global brand standards - the crosby group · 2018-11-01 · < 7 > crosby brand architecture...
TRANSCRIPT
GLOBAL BRANDSTANDARDS
1 >9992410-012215
< 2 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Introduction
Identity Standards 4. What we do 5. Distributor Value Proposition 6. End User Value Proposition Graphic Standards 7. Brand Architecture 9. Logo usage and color 58. Typography
Application Standards 60. Brand Application 61. Advertisements 62. Sell Sheets and Brochures 63. Catalogs 64. Video 65. Digital and Website 66. Merchandise
Public Relations 67. Merchandise
Table of Contents Introduction
TABLE OF CONTENTS
< 3 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Table of Contents Introduction
INTRODUCTIONOur company is represented to the public through
the way the logo is displayed in marketing and public
material, making the standardization of its usage an
important part of the value of the company. The correct
usage of our logos and brands projects leadership,
stability, innovation and strength. Many of these attributes
are at the core of our organization.
These identity standards provide general rules for
the proper application and representation of the
various Crosby brands to help execute marketing
strategies more effectively. A consistent application
of the brand standards is critical in order to protect our
brand and build recognition for our organization and its
products.
Use these standards as you conduct your daily business
and help Crosby project a consistent image of our
company.
Contact: Crosby Marketing Communications at [email protected]
< 4 >
Table of Contents Introduction What We Do Distributor Value End User Value
Introduction Identity Standards Graphic Standards Application Standards Public Relations
WHAT WE DOWe are the lifting and rigging specialist.
Our mission is to create a strong value proposition by
manufacturing lifting, rigging and securement offerings
for a variety of industries.
We create value by providing world class training,
innovative solutions, and uncompromising quality for
customers.
We realize our mission by operational excellence, driving
industry stewardship, and always maintaining a focus on
quality.
< 5 >
Table of Contents Introduction What We Do Distributor Value End User Value
Introduction Identity Standards Graphic Standards Application Standards Public Relations
CROSBY TARGET
• Established value added fabricators that sell
lifting and material handling equipment.
• Companies that help to build and promote the
Crosby brand.
CROSBY OFFERING
Crosby offers exceptional products with the broadest
offerings available on the market, plus application
engineering when required, training and superb
customer support:
• Technical expertise
• Expert customer service representatives
• Delivery commitments
• Training programs
• Value added services
• Product innovations
CROSBY BENEFIT
Crosby is the supplier that can grow your lifting and
material handling equipment business and take care
of your customers.
REASONS TO BELIEVE IN CROSBY
• Global company focused on lifting and material
handling equipment
• Decades of experience and expertise in caring
for customers and developing innovative
solutions
• Trained experts with training support globally
• Designer and manufacturer of lifting and material
handling equipment of the highest quality
standards to the strictest codes in existence.
• A family of brands offering the broadest range
of lifting and material handling equipment
including equipment manufactured for specific
industries and designed for individual customer
requirements
CROSBY VALUE PROPOSITION
Crosby designs, manufactures and delivers globally
lifting and material handling equipment to support
your business and its growth. Plus a wide array of
value added services including delivery programs,
training, new products and a focused sales force
dedicated to lifting and material handling equipment.
CROSBY DISTRIBUTOR VALUE PROPOSITIONCrosby has an exceptional reputation in the lifting
and material handling industries with well informed
end users. It’s critically important to keep this value
proposition in mind when communicating with our
distributors.
< 6 >
Table of Contents Introduction What We Do Distributor Value End User Value
Introduction Identity Standards Graphic Standards Application Standards Public Relations
CROSBY TARGET
Buyers of lifting and material handling equipment
that understand the quality and price relationship
to value.
CROSBY OFFERING
Crosby is the lifting and material handling equipment
leader offering innovative products for routine lifting
and material handling scenarios as well as customer
specific engineered products to meet specific
requirements.
CROSBY BENEFIT
Crosby offers unequaled experience with
exceptional quality validating the customers
requirement for the best value possibility.
CROSBY REASONS TO BELIEVE
• Global company focused on lifting and material
handling equipment
• Decades of experience and expertise in caring
for customers and developing innovative lifting
and material handling equipment solutions
• Trained experts with training support globally.
