GETTING TO KNOW YOUR AUDIENCE

Why get to know them?Do you have the responsibility to ensure a keynote speech goes well, even though you’re not actually the presenter? One of the best ways to ensure a presentation is well received is to know the audience.

Whether your involved in the speech writing or speaker prep there are some key points your presenter needs to know. You had better listen to Dwayne ‘The Rock’ Johnson and get to know your audience!

Many good speakers fall at the first hurdle- they don’t know the context around who they are presenting to. We will give you the 3 key things you need to know about your attendees.

Audience sentiment

• Are they positive or critical of the presentation topic/presenter/company before even hearing one word?

• At what point in the day is the presentation? Are they tired or hungry?

Audience attendance reason

• Are they in the audience because they have to be and therefore pre-disposed to being hard to win-over?

• Have they paid for a ticket and are looking for value-for-money?

Audience demographic

• Are they tech savvy youngsters who respond well to interactive polling and video content scattered though presentations?

• Are they an older demographic who might be won over by well illustrated analytics and proof points?

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