getting your workforce system involved in a local comprehensive economic development planning...

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GETTING YOUR WORKFORCE SYSTEM INVOLVED WITH EDA THROUGH THE REGIONAL CEDS Paul Raetsch Retired EDA Regional Director Michael Aube President Eastern Maine Development Corporation Mobilize Eastern Maine Presentation for the North East Regional Employment and Training Association NERETA Webinar April 17, 2014

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This webinar can be seen in its entirety on www.nereta.org ..then click onto the training page. Did you know that there is money available for workforce planning that does not come from the Department of Labor? IT's TRUE! The Economic Development Administration (EDA) provides workforce planning and implementation funds as part of the comprehensive economic development strategy planning process (CEDS). The problem with CEDS planning the way it is currently done, is that most CEDS are written by economic development folks who only provide lip service to coordinating with workforce professionals in the plan, (most often providing nothing more than offer labor force statistics with little analysis of gaps, trends). Unfortunately, most workforce development professionals don't know what CEDS planning is, even though coordination with the workforce system is a required part of CEDS planning. Therefore, workforce development professionals should not only understand the CEDS process, but inject themselves into the process...or even lead the process! This webinar will teach you everything you need to know about CEDS: What are the programs of the EDA? What is an Economic Development District (EDD) What is a CEDS? What is a CEDS Supposed to Do? What does a high quality CEDS have? We are very fortunate to have two amazing speakers for this webinar! Paul Raetsch is the Retired Regional Director of the Economic Development Administration Philadelphia Regional Office. Paul oversaw the CEDS planning for regions throughout the northeastern US going back as far as 1971! This man has a wealth of knowledge and expertise in regional planning that you will greatly benefit from! Presenting with Paul is Mike Aube, President of the Eastern Maine Development Corporation, host of the "mobilize Eastern Maine initiative. Mike has also served as Legislative aide to Senator Mitchell, EDD Director, EDA Economic Development Representative, State Director of Rural Development, as well as Mayor of Bangor, Maine.

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Page 1: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

GETTING YOUR WORKFORCE SYSTEM INVOLVED WITH EDA THROUGH THE REGIONAL CEDS

Paul RaetschRetired EDA Regional Director

Michael AubePresident

Eastern Maine Development CorporationMobilize Eastern Maine

Presentation for theNorth East Regional Employment and Training Association

NERETA WebinarApril 17, 2014

Page 2: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

Why should workforce developers care about the EDA Mission?

To lead the federal economic development agenda by promoting innovation and competitiveness, preparing American regions for growth and success in the worldwide economy.

Linden Pointe, Hermitage, PA ETA/EDA

Page 3: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

EDA Investment Programs FY 2014

• Public Works $96 M• Economic Adjustment $42 M• Planning $29 M• Technical Assistance $11 M• Trade Adjustment Assistance $15 M

BIA

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Eligible EDA Applicants:

• Economic Development Districts

• States• City and Local

Governments• Indian Tribes• Colleges and Universities• Nonprofit Organizations

Possible collaborations?Bioprocess Technology Training Center, UPR, Mayaquez

Page 5: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

Secret to EDA Success?Bottom Up Development

• Investments selected consistent with Comprehensive Economic Development Strategy (CEDS)

• CEDS developed regionally with broad-based local involvement

• EDA responds to, rather than dictates, local vision

• Federal dollars - local control

RESPOND, Camden, NJ

Page 6: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

I will spend the rest of my time discussing the CEDS and why should and how can workforce officials get involved in the process.

CEDS: A Guide to Economic Growth

Purposes:• To guide the economic growth of a region through an ongoing

economic development planning process

• To qualify the region for EDA assistance

Northern Tier EDD (and a WIB), Towanda, PA

Page 7: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

What is a CEDS?

What is a CEDS Supposed to Do?

What makes the CEDS Process Successful?

Philadelphia Naval Shipyard BRAC

Page 8: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

What is a CEDS?

• A Comprehensive Economic Development Strategy (CEDS) is a broad based continuous planning process addressing the economic ‑opportunities and constraints of an area to increase employment through private sector investment.

• That process is documented in a report that is usually referred to as CEDS, Strategy, or Plan.

• The report functions much like a road map; it is a means to an end.

• Each CEDS is unique, reflecting the challenges and opportunities facing its area. The report should contain four main elements: analysis, vision, action plan, and evaluation.

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What is a CEDS Supposed to Do?

• A CEDS should promote regional prosperity through economic development and higher wage employment by determining actions public and private leadership can take to improve the opportunity for increased private sector investment.

• The general public, government decision makers and business investors should be able to use it as a guide to understanding the regional economy and also to taking action to improve it.

• The CEDS should blend and incorporate other planning efforts in the community.

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What Determines the Validity of the Process and the Document?

• Its quality should be judged by its usefulness as a guide to local decision making.

• The CEDS must be the result of a continuing economic development planning process, developed with diverse community participation.

• The CEDS document should identify local actions, (procedural, regulatory, and financial), that can be undertaken with or without reliance on Federal financial assistance.

• The extent to which public and private sector leadership relies on the process to determine regional priorities.

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1. Background: The CEDS must contain a background of the economic development situation of the region that paints a realistic picture of the current condition of the region.

2. Analysis of Economic Development Problems and Opportunities: The CEDS must include an in-depth analysis of the economic development problems and opportunities that identifies strengths and weaknesses in the regional makeup of human and economic assets, and problems and opportunities posed by external and internal forces affecting the regional economy.

3. CEDS Goals and Objectives -- Defining Regional Expectations: The CEDS must contain a section setting forth goals and objectives necessary to solve the economic problems, or capitalize on the resources, of the region. Any strategic project, program, or activity identified in the CEDS should work to fulfill these goals and objectives.

