#givingtuesday email templates for nonprofits

#GivingTuesday Email Templates for Nonprofits

Donor Templates

Introduce Donors to the Campaign

Subject line – Go for something engaging and eye-‐catching and watch your open rates soar. Not “Please donate” but “Why can’t more playgrounds look like this?” (from playground nonprofit KaBOOM!), or “Will all the beautiful women please stand up?” (from charitywater).

Dear ____,

I woke up really excited this morning. While I’m always passionate about the work I do here at NAME OF NONPROFIT, there's something else that's got me pumped.

On December 1, thousands of area residents are going to show their support for their favorite nonprofit during #GivingTuesday. On that day, every donation and donor we get will go further to help us claim our share thousands of dollars in prize money.

(Insert a great photo of your work. Interesting action shots where you can see people’s faces create more engagement. ) or (Insert powerful first person account of someone whose life your work touched).

What really has me excited is that this is going to be a big event, and everyone will be talking about who they’re supporting. Think “American Idol” and we're in the try-‐outs but need your support to make it to the top.

We need you to help us with these three things: 1. Mark December 1 on your calendar and add this link. [LINK to your Nonprofit page] 2. Follow us on Facebook and Twitter (link to your sites and #hashtag) and help build the buzz. 3. Spread the word! Forward this email to your family and friends along with a personal note as to why you

believe in our work, and why they should give on December 1.

Help spread the excitement. Tell your friends and family why you think they should help us with their donation. Please be our champion, and help us see it to the top! We can’t wait to celebrate the difference your generosity will make on December 1.

Sincerely,

(Your name) Short Email to Donor Base

On December 1, our community will come together for #GivingTuesday, and we need YOU to join us. It’s 24 hours of unprecedented nonprofit giving—and it’s your chance make a real difference, right here in our community.

If you love [Mission aka “rescuing animals”], then you love NAME OF NONPROFIT. And by showing your love through #GivingTuesday, you help sustain this amazing organization, which gives so much to our community.

Join me in supporting our community on December 1, by donating online [LINK to nonprofit page].


Community Email

On December 1, our community will come together for #GivingTuesday, and we need YOU to join us. It’s 24 hours of unprecedented nonprofit giving—and it’s your chance make a real difference, right here in our community.

If you love LIST OF UNIQUE THINGS YOUR NONPROFITS DO, then you love our local nonprofits. And by showing your love through #GivingTuesday, you help sustain the organizations that give so much to our community.

Join me in supporting our community on #GivingTuesday by donating online. [LINK] Email Signature

A great way to promote the event is to use your e-‐mail signature. You can add the #GivingTuesday logo with a hyperlink to the landing page or you could add text like the samples below: Sample 1: Can we count on your support for the #GivingTuesday on December 1? Plan on rallying your friends and supporting your favorite charity. Start now by adding a reminder to your calendar at [LINK]. Sample 2: We are so excited that our organization will be part of #GivingTuesday on December 1. Learn more by going to [LINK]. Example: Name Position Title Organization Name Contact Information Logo We are so excited that our organization will be part of #GivingTuesday on December 1. Learn more by going to [LINK].


Business Outreach Template

What if you could shape our community’s future in a single day?

On December 1, organizations, communities, and individuals all over the country will come together for 24 hours of online giving in a single day event to promote generosity and give back to organizations that support causes we care about. Please help us create a wave of generosity by getting your business involved in supporting this amazing event. Why support #GivingTuesday? Start by thinking about all the good things nonprofits make possible each and every day:

Ø Safe space Ø Advocacy programs Ø Community Growth Ø Support networks

AND much, much more. Think about how consumers are aligning purchasing with causes. According to the 2015 Cone Communications/Ebiquity Global CSR Study:

Ø 90% of consumers would switch brands to one associated with a cause. Ø 63% of consumers have bought a product associated with a cause in the past 12 months.

Join #GivingTuesday by partnering with a local nonprofit organization. Then, rally community support by offering the nonprofit a matching or challenge grant to help them raise more funds. Consider offering in-‐kind services to help your favorite nonprofits to better promote themselves during #GivingTuesday. What’s in it for your business?

Ø Increased sales Ø New customer attraction Ø Top-‐of-‐mind awareness in the market Ø Increased employee morale and retention Ø Differentiation from competitors Ø Enhanced image and credibility Ø Offers branding opportunity Ø An opportunity to give back to your community.

#givingtuesday email templates for nonprofits

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