• World leading manufactures of lifting and rigging
material handling equipment of the highest
quality standards to meet the strictest codes in
existence.
• A family of brands offering the broadest range
of lifting and material handling equipment
including equipment manufactured for specific
industries and designed for individual customers
requirements
CROSBY VALUE PROPOSITION
For buyers of lifting and material handling equipment
Crosby offers the most complete product offering
including sizes, working requirements and
applications. Crosby’s reputation is untarnished
for quality and safety with over a century of
experience. Crosby is the industry leader in product
development as well as education and support.
Additional value added services include project
consultation and a wide array of customer specific
engineered products.
CROSBY END USER VALUE PROPOSITIONCrosby is the leader in lifting and material handling
equipment. We take our leadership seriously by
driving the industry with new product innovations and
applications. Our products represent the best of the
industry in quality, dependability and workmanship.
Crosby employees serve globally on industry regulatory
boards helping to shape the safety standards of the
industry.
< 7 >
CROSBY BRAND ARCHITECTUREThe Corporate Legal Entity, The Crosby Group LLC, is
the over arching company that owns the various global
companies, brands and products. The formal company
name is referred to as The Crosby Group for internal
and non-legal external documents. The Parent Brand
is used for marketing products and services to different
global regions. Product Group Brands represent unique
products within the total Crosby product mix. Many
products within the Crosby family offer uniquely branded
products that reference the specialized applications they
are used for the lifting and rigging industry.
Note on Company Name
All internal and external references to the company name
should be Crosby. We should no longer refer to ourselves
as “The Crosby Group” in literature.
The use of “The Crosby Group LLC” is reserved for legal
documents only.
Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Product Group Brands
Company Organizational Hierarchy
The Crosby Group LLCLegal Entity
Formal Company Name
Parent Brands
National®
< 8 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY BRAND ARCHITECTURE continued
®
Value Added Brands
Company Organizational Hierarchy
the Crosby Group LLCLegal Entity
Formal Company Name
Parent Brands
ColdTUFF®
< 9 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
CROSBY LOGO COLOR USAGE
Red
Black
Area of Dominate Influence = width of “C”
< 10 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY LOGO USAGECorrect color usage of the logo is essential to the
protection of the Brand and Added Value logos. Care
should be given that logos are used properly with the
correct color combinations as shown here.
4 Color Process2 Color PMS
Gray Scale
Black
Black Outline
Reversed to White
< 11 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Encroaching type too close to logo
May be used with review from Marketing
Do Not Use:Altered Color
Do Not Use:Without Clear Space
Do Not Use:Logo on angle
Do Not Use:Legibility
Do Not Use:Altered Color
Do Not Use:Sideways
Do Not Use:Altered Color
Do Not Use:Altered Font
Do Not Use:Reproportioned
Crosby®
CROSBY LOGO USAGE continued
< 12 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Orange PMS - Pantone 158C
CMYK - C=0 M=70 Y=100 K=0
RGB - R=243 G=113 B=33
HEX# - FF4D00
Blue PMS - Pantone 7686C
CMYK - C=100 M=70 Y=0 K=20
RGB - R=0 G=74 B=143
HEX# - 004B90
Orange
Blue
Area of Dominate Influence = width of “M”
MCKISSICK LOGO COLOR USAGE
< 13 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY MCKISSICK LOGO USAGECorrect color usage of the logo is essential to the protection
of the Brand and Added Value logos. Care should be
given that logos are used properly with the correct color
combinations as shown here.
4 Color Process2 Color PMS
Gray Scale
Black Outline
< 14 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
Black
Red
Area of Dominate Influence = width of “Your”
TOTAL BLOCK COLOR USAGE
< 15 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
TOTAL BLOCK LOGO USAGECorrect color usage of the logo is essential to the protection
of the Brand and Added Value logos. Care should be
given that logos are used properly with the correct color
combinations as shown here.4 Color Process2 Color PMS
Black
< 16 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Orange PMS - Pantone 158C
CMYK - C=0 M=70 Y=100 K=0
RGB - R=243 G=113 B=33
HEX# - FF4D00
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Blue PMS - Pantone 7686C
CMYK - C=100 M=70 Y=0 K=20
RGB - R=0 G=74 B=143
HEX# - 004B90
Black Black - K=100%
McKISSICK (SCOTTY McBLOCK) SPECIALTY ALTERNATE LOGO COLOR USAGEThis alternate logo use in special cases for the McKissick Block
product line. Contact Marketing for permission and instructions on
proper usage of the mark.
