Mom LaunchPrepared:

January 7, 2015

#GarthLovesMom Overview Targeted media included: Mom Bloggers and

social influencers in the Mom blog space

#GarthLovesMom 74 National Bloggers Participated in the

GHOST TUNES/Garth Brooks Holiday Campaign

Bloggers were charged with sharing the new Ghost Tunes platform, promoting the #GarthLovesMom contest and highlighting Garth Brooks’ new single, “Mom,” on their sites

Program consisted of posting across their social channels 1 post 2 Pins 2 Tweets 1 Facebook post and 1 Instagram post (if applicable)

6.4MM uniques and 16.27MM page views 21.7MM number of impressions across the sites

and social channels Over 14MM impressions on Twitter

#GarthLovesMom with a reach of over 5MM (via Hashtracking)

“Mom” Coverage

GhostTunes YTD Recap Announcement Earned Media

Impressions GhostTunes 1.0 Launch 134,086,811+Montgomery Gentry Breast Cancer Awareness

120,000,000+

Halloween Sneak Peak 82,754,415+GhostTunes 1.5 Launch 220,819,911+“Mom” Launch 21,700,000+

Your FH Team looks forward to generating even more coverage in the future!