getting started with video marketing
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At our Brown Bag Lunch Series at the Round Rock Chamber of Commerce we had special guest Joe Llamas from Running Bull Media talk with us about Video Marketing. Joe did an excellent presentation on why video is important, when it is best to either do it yourself or hire a professional videographer and Video SEO.TRANSCRIPT
- 1. Getting Started with Video Marketing
2. Special GuestJoe Llamas [email protected] Executive Producer Running Bull Media www.RunningBullMedia.com512-818-6491 3. Agenda Why Video? DIY vs Professional Video SEO Q&A 4. Why Video?Cost of ProductionEasy HostingMany FunctionsPersonalityEasily Spreadable 5. Why Video?Very effective in helping your website SEOYoutube.com is now the second largest searchengine behind only Google.You have only seconds to capture or keep theattention of a potential customer. 6. Why Video?83.3 percent of the U.S. Internet audience viewedonline video in May.Thats more than 5.6 billion viewing sessionsduring the course of the monthand 176 million U.S. Internet users watching onlinevideo content in Maywhich averages out to 15.9 hours of onlinevideo watching per person. 7. DIY vs ProfessionalContent is KeyUnderstand your audienceProvide valuable information 8. DIY vs ProfessionalBlogsFacebook postQuick news or introductionsA message that creates a personal connection 9. DIY vs ProfessionalProduct Demos (bad video = bad product)Training VideosWebsite IntroductionsAnything that requires technical skill 10. Video SEODifferent than Website SEONothing worse than a video that doesnt get viewedTake advantage of the tools 11. Video SEOHow to get viewsIt all starts with the nameIt is a good idea to create a separate URLTranscribe your videos helps with getting yourkey words recognized 12. Video SEOCalls to action and annotating your videosUsing the analytic tools in YouTubePlacing ads 13. Questions? 14. Special GuestJoe Llamas [email protected] Executive Producer Running Bull Media www.RunningBullMedia.com512-818-6491 15. Connect With KenWebsite WeMakeMarketingEasy.comFacebook Facebook.com/IPGSearchMarketingTwitter Twitter.com/kenpartainLinkedIn Linkedin.com/in/kenpartainGoogle+ - http://EZ.com/IPGGooglePlus 16. Thank you! Ken [email protected]