“Hitlist  is  a  well-­‐designed,  simple  app  that  helps  you  complete  your  travel  bucket  list  on  your  own  financial  terms.”  

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@hitlist_app

Punta  Cana  $189  

Miami  $128  

San  Jose  $198  

Charleston,  SC  $134  

@hitlist_app 11  

PROBLAverage trip spend = $1180

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Inspiration

Planning

Booking

$44.2bn

Advertising targeting leisure

travelers

Booking (with <1%

conversion)

$313bn

TEAM

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Gillian Morris, CEO & co-founder Harvard grad, named one of the 35 travel professionals to watch in 2013 by PhoCusWright. First Entrepreneur in Residence at TechStars Boston. Transport, tourism, and energy industry consultant with work featured in CNN, The New York Times, Fox, Forbes, TechCrunch, and more. Executive Board, Harvard in Tech; Founder, Travel 2.0 Boston

Luka Kladaric , CTO & co-founder 12 years of web development experience building highly scalable back end infrastructure. 3 years at DeviantArt. Lead developer at SCHED. Featured speaker at PHPday, MobileCamp, CROWD, ZgPHP

Rahul Caprihan, Product Manager Formerly senior PM at Peixe Urbano, Brazil’s leading daily deals site which he helped scale to 15m users and numerous awards (winner Best International Startup Crunchies ‘11). Responsible for the roadmap of consumer-facing web and mobile apps and platform API. Also iOS developer.

Tomislav Filipcic, mobile lead Creator of a number of award winning and best selling apps under developer name ‘7sols’. Featured in ‘Designing Great iPhone Apps’ (O’Reilly Media). Also professional photographer with work acknowledged by the National Geographic Society, Lucie awards, etc.

Investors include:

Jeff Clarke, Chairman of Orbitz Worldwide John Owen, Founder of JetBlue

WHO IS A HITLIST USER?

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•  Launched November ‘13, >150,000 downloads, >6m desired trips listed

•  Users volunteer rich demographic and intent data through linking to social accounts and interactions in-app. Average Age: 29

•  92% iPhone user, 8% Android

•  Highly engaged: >50% open rate on email alerts

Featured in/on:

Jeleana Salai, Designer Lives: Shanghai

From: Serbia # of countries visited: 54

# of cities on her Hitlist: 167