4. Community and Private Sector Participation: The CEDS must include a section discussing the relationship between the community in general and the private sector in the development and implementation of the CEDS.

5. Strategic Projects, Programs and Activities: The CEDS must contain a section which identifies regional projects, programs and activities designed to implement the Goals and Objectives of the CEDS. This section should identify:Vital Projects- A prioritization of vital projects, programs, and activities that address the region's greatest needs or that will best enhance the region's competitiveness, including sources of funding for past and potential future investments. These can be overarching "themes" for regional economic development success and is expected to include specific components. Funding sources should not be limited to EDA programs.

6. CEDS Plan of Action: The plan of action, as described in the CEDS, implements the goals and objectives of the CEDS.

7. Performance Measures: The CEDS must contain a section that lists the performance measures used to evaluate the Planning Organization's successful development and implementation of the CEDS.

The Outline of the CEDS Report (according to 13CFR307)

Page 12: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

How can economic development professionals get involved?

From 13CFR305: “Strategy Committee: The Strategy Committee is the entity identified by the Planning Organization as responsible for developing, revising, or replacing the CEDS. The Strategy Committee must represent the main economic interests of the region, and must include Private Sector Representatives as a majority of its membership. In addition, the Planning Organization should ensure that the Strategy Committee also includes: • Public officials;• Community leaders;• Representatives of workforce development boards;• Representatives of institutions of higher education;• Minority and labor groups; and• Private individuals.”

Page 13: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

Vintage EDA

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Getting prosperous means focusing on creating jobs with higher wages and better working conditions, reducing poverty and increasing economic opportunities for all of the region’s citizens.

The New Economy Model: Getting Prosperous

The New Economy Model: Getting BetterGetting better means boosting the skills of the region’s workforce, ensuring a technologically advanced infrastructure, fast and responsive government, and ensuring a high quality of life that will be attractive to knowledge workers.

Alamo College, TX Technology Center Nash CC, NC Training Center

Page 15: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

Regions that meet the challenges of the New Economy focusing on innovation, learning, and constant adaptation… will be the ones that succeed and prosper.

Atlantic Cape CC, NJ, Aviation Technology Training Center

Page 16: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

“Regionalism is an unnatural act among non-consenting adults.” Al McGeehan, Mayor of Holland, Michigan

Collaborate. Leading Regional Innovation ClustersTHE COUNCIL ON COMPETITIVENESS 2010

In every successful case, there is a group of leaders who coalesce around the common recognition that the old, locally focused development strategies are not working and that regional collaboration offers the best chance for success.

The ability to act like a region frequently requires building temporary coalitions, but effective regional leadership requires an ongoing intermediary organization to keep regionalism alive.

Page 17: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

Effective regional leadership can overcome the structural disadvantages posed by program stovepipes, local economic jealousy and competing political jurisdictions.

The Seven Habits of Highly Effective Regional Leadership1. Be Proactive 2. Begin with the End in Mind3. Seek First to Understand, then to Be Understood4. Put First Things First 5. Think Win-Win, Be Inclusive6. Synergize7. Sharpen the Saw

(TAKE THE ED DIRECTOR TO LUNCH, OR COFFEE????)

Page 18: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

Knowledge economy assets

Collaborative institutions & organizations

Regional Mindset

Innovation and Entrepreneurship

Regional Growth

Strategic Planning for a Technology-Driven WorldCollaborative Economics, 2002

The CEDS can be the glue that binds the collaborative institutions with a regional mindset.

Page 19: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

ATLANTA REGIONAlabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee

401 West Peachtree Street, NWSuite 1820Atlanta, GA 30308-3510404-730-3002404-730-3025 fax

Philip Paradise, Regional [email protected]

DENVER REGIONColorado, Iowa, Kansas, Missouri, Montana, North Dakota, Nebraska, South Dakota, Utah, Wyoming 1244 Speer BoulevardSuite 670Denver, CO 80204-3591303-844-4715303-844-3968 fax

Robert Olson, Regional [email protected]

AUSTIN REGIONArkansas, Louisiana,New Mexico, Oklahoma, Texas327 Congress AvenueSuite 200Austin, TX 78701-4037512-381-8144512-381-8177 fax

Pedro R. Garza, Regional [email protected]

PHILADELPHIA REGIONConnecticut, Delaware, District of Columbia, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, Puerto Rico, Virgin Islands

Curtis Center, Suite 140 SouthIndependence Square West Philadelphia, PA 19106-3821215-597-4603 215-597-1063 faxWillie Taylor, Regional [email protected]

CHICAGO REGIONIllinois, Indiana, Michigan, Minnesota, Ohio, Wisconsin111 North Canal StreetSuite 855Chicago, IL 60606-7204312-353-7706312-353-8575 fax

Jeannette Tamayo Regional [email protected]

SEATTLE REGIONAlaska, Arizona, California, Hawaii, Idaho, Nevada,Oregon, Washington, American Samoa, Northern Mariana Islands, Guam, Federated States of Micronesia, Rep. of Marshall Islands, Rep. of Palau

Jackson Federal Building, Suite 1856915 Second Avenue Seattle, WA 8174-1001206-220-7660206-220-7669 fax

A. Leonard Smith, Regional [email protected]://www.eda.gov/

Page 20: Getting your workforce system involved in a local Comprehensive Economic Development Planning Process

"Well, in our country," said Alice, still panting a little, "you'd generally get to somewhere else — if you run very fast for a long time, as we've been doing.“

"A slow sort of country!" said the Queen. "Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!" [1]

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EMDC & C2EDS

EMDC & C2EDSApril 17, 2014

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Questions?

For questions after this presentation, please reach out to the

North East Regional Employment and Training AssociationP (908) 995-7718

E [email protected] will reach out to Mike and/or Paul to get your questions answered.