glassdoor employer branding summit presentation: jennifer tharp
DESCRIPTION
Did you miss our first ever Glassdoor Employer Branding Summit? Don't worry about it! We have a full recap of all of the presentations right here. Check out Jennifer Tharp's presentation from the big day.TRANSCRIPT
![Page 1: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/1.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Content is King, Distribution is Queen: Content Marketing for Recruitment
#GDSummit
Jennifer TharpTalent Acquisition & Technology
@jterryrecruit
![Page 2: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/2.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How do we run our kingdom?
#GDSummit
![Page 3: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/3.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
![Page 4: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/4.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Content
#GDSummit
![Page 5: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/5.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Audience
#GDSummit
![Page 6: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/6.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Context
![Page 7: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/7.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Content
Context Audience
#GDSummit
![Page 8: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/8.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Who is our audience? Where are they engaging?
#GDSummit
![Page 9: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/9.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Is your content reaching your audience?
9
Website Glassdoor Facebook LinkedIn Twitter -
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Unique Website Visits and Social Engagement
![Page 10: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/10.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Distribution: Her Majesty
#GDSummit
![Page 11: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/11.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
![Page 12: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/12.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
![Page 13: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/13.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Tie Content to Relevancy
#GDSummit
![Page 14: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/14.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Leverage Partner Sites
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Added Benefit
#GDSummit
![Page 16: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/16.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Now What?
#GDSummit
Take Action
Tie content to relevancy
Leverage partner sites
Automate
Resist the temptation to distribute everywhere!
Evaluate
Who is your audience?
Where are they engaging?
Is your content reaching your audience?
Where should you distribute your content?
![Page 17: Glassdoor Employer Branding Summit Presentation: Jennifer Tharp](https://reader035.vdocuments.net/reader035/viewer/2022062511/54c5ed634a79592f028b45f4/html5/thumbnails/17.jpg)
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Jennifer TharpTalent Acquisition & Technology Director
@jterryrecruit
connect with me
JennTerryTharp