1. 1. ENHANCING DIGITAL TRANSFORMATION IN MANUFACTURING SMES 22ND OF MAY BRUSSELS 2015 GIUSEPPE PADULA BASE PRO BASE PROIOR CASE STUDY
2. 2. 1. WHAT WE ACHIEVED 2. HOW WE DID IT 3. HOW I4MS HELPED 4. HOW WE WILL TAKE IT FORWARD
3. 3. FOR A TOTAL TURNOVER OF 19,5 MLN EUR/Y PRODUCES 0,75 MLN PAIR OF SHOES/Y I4MS 2015: ENHANCING DIGITAL TRANSFORMATION IN MANUFACTURING SMES 22ND OF MAY BRUSSELS P R O D U C T BASE PRO IS AN ITALIAN SME MANUFACTURER OF SAFETY SHOES Other 32% Cofra 26% U-Power 24% Diadora 12% BasePro 6%AND 58 EMPLOYEES WITH AN ITALIAN MARKET SHARE OF 6%
4. 4. I4MS 2015: ENHANCING DIGITAL TRANSFORMATION IN MANUFACTURING SMES 22ND OF MAY BRUSSELS BASE PRO SELECTED A SEGMENT OF WORKERS WITH FOOT DISEASES WHOSE PRODUCTION IS COSTLY AND TIME CONSUMING P R O D U C T THIS MARKET SEGMENT ACCOUNTS FOR 3-4% OF EU SALES FOR A TOTAL VALUE OF 15 MLN PAIR OF SHOES/Y WHO NEED SPECIALLY CUSTOMISED INSOLESP R O D U C T
5. 5. Other 29% Cofra 26% U-Power 24% Diadora 12% Base 6% new 3% I4MS 2015: ENHANCING DIGITAL TRANSFORMATION IN MANUFACTURING SMES 22ND OF MAY BRUSSELS DEVELOPMENT OF A NEW PRODUCT WITH HIGH CONTENT OF SERVICE FOR GAINING AN ADDITIONAL MARKET SHARE OF IN COLLABORATION WITH A DISTRIBUTED NETWORK OF QUALIFIED PARTNERS USING CLOUD BASED ICT PLATFORM P R O D U C T S E R V I C E 3% IN THE NEXT 3 YEARS WHAT WE ACHIEVED
6. 6. Other 29% Cofra 26% U-Power 24% Diadora 12% Base Pro 6% new 3% I4MS 2015: ENHANCING DIGITAL TRANSFORMATION IN MANUFACTURING SMES 22ND OF MAY BRUSSELS ESTIMATED TURNOVER GROWTH RESULTING OF THE PROJECT Y1=250 K Y3=750 K CREATION OF NEW/ENHANCED PRODUCTS AND SERVICES Y1= 1 Y3= 3 ESTIMATED CREATION OF DIRECT EMPLOYMENT Y1= 1 Y3= 2 NEW BUSINESS CONTACTS,PARTNERS AND CUSTOMERS Y1= 5 Y3= 20 REDUCTION IN TIME TO MARKET Y1= +20% Y3= +40% IMPROVED CUSTOMER LOYALTY Y1= 80% Y3= 95% EXPECTED ECONOMIC IMPACT
7. 7. I4MS 2015: ENHANCING DIGITAL TRANSFORMATION IN MANUFACTURING SMES 22ND OF MAY BRUSSELS Y3 Y1 0 1 2 3 0 250 500 750 1000 CREATIONOFDIRECTEMPLOYES TURNOVER GROWTH ( kEUR) 1% INCREMENTAL TURNOVER FROM NEW SERVICE Y1= 1,2% Y3=3,8% EXPECTED ECONOMIC IMPACT
8. 8. HOW WE DID IT I4MS 2015: ENHANCING DIGITAL TRANSFORMATION IN MANUFACTURING SMES 22ND OF MAY BRUSSELS 0 WORKERS SELECTION 9 10 11 DOWNLOAD CUSTOMISED INSOLE AND CAD FILE MANUFACTURING CUSTOMISED INSOLE 6 7 85 UPLOAD SHOES LAYOUT CAD FILE SHOE SELECTION GETTING CAD LAYOUT DELIVERY TO CUSTOMER 2 3 4 1 UPLOAD FOOT SCAN DOWNLOAD VALIDATION RESULT SCANNING FOOT PROFILE ORTHOPAEDIC VISIT SaaS Appcenter Cloud Platform
9. 9. I4MS 2015: ENHANCING DIGITAL TRANSFORMATION IN MANUFACTURING SMES 22ND OF MAY BRUSSELS HOW WE DID IT