Orange
Blue
Black
Red
Area of Dominate Influence =
width of 5/16"
< 17 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
McKISSICK (SCOTTY McBLOCK) SPECIALTY ALTERNATE LOGO USAGECorrect color usage of the logo is essential to the protection
of the Brand and Added Value logos. Care should be
given that logos are used properly with the correct color
combinations as shown here.
4 Color Process4 Color PMS
Gray Scale
< 18 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Red
Area of Dominate Influence = width of “L”
CROSBY LEBUS LOGO COLOR USAGE
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
< 19 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY LEBUS LOGO USAGECorrect color usage of the logo is essential to the
protection of the Brand and Added Value logos. Care
should be given that logos are used properly with the
correct color combinations as shown here.
4 Color Process2 Color PMS
Black
< 20 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Red
Area of Dominate Influence = width of “N”
CROSBY NATIONAL LOGO COLOR USAGE
National®
National®
< 21 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
National®
National®
National®
National®
CROSBY NATIONAL LOGO USAGECorrect color usage of the logo is essential to the
protection of the Brand and Added Value logos. Care
should be given that logos are used properly with the
correct color combinations as shown here.
4 Color Process1 Color PMS
Gray Scale
Black
Reversed to White
< 22 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red
Outline Black
Black Bevel
Area of Dominate Influence = width of “C”
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
CROSBY CLAMP-CO LOGO COLOR USAGE
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
< 23 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY CLAMP-CO LOGO USAGECorrect color usage of the logo is essential to the protection
of the Brand and Added Value logos. Care should be
given that logos are used properly with the correct color
combinations as shown here.
Gray Scale
Black
4 Color Bevel
4 Color Process2 Color PMS
< 24 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red
Black
Area of Dominate Influence = width of “C”
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Orange PMS - Pantone 715C
CMYK - C=0 M=60 Y=100 K=0
RGB - R=250 G=141 B=41
HEX# - FF6600
Orange
Blue PMS - Pantone 287C
CMYK - C=100 M=90 Y=0 K=10
RGB - R=0 G=47 B=135
HEX# - 003798
Blue
Black Black - K=100%
CROSBY iP LOGO COLOR USAGE
< 25 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY iP LOGO USAGECorrect color usage of the logo is essential to the
protection of the Brand and Added Value logos. Care
should be given that logos are used properly with the
correct color combinations as shown here.
4 Color Process4 Color PMS
Gray Scale
Black
Reversed White
< 26 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red
Black
Area of Dominate Influence = width of “C”
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
CROSBY KUPLEX LOGO COLOR USAGE
< 27 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY KUPLEX LOGO USAGECorrect color usage of the logo is essential to the
protection of the Brand and Added Value logos. Care
should be given that logos are used properly with the
correct color combinations as shown here.
4 Color Process2 Color PMS
Black
Gray Scale
< 28 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red
Blue
Black
Area of Dominate Influence = width of “C”
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
Blue PMS - Pantone 7686C
CMYK - C=100 M=70 Y=0 K=20
RGB - R=0 G=75 B=144
HEX# - 004B90
CROSBY TRAWLEX LOGO COLOR USAGE
< 29 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY TRAWLEX LOGO USAGECorrect color usage of the logo is essential to the
protection of the Brand and Added Value logos. Care
should be given that logos are used properly with the
correct color combinations as shown here.
4 Color Process3 Color PMS
Gray Scale
Black
< 30 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Blue
Area of Dominate Influence = width of “A”
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Blue PMS - Pantone 281C
CMYK - C=100 M=90 Y=31 K=35
RGB - R=24 G=41 B=87
HEX# - 182957
Gray PMS - Cool Gray 7 C
CMYK - C=43 M=35 Y=34 K=1
RGB - R=152 G=152 B=154
HEX# - 98A29A
Gray
CROSBY VITALIFE LOGO COLOR USAGE Vitalife® is the property of American Oil
< 31 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY VITALIFE LOGO USAGECorrect color usage of the logo is essential to the
protection of the Brand and Added Value logos. Care
should be given that logos are used properly with the
correct color combinations as shown here.
