getting started in fundraising 6 march 2013 marnie whiting head of development the holburne museum...

Getting Started in Fundraising6 March 2013

Marnie WhitingHead of DevelopmentThe Holburne Museum

Bath’s art museum for everyone

Fundraising Success is all about Planning

Understand Your Fundraising Needs

Where can organisations raise money from?

Where are your potential donors hiding?

Who do they know

?

Don’t forget to look at donor lists of local charities and similar organisations to yourself across the UK.

Think about financial patterns

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Time£

Corporate: return on investment 1-1.5yrs

Major Donors: return on investment 2-3.5yrs

Funding Cycle

Direct mail Events: return on investment 1-6mths

Grant funders: return on investment 6-12mths

Gifts in Wills: return on investment 4.4yrs

National Arts Fundraising School, www.managementcentre.co.uk

Summary of session

Fundraising Success is all about Planning

Identify what will motivate them to donate

Understand how much they might donate

Fundraising is critical from the earliest stages

Great opportunity to engage existing supporters

Essential to involve Trustees

Feasibility

Fundraising Board

Feasibility

Funders are investing in your organisationFunders are investing in your organisation

Be confident and credible

Case for support


Case for support

Engagement

Donor Previous giving / Giving Interest

Target £ Action / Notes By When

Joe Smith Patronage for 5 years£30k to development campaign

£50k Ask to focus group on Catalyst Marnie Dec-12

Giving Trust Gave £10k to conservation

Interested in 18th century paintings

£10k Apply for 18th century art exhibition

Talk to trust director Director Oct-12

Lord Michaels New donor

Supported Dulwich Picture Gallery; known to trustee Clare Jones

£50k Invite to lunch with director Clare Jones

Sep-12

June Jacobs Patron for 5 years £1k Invite to cultivation reception Marnie Jan-13

Engagement

Cultivation Schedule

Remember if you never ask, you won’t receive a donationRemember if you never ask, you won’t receive a donation

Ask

Ask


Thank you

Show a little gratitude, if you please

“A small legacy allowed me the pleasure last month of making some modest donations to a number of arts organisations. Their response has been fascinating.

The ROH gets a gold star: its development office replied virtually by return of post, followed by another letter from a senior manager... Within 10 days, I had also had nice letters from the top bods at Glyndebourne and Young Vic, and a handwritten card from the directors of the Gate Theatre.

Being of a merciful disposition, I shall not at this point shame the other organisations which, four weeks on, have still failed to acknowledge my gift, even though the cheques have been cashed..

It doesn’t matter whether the sum involved is £5 or £5,000, this sort of basic courtesy is vitally important at a time when the arts are so crucially reliant on private philanthropy…

I don’t want grovelling, special treatment or phone calls. But, if I don’t get a speedy note of thanks, you won’t get a penny more out of me”

Rupert Christensen, Daily Telegraph, November 2010

Thank you

Case for support

Trust application: A 2-page proposal


Problem Cost to solve

Insufficient funds to run edgy programme / non-mainstream theatre programme

£80k

Need to research and develop to improve the quality of our work £30k

Need to save the building that is falling down £30m

Salary for education officer to stay in post £30k pa

No opportunity for non-disabled artists to train alongside disabled artists

£30k pa for 3yrs

These aren’t problems, they are solutions

The Problem

Case for support

Case for support

Trusts & Foundations Department for social change website, courses and publicationsTrustfunding.org.ukCharity-Commission.gov.ukGuideStar.org.ukArts Council other sources of fundingGrantnet.comCity of London Livery Companies GuideLibraries provide access to databases and grant directoriesLocal authorities departments who are responsible for arts or heritage or your Museum Development Officer often have access to lists of possible sources of funding

Training & SharingDepartment for Social Change offer many fundraising courses and publicationsNational Arts Fundraising School run by the Management CentreJoin local fundraisers networks

Institute of Fundraising Bath FundraisersDevelopment Directors Forum

BusinessCompanygiving.org.uk Arts & Business now part of Business in the Community

Research Tools

Leaving a Gift in your Will Any courses run by Department of Social Change / Smee & Ford featuring Richard RadcliffeLegacyForesight.co.ukArtsQuarter.co.ukPatrickWise.co.uk Codicil by SmeeandFord.co.ukLawGazzette.co.ukLegacy10.comRememberaCharity.org.ukInstitute of Legacy Management www.ilmnet.org CharityChoice.co.uk

Individual Giving Times Rich ListFactary.comProspectingforGold.co.ukArtsQuarter.co.uk Wealth Intelligence WGConsulting.co.uk

Full Cost RecoveryACEVO www.fullcostrecovery.org.uk

Research Tools

getting started in fundraising 6 march 2013 marnie whiting head of development the holburne museum...

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