Gilbane Boston 2010 Byte Media Strategies (www.bytemedianews.com) Mobile App Development from the Trenches: How Developers Shape Content and Interactivity for Todays Devices Moderator: John Parsons, Byte Media Strategies Gilbane Boston 2010 Byte Media Strategies (www.bytemedianews.com) Interactivity What is it? ? How do we create it? Not just once Every time, every issue, every edition What are the actual, measurable results? Overall circulation (not just e-editions) Advertising and other revenue opportunities Other results... Gilbane Boston 2010 Byte Media Strategies (www.bytemedianews.com) Uncertainty Gilbane Boston 2010 Byte Media Strategies (www.bytemedianews.com) Geoff Shaw Vice President, Director of Digital Media The Sporting News Development Partner: Zinio Gilbane Boston 2010 Byte Media Strategies (www.bytemedianews.com) Jay Hartley Senior Vice President of Technology Taunton Press Development Partner: Adobe Systems Gilbane Boston 2010 Byte Media Strategies (www.bytemedianews.com) Jason Sawtelle Director of Premedia Sales Quad/Graphics Development Partner: YUDU Gilbane Boston 2010 Byte Media Strategies (www.bytemedianews.com) Jeff Gapp Channel Evangelist WoodWing USA Publishing Partner: Time Inc. Gilbane Boston 2010 Byte Media Strategies (www.bytemedianews.com) Paul Michelman Director of Product Development Harvard Business Review Group Development Partner: Zinio Gilbane Boston 2010 Byte Media Strategies (www.bytemedianews.com) Enhanced Books & Magazines Huzzah Boost customer engagement with rich media and interactive tools Nonlinear storytelling Evolve static products into living beings New avenues for social connectivity Connect print to web Or bring web into print Harrumph Innovation constrained by arcane circulation rules and publishing norms Products outpacing customer demand Unproven revenue models Uncertain retail terrain That darn technology keeps evolving But do it anyway Gilbane Boston 2010 Byte Media Strategies (www.bytemedianews.com) The Web Makes the Magazine Infinite Gilbane Boston 2010 Byte Media Strategies (www.bytemedianews.com) Questions / Discussion