1. Give Your Healthcare Marketing A Shot In The ArmIllinois Continuity of Care

2. Healthcare Marketing is UNIQUE
relatively new, some resistance to change
no real way to measure return on investment
legal barriers
need is unpredictable
most decisions not made by end users
price most often not a factor
product information difficult to convey
provider differences may be unclear
3. We Can Build Brand Awareness
Brand name
Trademark or Logo
The beliefs and expectations that consumers hold about the products or services sold under a trademark
4. 5. 6. 7. 8. 9. We Can Attract and Retain Patients, Develop Referral Partners
Work within HIPPA restrictions
Determine common lifestyle choices, purchases and interests
10. 11. 12. 13. We Can Position Ourselves As An Information Resource
Become the expert, improve your reputation and increase prestige
14. 15. 16. 17. We Can Distinguish Ourselves From Our Competitors
Explore and define your special features, your personality, your BRAND
18. 19. 20. We Can Attract and Retain Quality Staff
Create ownership of your brand throughout organization
21. 22. 23. We Can Influence End User Decisions
Present a meaningful, attractive package that speaks to your readers need about your brand
24. 25. 26. We Can Market Because Our Competitors Are
Over 133 hospitals and healthcare facilities in the Chicagoland area
THOUSANDS of choices
27. 28. What We Can Do
build awareness, build the brand
attract patients, develop referrals
be an information resource
distinguish ourselves from the competition
attract and retain quality staff
influence user end decisions
keep up with our competition
29. Thank You For Your Time!