healthcare shot in the arm - three healthy medical marketing trends for 2016
TRANSCRIPT
Healthcare Shot in the Arm
Three Healthy Medical Marketing Trends for 2016
2015 is about to end and now it is time to prepare the marketing strategies for the next year. Developing a successful marketing plan can be a long and delicate process.
The way consumers buy is changing every day and medical practices are not exempt from this process.
In order to ensure a competitive place in the healthcare market, it is important to be aware of the main marketing trends for Healthcare in 2016 and design your marketing strategy accordingly.
Globally, 2016 will be almost entirely about the digital world.
Topics like social media, mobile marketing, videos, and SEO will become more important in the medical industry.
"It is vital for individuals across the world to establish an online presence and to begin building their personal brand. The online world is opening new horizons, and we are becoming less restricted to our specific location here on earth."
Catherine Erikson, CMO, HealthCare Marketing Group
As medical marketing stands right now, vital mHealth trends are immerge to point to the 2016 path including:
41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility. (source: Demi & Cooper Advertising and DC Interactive Group)
As medical marketing stands right now, vital mHealth trends are immerge to point to the 2016 path including:
Parents are more likely to seek medical answers online, 22% use Facebook and 20% use YouTube. (source: Mashable)
As medical marketing stands right now, vital mHealth trends are immerge to point to the 2016 path including:
Of non-parents, 14% use Facebook and 12% use YouTube to search for health care related topics. (source: Mashable)
As medical marketing stands right now, vital mHealth trends are immerge to point to the 2016 path including:
60% of social media users are the most likely to trust social media posts and activity by doctors over any other group. (source: Infographics Archive)
As medical marketing stands right now, vital mHealth trends are immerge to point to the 2016 path including:
52% of patients use health information sites for research. (Source: Google)
As medical marketing stands right now, vital mHealth trends are immerge to point to the 2016 path including:
81% of people click on a sponsored link when looking for health information. (Source: Geocentric)
It is well known that most of the people make medical decisions on the web before booking an appointment with a doctor, so healthcare providers need is to deploy strong social media, location based marketing, and SEO (search engine optimization) strategies in their marketing plan.
Here are the five Healthy Medical Marketing Trends for 2016 that will help doctors and hospitals take advantage of the most important digital tools:
1. Mobile Marketing: Available on Patient Schedule
Recent studies indicate that 80% of the local information searches are done from mobile devices, compared with the past year, so it is very important to implement mobile marketing to increase your brand awareness.
1. Mobile Marketing: Available on Patient Schedule
A mobile responsive website, per the newest Google mandate to give priority to mobile optimized sites, will list in search engines easier and give potential patients a better to opportunity to find qualified medical practices.
1. Mobile Marketing: Available on Patient Schedule
Patients and their caregivers are now looking for relevant information that aids in decision making when it comes to consulting a doctor, finding a hospital, or seeking a healthcare professional.
2. Reputation Management –Connecting Patients
As more than 40% of people affirm that information found in social media impacts the way they deal with their health, it is essential to build a reputation management.
2. Reputation Management –Connecting Patients
By creating content that educates and engages an audience, healthcare providers and doctors help answer questions for patients while establishing trust and expertise.
2. Reputation Management –Connecting Patients
Combining online reviews with strong content gives the medical practice a head start to making new patients comfortable with the practice before they even step in the door.
3. Social Media Roar –Best Foot Forward
Social media has quickly grown and establishing active accounts in networks such as LinkedIn®, Facebook®, YouTube®, and Twitter® is fundamental in medical practice marketing.
3. Social Media Roar –Best Foot Forward
When doctors talking about health, they have the ability to create reliable information and entice new patients into their practice. How doctors and healthcare providers take advantage of social media in the future will determine the results.
3. Social Media Roar –Best Foot Forward
Through videos, doctors can provide a vast array of content from get to know you greetings to testimonials of success stories to professional medical advice to attract the interest of potential patients and increase ongoing engagement.
"In order to adapt and survive in a media-centric society, it is necessary that people take advantage of all the resources that are now available thanks to online social networks."
Matthew McHolland, Media Psychologist, HealthCare Marketing Group
These tools play a key role to encourage patients to share their experience with a healthcare professional and interact with potential patients.
Contact HealthCare Marketing Group to discuss your options or download our complimentary MEDICAL MARKETING GUIDE to get you on the fast track to success.
P: 800-258-0702W: http://healthcaremarketinggroup.com