4 Color Process2 Color PMS
Gray Scale
Black
< 32 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
Red
Black®
®
Area of Dominate Influence = width of “F”
FATIGUE RATED VALUE ADDED LOGO COLOR USAGE
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
< 33 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
®
®
®
®
CROSBY FATIGUE RATED VALUE ADDED LOGO USAGECorrect color usage of the logo is essential to the protection of the
Brand and Added Value logos. Care should be given that logos are
used properly with the correct color combinations as shown here.
4 Color Process2 Color PMS
Gray Scale
Black Outline
Black
< 34 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
Red
Black
Area of Dominate Influence = width of “M”
CROSBY MAXTOUGH VALUE ADDED LOGO COLOR USAGE
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
< 35 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY MAXTOUGH VALUE ADDED LOGO USAGECorrect color usage of the logo is essential to the protection of
the Brand and Added Value logos. Care should be given that
logos are used properly with the correct color combinations
as shown here.
Gray Scale
Black
4 Color Process2 Color PMS
< 36 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
CROSBY VERIFICATIONS PRO VALUE ADDED LOGO COLOR USAGE
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Red
Black
Area of Dominate Influence = width of “C”
< 37 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY VERIFICATIONS PRO VALUE ADDED LOGO USAGECorrect color usage of the logo is essential to the
protection of the Brand and Added Value logos. Care
should be given that logos are used properly with the
correct color combinations as shown here.Gray Scale
Black
4 Color Process2 Color PMS
< 38 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Orange PMS - Pantone 715C
CMYK - C=0 M=60 Y=100 K=0
RGB - R=245 G=130 B=32
HEX# - 98A29A
Black Black - K=100%
Orange
Black
Area of Dominate Influence = width of “L”
CROSBY LOAD RATED VALUE ADDED LOGO COLOR USAGE
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
< 39 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY LOAD RATED VALUE ADDED LOGO USAGECorrect color usage of the logo is essential to the protection of
the Brand and Added Value logos. Care should be given that
logos are used properly with the correct color combinations as
shown here.
4 Color Process 2 Color PMS
Gray Scale
Black
Reverse Type
< 40 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
Red
Black
Area of Dominate
Influence = width of “Q”
CROSBY QUIC-CHECK VALUE ADDED LOGO COLOR USAGE
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
< 41 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY QUIC-CHECK VALUE ADDED LOGO USAGECorrect color usage of the logo is essential to the protection of the
Brand and Added Value logos. Care should be given that logos are
used properly with the correct color combinations as shown here.
Black
Reversed Type
4 Color Process2 Color PMS
< 42 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
Red
Black
Area of Dominate Influence = width of “Q”
CROSBY QUENCHED & TEMPERED VALUE ADDED LOGO COLOR USAGE
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
< 43 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Gray Scale
Black
4 Color Process2 Color PMS
CROSBY QUENCHED & TEMPERED VALUE ADDED LOGO USAGECorrect color usage of the logo is essential to the
protection of the Brand and Added Value logos. Care
should be given that logos are used properly with the
correct color combinations as shown here.
< 44 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
Red
Black
Area of Dominate
Influence = width of “T”
CROSBY TYPE APPROVED VALUE ADDED LOGO COLOR USAGE
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
< 45 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Gray Scale
Black
4 Color Process2 Color PMS
CROSBY TYPE APPROVED VALUE ADDED LOGO USAGECorrect color usage of the logo is essential to the
protection of the Brand and Added Value logos. Care
should be given that logos are used properly with the
correct color combinations as shown here.
< 46 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
Black Black - K=15%
Yellow PMS - Pantone 122C
CMYK - C=2 M=20 Y=93 K=0
RGB - R=250 G=201 B=42
HEX# - FAC92A
Red
Yellow
Black
Gray
Area of Dominate Influence =
width of “Center Circle”
CROSBY RFID VALUE ADDED LOGO COLOR USAGE
< 47 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
4 Color Process4 Color PMS
Gray Scale
CROSBY RFID VALUE ADDED LOGO USAGECorrect color usage of the logo is essential to the protection of
the Brand and Added Value logos. Care should be given that
logos are used properly with the correct color combinations as
shown here.
