give me narratives

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GIVE ME NARRATIVES- UPLIFTING STORIES- LET-ME-LAND STORIES- STORIES IN THE BRANDSCAPE

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U.S apparel brand Zappos trains its staff to not just be costumer friendly, potential employees also receive a

seven-week training on how to make costumers happy and content. After the training the entrants can choose to come and work for Zappos or go home with a big amount

of money. This choice in and by itself already stimulates motivated and happier workers.

Zappos’ core values such as transparency and ‘wow service’ are available for everyone to read in the

company’s Culture Book.

1.ZAPPOS




http://www.zapposinsights.com/culture-book


Busch is one of the most famous and successful beer brands in the U.S. It decided to get real in 2014 and

launched ‘Heroes’: a campaign that spotlights real people who “work hard in their jobs and/or for their

community”.‘Heroes’ features the stories of eight men and women,

including a tugboat deckhand from Washington, a cattle rancher from Texas and a logger from Michigan and

ends up with the tagline “Here’s to Earning It”.Real stories, real people: sometimes advertising can be

so simple and therefore more Cool and effective.

2.BUSCH




http://scienceofthetime.com/2014/01/18/busch-heroes-the-blue-collar-consumer-celebration/


Dave de Witt builds skateboarding ramps in South Africa. He also designs wooden frame sunglasses, hand made and recycled from old skateboards. The characteristics

of the skateboards are still visible in the sunglasses.According to the maker sk8shades “are made from used skateboards that have rolled in pools, ridden inner cities and bombed down daunting hills. All the stories, travels and memories are etched into the wood and that’s what

makes them super special”.We could not agree more.

3.SK8 SHADES




http://vimeo.com/52797132


Sarah and Paige, both born with a disability, met online. Their moms made the initial contact at a peer website

and the girls have been best friends ever since. The girls lived thousands of miles apart, but stayed in

touch via Skype. Yet when Paige and Sarah submitted their story to the Skype Stay Together campaign, the

company decided to go one step further: the girls could meet each other in person.

Speaking of tender stories, this advertising campaign definitely touches the heart.

4.PEERS MEET

THROUGH SKYPE




http://skypestaytogether.com/


Street Code is a project (watch the video) conceived by Marcos Rodrigues and Danilo Dualiby, two young

advertising practitioners from São Paulo. The two aim at unveiling the stories that lay buried underneath many

famous street names in their city São Paulo. Rodrigues and Danilo thus hack deep into the stories of the people

that have shaped the city.Unlike places like Berlin, Amsterdam, Rio and Lisbon,

where street signs may contain at best a brief history this goes much deeper, thanks to the QR codes that transport

people to a fuller and much more engaging story.This example proves that Give me Narratives can be a

powerful means to help humanise and add an extra layer to a city, or brand for that matter.

5.STREET CODE

SÃOPAULO




http://scienceofthetime.com/2013/07/22/street-code-sao-paulo/


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