10. 10. I4MS 2015: ENHANCING DIGITAL TRANSFORMATION IN MANUFACTURING SMES 22ND OF MAY BRUSSELS SaaS Appcenter Cloud Platform SPECIALISED, DEDICATED ONE-STOP-SHOP CLOUDSME SIMULATION PLATFORM IAAS CLOUD OR HPC PROVIDER CLOUD SIMULATION PLATFORM ONE-STOP-SHOP TECHNOLOGY AND SERVICE API EMBEDDING CLOUDBROKER PLATFORM WS-PGRADE/GUSE AMAZON CLOUD CLOUD SIGMA PRIVATE CLOUDS HPC SAAS SOFTWARE API INSOLE VALIDATION SERVICE 0 WORKERS SELECTION 2 3 4 1 UPLOAD FOOT SCAN DOWNLOAD VALIDATION RESULT SCANNING FOOT PROFILE ORTHOPAEDIC VISIT 9 10 11 DOWNLOAD CUSTOMISED INSOLE AND CAD FILE MANUFACTURING CUSTOMISED INSOLE 6 7 85 UPLOAD SHOES LAYOUT CAD FILE SHOE SELECTION GETTING CAD LAYOUT DELIVERY TO CUSTOMER HOW I4MS HELPED
11. 11. TEMPORARY NETWORKED SMES CLUSTER BUSINESS LAYER 8510 11 MATERIAL FLOW LAYER I4MS 2015: ENHANCING DIGITAL TRANSFORMATION IN MANUFACTURING SMES 22ND OF MAY BRUSSELS HOW I4MS HELPED 6 2 973 4 10 DATA FLOW LAYER 6 SPECIALISED, DEDICATED ONE-STOP-SHOP CLOUDSME SIMULATION PLATFORM IAAS CLOUD OR HPC PROVIDER CLOUD SIMULATION PLATFORM ONE-STOP-SHOP TECHNOLOGY AND SERVICE API EMBEDDING CLOUDBROKER PLATFORM WS-PGRADE/GUSE AMAZON CLOUD CLOUD SIGMA PRIVATE CLOUDS HPC SAAS SOFTWARE API INSOLE VALIDATION SERVICE DATA ENGINE LAYER
12. 12. HOW WE WILL TAKE IT FORWARD I4MS 2015: ENHANCING DIGITAL TRANSFORMATION IN MANUFACTURING SMES 22ND OF MAY BRUSSELS RESULTS GAINED FROM THE PROJECT WILL BE EXPLOITED BY: INDUSTRIALISING THE PRODUCT/SERVICE IN COLLABORATION WITH THE EXISTING PARTNERS SETTING UP AN INTERNAL TEAM TO BE FOCUSED ON DEVELOPING THE NEW MARKET MOVING THE PRODUCT/SERVICE TO OTHER MARKETS OUTSIDE OF ITALY MOVING THE PRODUCT/SERVICE TO OTHER MARKETS OUTSIDE OF SAFETY SHOES IMPROVING CUSTOMIZATION AND SERVICE LEVEL ADDING ADDITIONAL TESTS
13. 13. I4MS 2015: ENHANCING DIGITAL TRANSFORMATION IN MANUFACTURING SMES 22ND OF MAY BRUSSELS 0 DURING FREE TIME DELIVERY TO CUSTOMER 9 10 11 DOWNLOAD CUSTOMISED INSOLE AND CAD FILE MANUFACTURING CUSTOMISED INSOLE MOVING INTO THE MARKET OF LEISURE/SPORT/FASHION SHOES 6 7 85 UPLOAD SHOES LAYOUT CAD FILE SHOE SELECTION GETTING CAD LAYOUT NEW SME PARTNERS 2 3 4 1 UPLOAD THE EXISTING FILE QUERYING DATABASE SEARCHING THE WEB SERVICE Cloud Platform HOW WE WILL TAKE IT FORWARD
14. 14. I4MS 2015: ENHANCING DIGITAL TRANSFORMATION IN MANUFACTURING SMES 22ND OF MAY BRUSSELS IMPROVING CUSTOMIZATION AND SERVICE LEVEL ADDING ADDITIONAL TESTS 0 WORKERS SCREENING AND CHARACTERISATION (JOB, WORKING CONDITIONS, TASKS, TIME, ETC.) 2 INSTRUMENTAL ANALYSES: VIDEO & KINEMATICS GROUND REACTION FORCE 1 PLANTAR PRESSURE ORTHOPEDIC VISIT 3D SCANS, PLANTI & DORSI + MEDICAL IMAGING 3 4 UPLOAD MEASUREMENTS / DOWNLOAD RESULTS Cloud Services 5DIRECT TESTING,IN FACTORY HOW WE WILL TAKE IT FORWARD
15. 15. THANK YOU FOR YOUR ATTENTION GIUSEPPE PADULA giuseppe.padula@unirsm.sm