< 48 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
Red
Black
Area of Dominate Influence = width of “S”
CROSBY SLING SAVER VALUE ADDED LOGO COLOR USAGE
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
< 49 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Gray Scale
Black
Reverse Type
4 Color Process2 Color PMS
CROSBY SLING SAVER VALUE ADDED LOGO USAGECorrect color usage of the logo is essential to the protection of the
Brand and Added Value logos. Care should be given that logos are
used properly with the correct color combinations as shown here.
< 50 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
CROSBY EASY-LOC VALUE ADDED LOGO COLOR USAGE
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Red
Black
Area of Dominate Influence = width of “C”
< 51 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY EASY-LOC VALUE ADDED LOGO USAGECorrect color usage of the logo is essential to the
protection of the Brand and Added Value logos. Care
should be given that logos are used properly with the
correct color combinations as shown here.
Gray Scale
Black
4 Color Process2 Color PMS
< 52 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Black Black - K=100%
CROSBY CERTPRO VALUE ADDED LOGO COLOR USAGE
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Red
Black
Area of Dominate Influence = width of “C”
< 53 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
CROSBY CERTPRO VALUE ADDED LOGO USAGECorrect color usage of the logo is essential to the
protection of the Brand and Added Value logos. Care
should be given that logos are used properly with the
correct color combinations as shown here.
Gray Scale
Black
4 Color Process2 Color PMS
< 54 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
Red
Gold
Black
Area of Dominate Influence = width of “C”
Logo files are available for download from the
Crosby website or by using this download button
if internet service is available.
Red PMS - Pantone 186C
CMYK - C=0 M=100 Y=82 K=9
RGB - R=217 G=23 B=51
HEX# - CE1126
Gray Black - K=20%
GrayGold PMS - Pantone 4505C
CMYK - C=35 M=42 Y=82 K=9
RGB - R=162 G=134 B=73
HEX# - D91733
Black Black - K=100%
CROSBY 8/10 VALUE ADDED LOGO COLOR USAGE
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Brand Architecture Logo Logo Usage Color Typography
Gray Scale
Black
4 Color Process3 Color PMS
4 Color Process
TM
CROSBY 8/10 VALUE ADDED LOGO USAGECorrect color usage of the logo is essential to the protection
of the Brand and Added Value logos. Care should be
given that logos are used properly with the correct color
combinations as shown here.
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RIG SAFE. RIG SMART. RIG CROSBY Correct color usage of the logo is essential to the protection
of the Brand and Added Value logos. Care should be
given that logos are used properly with the correct color
combinations as shown here.
Gray Scale
Black & White
Black & White
Use Helvetica LT Std Bold font face when typing out the branded name within articles or advertising copy.
Black
4 Color Process
Brand Architecture Logo Logo Usage Color Typography
Introduction Identity Standards Graphic Standards Application Standards < 57 >
MAGNEX LOGO VALUE ADDED LOGO USAGECorrect color usage of the logo is essential to the protection
of the Brand and Added Value logos. Care should be
given that logos are used properly with the correct color
combinations as shown here.
Brand Architecture Logo Logo Usage Color Typography Copyright Line Voice Mail
4 Color Process
Gray Scale
Black & White
Helvetica LT Std
Helvetica LT Std
Helvetica LT Std
Helvetica LT Std
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Brand Architecture Logo Logo Usage Color Typography
TYPOGRAPHYConsistent use of approved typefaces is key to building
brand awareness and aids in the recognition of the
brand. The OpenFace Helvetica LT Std family is used for
all non-headline text. The light, regular, bold and black
typefaces are approved font weights. Helvetica provides
a bold, easy-to-read font that creates clear, concise
subheads, cutlines and body copy.
HEADLINE TYPEFACES:
Headline typefaces should be selected to complement
the content of the printed material. These fonts are not
limited to a particular font or family, however good design
practices should be observed when using unusual fonts.
Reverse Type:
Use of large areas of reversed copy should be avoided
because of legibility concerns no font size less then 8 pt
type should used.
