glide fm media pack q4 2011
TRANSCRIPT
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• Why radio?
• Overview of glide fm
• Word of mouth on steroids
• Advertising options
• Call me!
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Immediate lifestyle media intrusive WEBSITES
targeted captive audience imaginative LOCAL
promotions EVENTS DIRECT invasive higher
audience share than TV intelligent word of mouth
T H E A T R E O F T H E M I N D
P O D C A S T S c a p t i v e c a r a u d i e n c e
Radio is…
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Oxfordshire’s newest radio station, targeting aspirational 20 to 30 year olds on the cusp of the next stage of their life. The station has a female bias, and is perfect for reaching young professionals with an established career and money to spend on desirable brands, be it fashion, homeware & lifestyle, property, technology, cars or socialising. This isn’t about the first of anything – it’s about moving on and getting what they really want in life. Glide is a station that connects emotionally with this target audience, meaning they trust us and our clients. A local station to Oxfordshire, reporting local news and events for local people. Live on-air and extremely active on-line there really is no escape from Glide.
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glide listeners love…
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•Oxfordshire’s newest radio Station – launched in August 2010 •Target: 15 to 29 year old females • Total reach: 18,000* • Average hours: 7.2 per person* • Nominated Arqiva Commercial Radio Station of the year 2007 • Winner Radio Academy Nations & Regions South Award 2008
Source: Rajar Ipsos MORI/RSMB Q4 2011 15+
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18 18
9
10
3
11
2
1
2
0
13
5
0
2
4
6
8
10
12
14
16
18
20
Individuals10+
All Adults 15+ Men 15+ Women 15+ Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+ ABC1 C2DE
Glide FM 107.9 - Q4/2011 - ('000s) Population: 490,000 Adults 15+ / 490,000 Individuals 10+
Reach: 18,000 (4%) Adults 15+ / 18,000 (4%) Individuals 10+ Average Hours: 7.2
Average Listener Age = 35.6 (Source: Rajar/Ipsos MORI/RSMB - Q4/2011)
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85 85
45
39
17
29
15 14
6 4
55
29
0
10
20
30
40
50
60
70
80
90
Individuals10+
All Adults 15+ Men 15+ Women 15+ Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+ ABC1 C2DE
Jack FM Oxfordshire - Q4/2011 - ('000s) Population: 501,000 Adults 15+ / 501,000 Individuals 10+
Reach: 85,000 (17%) Adults 15+ / 85,000 (17%) Individuals 10+ Average Hours: 5.2
Average Listener Age = 37.2 (Source: Rajar/Ipsos MORI/RSMB - Q4/2011)
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Weekdays 00:00 – 07:00 Non stop glide Weekdays 07:00 – 10:00 Glide’s Morning Glory with Sophie Weekdays 10:00 – 15:00 Non stop glide Weekdays 15:00 – 18:00 Joe O’Neill on The Glide Home Weekdays 18:00 – 23:00 Non stop glide 7 days a week 23:00 – 24:00 Glide: Chilled Weekends: 0:00 – 23:00 Non stop glide
The schedule
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What you say
How you say it
How many times you say it over a
defined period
=
A SUCCESSFUL CAMPAIGN
How we make your campaign work!
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How do I do it?
Radio is creative and engaging so decide with your Account Manager how best to represent your brand on glide fm. Strategic airtime scheduling : Work with me to plan airtime that communicates with your target audience using airtime spots from 10 to 60 seconds Sponsorship & promotion: Brand your business with long-term sponsorship, or create immediate awareness with hard hitting creative promotions. At glide fm there are no limits to our creativity! Creative: Create an audible representation of your business for air on glide fm. Our amazing creative team will help you turn your brand into an inviting commercial proposal for our listeners
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So, now you know all about us
lets talk about you…
You never know, you might like it!
Name title
glide fm & JACKfm
Tel:
e-mail: