getting started with video marketing
DESCRIPTION
Brief overview of our seminar with CT Local Marketing about Video Maketing.TRANSCRIPT
Lights, Camera, Action!
Getting StartedWith Online Video Marketing
Wednesday, July 17, 13
What To Expect …
#1 Why Video?
#2 What To Make Videos About?
#3 Getting FREE Traffic From Google
#4 Producing Videos on a Shoestring
#5 Video + Social Media = Amazing
PLUS – a surprise “Bonus Tip” …
Wednesday, July 17, 13
Why Video?#1 Your prospects are watching!
-More than 1 billion unique YouTube
visitors per month
-YouTube is the #2 search engine
-Online videos are now favored by
ad executives over TV commercials!
#2 – It just plain works
-If a picture says a thousands words ….
-People begin to know, like & trust you
before you’re even met!
Wednesday, July 17, 13
What To Make Videos About?
Talk about what you know
-FAQ’s
-what you teach customers
Keep it simple
-plan to do videos on a regular basis
-don’t make “the perfect video”
Get ideas from your customers
-ask them
-listen
-website analytics
Handout
Wednesday, July 17, 13
Getting Free Traffic From Google
Identify and use the right keywords
-look for keywords in your FAQ / topic ideas
-Google keyword tool
Host videos on YouTube
-Google owns it … guess who get preferential treatment?
Share it! Views beget views
… more on social media later
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Tips For Uploading The Video
Create a compelling title
•Write it like a headline
•Mention city (and other keywords?)
•Try to keep it to 64 characters
Description
•Include link to your website / listing page use http://
•Put in the full script
•Complete contact info
Tags – enter all of your keywords from before
Wednesday, July 17, 13
Producing Videos on a Shoestring
Two things to make pro videos using inexpensive gear
-LOTS of light
-Good sound
Editing CAN be outsourced!
-a little music & titling can go a long way
Tips for when you’re in front of the camera
-Go unscripted / talk to ONE person about what you know
-For scripted videos, use the “jump cut”
Wednesday, July 17, 13
Video + Social Media = Amazing
Leverage social media
-Videos are easy to share!
-Social signals help ranking
-Views beget views
Post on social media
-Stagger your posts among different platforms: STRATEGY!
-Include the YouTube/Media link
-Consider Facebook / YouTube ads
Lots of ways to use and repurpose your video content!
-podcasts, guest blogs, social bookmarking
Wednesday, July 17, 13
Best Practices For Your Video Content Strategy
For longevity and best chance of full exposure,Share your videos in a staggered
dissemination.
Example:
1. Immediately Tweet it out2. Post to Facebook later that day3. Post To Pinterest the Next Day
4. Tweet it Out At A Different Time Than Yesterday5. Post on LinkedIn Profile On Day Three
...so on...
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11
Always be sure to BRAND your Channel!
Graphics should remain consistent from social network
to social network
Optimize your Channel with keywords and be sure to use all Links available
Huge SEO
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12
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Instagram vs. VineWhile they are similar in concept, Instagram video is not just a repackaged version of
Vine. So what are the biggest differences?
• Length: Instagram videos can be as long as 15 seconds, while Vine videos have a max length of 6 seconds.
• To Loop, or Not to Loop: Some videos are funnier played on a loop. Others may be best viewed once. When you play a video on Vine, it automatically loops infinitely,
while on Instagram there is not a loop.• Post-Production: Instagram has several editing options that can be applied to
videos after they’ve been shot. Vine does not offer filters or image stabilization.
Wednesday, July 17, 13
A Picture Speaks A Thousand WordsVideo Speaks A Thousand More
Images and Videos are the New Content,SEO, and Engagement Tools
BRAND your Visuals! They Represent Your Company/Organization and Culture
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ANALYTICS!!!Track your Videos!
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Bonus Tip
Wait … do we have time for this?
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Adding Humor To Your Business Videos
Include outtakes and bloopers!!!
Why?
-It makes your videos more fun for people to watch (and share)
-It trains people to watch the whole video to see what happens at the
end
-It let’s people see the real you and creates a super strong bond
How to do it
-When you mess up during taping, save it!
-See my recent videos for examples….
Wednesday, July 17, 13
(203) 665-8874
(203) 491-0306
/talkingfinger@talkingfinger
Wednesday, July 17, 13