Helvetica LT Std Light
Helvetica LT Std Regular
Helvetica LT Std Bold
Helvetica LT Std Black
Arial Regular
Arial Regular
Arial Regular
Arial Regular
Arial Regular
< 59 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
Brand Architecture Logo Logo Usage Color Typography
TYPOGRAPHYConsistent use of approved typefaces is key to building
brand awareness and aids in the recognition of the
brand. The OpenFace Arial family is used for all
non-headline text. The light, regular, bold and black
typefaces are approved font weights. Arial provides
a bold, easy-to-read font that creates clear, concise
subheads, cutlines and body copy.
HEADLINE TYPEFACES:
Headline typefaces should be selected to complement
the content of the printed material. These fonts are not
limited to a particular font or family, however good design
practices should be observed when using unusual fonts.
Reverse Type:
Use of large areas of reversed copy should be avoided
because of legibility concerns no font size less then 8 pt
type should used.
Arial Regular
Arial Regular Italic
Arial Bold
Arial Bold Italic
Arial Black
< 60 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
CROSBY BRAND APPLICATIONThe Crosby brand identity should be reflected in
all elements or forms of communication. Each
communication piece serves a specific purpose in
establishing and expanding brand presence around
the world. In order to protect the integrity of the Crosby
brand, it is crucial that its essence be reflected through
proper use in all elements and forms of communication.
Standardization for the use of the Crosby logo will be
applied to all communications as stock piles of existing
forms are depleted and require reprinting. Where
electronic documents are used, templates will be
developed to incorporate the branding standards.
Brand Application Advertisements Sell Sheets and Brochures Catalogs Video Digital and Website Merchandise
< 61 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
CROSBY ADVERTISEMENTSAdvertisements showcase the Crosby brand, creating
corporate brand awareness. The look and feel of the
advertisement is controlled by the marketing department
and will be supplied to various publications and media
as required.
All requests for local advertisements or other material
should be directed to the marketing department.
Brand Application Advertisements Sell Sheets and Brochures Catalogs Video Digital and Website Merchandise
< 62 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
CROSBY SELL SHEETS AND BROCHURESCrosby product spec sheets, flyers and brochures have
been designed to maintain a consistent, cohesive and
professional brand look and feel. They deliver important
product details about Crosby products and services to
our customers. These materials will be provided from
the marketing department to maintain adherence to
Crosby brand guidelines to best extend the reach of
our brand identity.
Brand Application Advertisements Sell Sheets and Brochures Catalogs Video Digital and Website Merchandise
MADE EASYShackle Bolt Securement
The Patent Pending Easy-Loc V2™ shackle bolt securement system will change the way you make your next critical lift. It’s shackle bolt securement made as easy as 1,2,3.
• No cotter pins or tools required, reducing install/release time up to 90%
• Meets all industry standards
• Up to 60% lighter than conventional nut and cotter pin design
Scan the QR code for more information on the
new Easy-Loc V2™
Contact your local authorized Crosby distributor or visit Crosby at www.thecrosbygroup.com
Made in the U.S.A.
1
2
3No cotter pin or tools required
Both shackle and pin are RFID equippedWide opening ergonomic
grip provides easy access for all hand sizes
316 stainless steel design resists corrosion
The new Easy-Loc V2TM can be retrofitted on all original Crosby Easy-Loc® Shackles
Push collar onto bolt
Close collar
Open collar
MORE ACCESSMORE INFORMATION
The NEW Product Selector divides products into specific categories.
Our new website contains more product information, training videos and technical data plus safety information and product application insight that ever before. It will be your first resource for all that Crosby has to offer. With access available on all devises now you can get the Crosby information where you need it, when you need it, on your phone, tablet or computer 24/7. Our website information will be constantly updated with new information and resources as they become available.
Look for these new features:
• Product Selector on Every Page. Makes it easier to find the products information you need by category. Our brands have been broken into more specific categories to make it easier for you to find a particular product.
• NEW Industries Served Selector. Now easily find any product by industry or application.
• Expanded Search Function. Search the entire website for product info, training videos, and thousands of other items.
• Better Access to All Resources and Tools. Resources and tools are now available at the catalog page level and remain in the main navigation to allow easy access from anywhere in the website.
• Easier Access to CAD Drawings. Including 2D and 3D informational data.
We have made vast improvements to the Crosby website with our customer and distributors help. We know you will find the new thecrosbygroup.com will make it easier to find the Crosby information you need.
