Give Hasting Page Creation

Today’s Agenda

Creating Your Page

Online Fundraising Tips

Lets Talk Strategy

Who is Razoo?Razoo is a crowdfunding website for causes.

Through revolutionary products and services that inspire and motivate generosity, we’re out to create a new generation of “everyday” philanthropists for whom generosity is part of an ongoing lifestyle.

Create Your Page

• Claim Your Nonprofit• Log-in to your user account• Use the Cause Set Up Box

Creating Your Page

Tell your story

Include suggested donation amounts

Upload videos and images with captions

Create a thank you video and message

Set up a matching grant

Integrate social media

Tell the story of how your nonprofit meets needs in your community.

Edit and update text in the “edit” tab or your page

Tell Your Story

• Highlight the value of a donor’s investment with suggested donation amounts Use Descriptors in the “Set your Goals” that tell a donor

what their money will be used for after the event

Edit Your Page

• Show your nonprofit at work with images and video• Use captions to further tell your story• Upload videos from YouTube or Vimeo• Select and Image to be your thumbnail

Images and Video

• Thank your donors twice as often as you ask them

• Upload a Thank You Video for a personal touch

• Include a message in your donor’s automatic receipt to create that warm fuzzy feeling of donor engagement

Thank Your Donors!

• Spread the word via Social media on the “share” tab

• Ask supports reach out their inner circle of social media friends to support you on the day

• Use QR Codes at live events

Share Your Page

• An email notification is sent to your user account email when a donation is made

• Click on the “Donations” tab to view donor information and download the report

• Donations are disbursed on the 10th of each month

Check Your Donations

• Display a dollar-for-dollar matching grant on your page The match does not need to be verified through Razoo The matching grant icon will appear on your page at midnight

of the start date and track the amount left of the grant as donations are made

Set Up a Matching Grant

Online Fundraising Tips

Create Goals. Create both internal and public goals you’d like to achieve for each campaign. This will help you measure success.

Build an Editorial Calendar. Map out your outreach activity to stay organized for consistent messaging.

Host a Live Event! Get your supports interested.

Prep Yourself

Use Images and VideoCampaigns with at least one image or video raise 2x more money than those without. So, use imagery that helps tell your story and speaks to your audience.

Don’t Be Afraid to Ask Start by asking your inner circle and expand

from there.

Be direct and ASK your supporters to take action.

Staff, Board of Directors,Key Influencers

Volunteers, Friends

Donors, Social Networks

Stay Connected Share and ask donors to share. One Facebook share is

worth around $18 in donations.

Make Conversation. Razoo campaigns with at least one comment raise 8.3x more money.

Think 50/50. Balance your “donate” posts with original content, information or conversation to bring meaning to your social media persona.

Empower motivated supporters. Razoo calls them “champions of a cause”, these motivated donors are able to fundraiser on your behalf- so ask them too!

THANK YOUR SUPPORTERS, THEN DO IT AGAIN!

Lets Talk Strategy

Communication Create a communication plan, draft templates Recruit others to amplify your message

Media Sponsors Business Partners

Use multiple channels Facebook/Twitter/Google+ E-mail, e-mail signatures, e-newsletters Word of mouth Flyers in a local business Video

Lets Talk Strategy

On the Giving Day• Send 3 main e-mails

Fundraising progress Reminder of goals and prize

incentives Reason to give again and

share to social network• Be on the ground

Invite people in – open house, happy hour

Go to where the people are with iPads and on mobile.

Lets Talk Strategy

Thank Your Donors• Thank in real-time

Use social media for shout outs Send follow-up e-mails

• Follow-up 2-5 days after the event Physical notes to top donors Make phone calls

• Long-term Provide ways for them to receive

updates Let them know the end results

Lets Talk Strategy

Try something new, experiment Have an internal competition Active Your Volunteer Base Get Your Board members involved

Fundraise with your personality Connect online and offline with the actual work you do

Be Creative!

Keeping it Real Online Fundraising does not replace traditional

fundraising, it expands impact and donor base.

It is not one size fits all: some strategies may work for your NPO, others not so much.

It is not an over-night success story: commit the time needed to your online campaign.

A monetary goal is not always the only goal: awareness, volunteerism, followers, likes, conversation, lessons learned- it all has value.

You will raise more money online than you think! SO COMMIT TO THE CHALLENGE!

Thank You!

We are excited to see you succeed, please contact Razoo with any questions:

support@razoo.com or 866-437-1952.