media
“Man is by nature a social animal;”-Aristotle
O Lisa Higgins & Brent Mannarino
OverviewO The history of social media coincides
with the history of the internet. O Social media has had a profound
impact on the way we communicate (news, politics, business, & personal).
O Twitter and Facebook have deep-rooted origins without which they would not exist.
O Developed in 1979 by two Duke graduate students, Tom Truscott & Jim Ellis
O Integral in development of the internetO Hybrid between email and web forums.O Still around today with approximately
100,000 posts per dayO Started the Bulletin Board System (BBS)O First electronic discussion network for
posting social & science topics
Internet Relay Chat (1988)O Internet Relay Chat (IRC) was created by
Jarkko Oikarinen at the University of Oulu, Finland.
O A real time discussion system used initially for group discussion but also allowed private person-to-person communications.
O Chat room style layout called channels.O Still used today, is free from advertising
and spam.
Internet Relay Chat (1988)
First Personal Blog (1994)O Created by Justin Hall in 1994, titled
Justin’s Notes from the Underground O Composed of more than 4,800 pages
from nearly 10 years of writingO Introduced a new form of personal
expression that could reach a large number of people.
O Started in 1995 by Randy ConradsO Social service to connect former
classmates.O Free membership with option for
“Gold” upgraded membership.O Originally lacked any direct contact
features, only gave users access to email addresses of members.
O Developed in 1996 by four Israelis
who formed the company MirabilisO Real time direct peer-to-peer
communication over the internetO Many of the core features of ICQ are
used by most instant messaging services today
O Bought by AOL in 1998 for $400 million.
AOL Instant Messenger• Created by America Online in 1997• Instant messaging and presence computer program• Allowed users to keep in touch with many people
through text and multimedia chat still in use today, are able to communicate
through video• Chatrooms• Turning point for social networking, first to
introduce instant messaging
AIM
Blogger• Created by a company called Pyra Labs in 1999, but
was later bought by google• Blog publishing service• An easy way to share your thoughts with the world• Created to make blogging as simple and effective as
possible• Still used frequently today and in many different
languages
Blogger
MeetUp• Created by Matt Meeker, Peter Kamali, and Scott
Heiferman in 2001• Facilitates offline group meetings in various
locations around the world• Brings users together that have common interests
MeetUp
StumbleUpon• Created by Garrett Camp, Geoff Smith, Justin
LaFrance, and Eric Boyd in 2001• A “discovery engine” that helps users find the best
of the web according to their interests and preferences
• Allows users to find content that they normally wouldn’t even search for
• Very popular today, one of the most traffic generating social medias
StumbleUpon
Friendster• Founded in California by Jonathon Abrams in 2002• One of the first social networking sites to boom• Based on a circle of friends and techniques used to
socialize with those friends virtually• Connects like-minded people in order to share
information and network• Site is struggling because of competition
Friendster
O Founded in August 2003 by Chris
DeWolfe, Brad Greenspan, Tom Anderson and Josh Berman.
O Allowed users to optimize their profile using HTML (pro or con?).
O Included options to add music, photos, and videos to profile page.
O After a peak of more than 100 million users, it’s currently struggling to survive.
O Myspace still used as a marketing
tool by amateur musicians.O Don’t forget about your first
myspace friend and co-founder, Tom Anderson, who has a current net worth of over $60 million.
WordPress• Founded by Mike Little and Matt Mullenweg
in 2003• Free, open-source content management
systemOpen source: Site that allows users to contribute to its design and content
• Hundreds of people working on the site• Able to download and install a software
script• Most popular blogging system on the
internet• Allows anyone to create a free and simple
site or blog with little to no web development knowledge.
WordPress
O Created in 2004 by Mark Zuckerberg as a
Harvard undergrad with funding from Eduardo Saverin
O Originated from “Facemash” (2003) developed by Mark Zuckerberg as Harvard’s “Hot or Not” site.
O February 2004 available to Harvard studentsO March 2004 available to Columbia, Yale &
StanfordO December 2004 theFacebook (changed to
Facebook in summer 2005) reaches 1 million members.
O Currently there are over 1 billion
active user accounts.O May 18, 2012 Facebook IPO
available, currently down 31%O Employs approximately 4,000
people.O People upload over 250 million
photos each day.
Flickr• Created by Ludicorp in 2004, but later adopted
by Yahoo!• Photo sharing website• Online community platform• Widely used by bloggers as a photo repository
Flickr
YouTube• Founded by Chad Hurley, Steve Chen, and
Jawed Karim in 2005• Allows users to upload and share videos• Displays a wide variety of user-generated
videos
YouTube
O Developed in 2006 by Jack Dorsey and Evan
Williams as a means to send text on their cellphones.
O The name Twitter was inspired by the name Flickr.
O The dictionary definition of twitter is "a short burst of inconsequential information.“
O A tweet has a maximum length of 140 characters (SMS limits + username)
O Powerful tool in distribution of news, political communication, and business communication.
O Obama’s “Four more years” photo
was the most retweeted tweet ever, bumping out Justin Bieber.
O Barack Obama has over 23 million followers, Lady Gaga has over 31 million.
O Used in the Egypt crisis last year to relay information about the revolution.
Pinterest• Created by Ben Silberman, Paul Sciarra, and
Evan Sharp in 2012• Social scrapbooking site• Users are able to create and manage image
collections that include things like events and hobbies
• Similar to bookmarking systems
For more info:O http://www.irc.org/history_docs/jarkko.
html
O http://links.net/vita/web/start/original.html
O http://www.icq.com/info/icqstory.htmlO http://
www.mediabistro.com/alltwitter/history-of-social-media_b30226
O http://www.oldapps.com/O http://archive.org/web/web.php
For more info:O http://en.wikipedia.org/wiki/Blogger_(servic
e)
O http://observer.com/2011/01/the-long-and-curious-history-of-meetupcom/
O http://www.blueglass.com/blog/what-is-stumbleupon-the-history-and-timeline/
O http://webupon.com/social-networks/the-history-of-friendster/
O http://wordpress.org/O http://artlaco.articlealley.com/history-of-yo
utube-1482289.htmlO http://en.wikipedia.org/wiki/Pinterest