Find all Crosby brands in one place
Universal access from phone, tablet and you computer
The new Crosby website has more of everything you need.
Log on June 30 and see what we are talking about!
Resource Tools on every page
Career Center broader access to career opportunities at Crosby
Easier access to product CAD drawings
More Robust Search Function
The NEW Industry Specific Selectors products by industry or application
www.thecrosbygroup.com
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Brand Application Advertisements Sell Sheets and Brochures Catalogs Video Digital and Website Merchandise
Catalogs can not be reprinted or altered without permission.
Distributor may brand here
www.thecrosbygroup.com9999100 R0216 70M
2016 GEN
ERA
L CATA
LOG
www.thecrosbygroup.com
CROSBY® McKISSICK® LEBUS® NATIONAL® CROSBYIP® CROSBY CLAMP-CO®
With Product Warning & Application Information
FOR 100 YEARS PLUS, CROSBY HAS BEEN THE MARKET LEADER FOR
INNOVATION, SELECTION, QUALITY AND VALUE.
®
Scan this QR Code with your smart device to
visit our web catalog.
CROSBY PRODUCTS DISTRIBUTED BY:
CROSBY CATALOGSCrosby product catalogs are designed to showcase our
products and services. These materials will be provided
from the marketing department to maintain adherence
to our brand guidelines to best extend the reach of our
brand identity.
DVD / Online catalog
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CROSBY VIDEOVideos are important tools to increase brand awareness
while introducing and educating customers. Videos are
shown at tradeshows and are available online at www.
thecrosbygroup.com or on our YouTube Channel. These
materials will be provided from the marketing department
to maintain adherence to our brand guidelines to best
extend the reach of our brand identity.
Brand Application Advertisements Sell Sheets and Brochures Catalogs Video Digital and Website Merchandise
< 65 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
CROSBY DIGITAL AND WEBSITEDigital media, such as the Crosby website, our email
programs and our social media efforts serve a variety
of purposes for our customers and corporate and sales
representatives. Each extends our brand to audiences
potentially wider than traditional print pieces and can
have a high impact in increasing brand awareness.
Website, Email and Social Media Because digital media
reaches audiences worldwide, our website, email and
social media efforts represent ideal opportunities to
increase our brand presence.
Digital media and Social Media interactions are provided
from the marketing department to maintain adherence
to our brand guidelines to best extend the reach of our
brand identity.
A discussion of the proper way to support the brand via
social media will be forthcoming in an addendum to this
document under “Global Social Media Guidelines”.
Content is always needed for the efforts and
contributions are always welcome. Forward information
you feel is newsworthy to the marketing department for
inclusion in our digital marketing efforts.
Brand Application Advertisements Sell Sheets and Brochures Catalogs Video Digital and Website Merchandise
< 66 >Introduction Identity Standards Graphic Standards Application Standards Public Relations
CROSBY BRANDED MERCHANDISEBranded apparel and merchandise has been created to
enhance brand recognition. These items are available at
crosbygear.com
• T-shirts
• Sweatshirts
• Jackets
• Coffee mugs
• Glassware
• Thermal can / bottle “sleeves”
• Golf balls
• Paperweights
• Umbrellas
• Buttons
• Ties
• Baseball caps
• Golf or sun visors
• Watches
• Clocks
• Pens, pencils
Some merchandise may be out of stock or not available.
Submit requests for customer giveaways to the
marketing department for approval.
Scanned by CamScanner
Brand Application Advertisements Sell Sheets and Brochures Catalogs Video Digital and Website Merchandise
< 67 Introduction Identity Standards Graphic Standards Application Standards Public Relations
Public Relations
CROSBY PUBLIC RELATIONSAny media inquiries (newspaper, television, radio,
trade publications, requests for official statements,
contributed articles, etc.) should be directed to the
marketing department. Media training is required before
speaking to the press. All Social Media Marketing (SMM)
communications requires training before using official
Crosby outlets to engage with customers or media.
It is also important to create and utilize a network of
resources to address comments from customers in a
timely fashion in order to establish credibility and to
enhance brand awareness and loyalty. Any issues that
arise should be addressed immediately — problems
can be great opportunities to build stronger customer
relationships. Any legal questions, or questions related
to any accident or lawsuit, must be redirected to the
appropriate department head.