global cities investment monitor 2015 · global cities investment monitor 2015 w tke greater ,aris...

GLOBAL CITIES INVESTMENT MONITOR 2015 NEW RANKINGS, TRENDS AND CRITERIA

Greater Paris Investment Agency

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global CiTies iNvesTmeNT moNiToR 2015 © The gReaTeR PaRis iNvesTmeNT ageNCy aNd kPmg

Greater Paris Investment AgencyWHY THIS MONITOR?

The GreaTer Paris invesTmenT aGency

The Greater Paris Investment Agency was established as a non-profit organization almost 25 years ago by the Paris Chamber of Com-merce and Industry. With over a hundred major French and international firms, our membership guarantees our independence. Our missions include promoting Greater Paris abroad and lobbying political and economic decision- makers.

The Greater Paris Investment Agency also specializes in benchmark studies and surveys designed to compare present and future at-tractiveness, and assess the real and perceived image of Greater Paris. It is a major player in the Greater Paris project.

The Monitor was designed to provide internatio-nal decision-makers with arguments on which to base their future investments. The Greater Paris Investment Agency presents the study’s results during road shows in countries such as Brazil, the United States, Japan, Korea, the Gulf Countries, Russia, India, China and Turkey.

The Monitor is also a reliable tool for local, national, and international policymakers. It has also helped the Greater Paris Investment Agency to attract new investors, foster the development of innovative clusters and struc-ture the Greater Paris project.

GLOBAL CITIES INVESTMENT MONITOR 2015 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG3

Greater Paris Investment AgencyKEY POINTS

1. PARIS IS IN THE TOP 3

- Paris ranks 3rd, up 4 spots with a 42% increase in international greenfield investments. The global city is also 3rd for strategic investments, including headquarters, and second for regional research centers.

- Investors rank Paris 3rd for global image.

2. EuROPE COMES OuT ON TOP

- Europe is still the 1st source and destination of international greenfield investments, ahead of America and Asia.

- In continental Europe, Paris is the most attractive global city, both in image and in reality.

3. GLOBAL COMPETITION RAGES ON

- International greenfield investments became more volatile worldwide, but global cities act as anchors.

- The competition to attract international greenfield investments is more intense than ever, with all continents represented in the top 10 global cities.

- Global cities increasingly boast similar assets. Differentiation is now essential, and global cities like Paris, with high standards in innovation, high technologies and quality of life, have a clear advantage.

4. STRuCTuRAL PROjECTS AND INTERNATIONAL EVENTS MAKE THE DIffERENCE

- As the major economic development project becomes reality, international greenfield investments surge in Paris.

- Paris also aims to host the 2025 World Exhibition. It is undoubtedly an asset and an attractor.

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global CiTies iNvesTmeNT moNiToR 2015 © The gReaTeR PaRis iNvesTmeNT ageNCy aNd kPmg5

Greater Paris Investment Agency Greater Paris Investment Agency

COMPANIES BY COUNTRY OF ORIGIN

REVENUE (in euros)

BUSINESS ACTIVITY


REVENUE (in euros)

BUSINESS ACTIVITY

METHODOLOGYA SCIENTIfIC APPROACH BASED ON A REPRESENTATIVE SAMPLE

PercePTiOns

A poll conducted by “opinionwayThe innovative research compagny

• Representative sample of 515 companies with international business settlements

• 24 countries

• 3 criteria: - Headquarter location - Industry - Turnover

• Phone interviews with global business leaders (CEO, managing director, administrative and financial manager, sales manager, head of international investment)

• From 5th January to 12th March 2015

BuSINESS ACTIVITY

services iT heavy industry consumer goods

22%21%

25%32%

Less than 500 millions Between 500 millions and 5 billions more than 5 billions Did not answer

REVENuE (in euros)

47%21%

30%

2%

POSITION Of THE INTERVIEWEE

ceO11%

human resources manager

2%

Development manager17%

marketing/communication manager

20%

43%Financial manager

Others7%

COMPANIES BY COuNTRY Of ORIGIN

america Greater europe Bric

asia Gulf countries


REVENUE (in euros)

BUSINESS ACTIVITY

50%

36%

3%5%

6%

North America

Canada .............................20united States ...................90Total ...............................110

Middle East

Kuwait .............................10Qatar ................................10Saudi Arabia ....................10uAE ..................................20Total .................................50

Europe

france ..............................35Germany ..........................37Italy ..................................20England ...........................47Netherlands .....................10Spain ................................10Sweden ............................10Switzerland .....................20Ireland .............................10Northern Ireland ...............1Wales .................................2Total ... ........................... 202

Asia

japan ...............................41South Korea .....................10Total ................................ 51

BRIC

Brazil ...............................15China................................25Hong Kong .......................22India .................................20Russia ..............................20Total .. ............................ 102


Greater Paris Investment Agency Greater Paris Investment AgencyMETHODOLOGY

AN OBjECTIVE fOCuS ON THE LATEST INVESTMENTS

The annual period begins with the fourth quarter:

2014

4th quarter 2013

1st quarter 2014

2nd quarter 2014

3rd quarter 2014

25 Global cities- Top destinations in terms of international

greenfield investments- Excluding City States- The most open economies, not necessarily the

top GDPs.

international Greenfield investments The Monitor measures the number of published international “greenfield” investments collected in the fDi Markets database..

International greenfield investments occur when a company launches new activities in a global city. They build up its economic potential and create jobs. Purely financial investments, like real estate transactions, privatisations or alliances are not included. Joint ventures are included only when they result in job creation.

reaLiTy

To enable verification of our sources, the Monitor allows four months to elapse from the recording of investments in the fDi Markets. Thus, the period reviewed starts with the 4th quarter of the previous year.

Tokyo

sydneysão Paolo

moscow

san Francisco

hong Kong

shanghai

mumbai

Warsaw

Düsseldorf

Frankfurt

amsterdam

London

Toronto

istanbul

Bangaloreabu Dhabi

new Delhi

Dublin

seoul Beijing

Paris madrid

new york

Barcelona

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Greater Paris Investment Agency METHODOLOGY

25 global cities

The top global cities for the international greenfield investment list has been updated to take account of the significant rebalances experienced by the global economy.

AN uPDATED, RIGOROuS OVERVIEW

san Francisco

new york

são Paolo

hong Kong

seoul

shanghai

Tokyo

new Delhi

sydney

mexico

=

mumbai=

=

=

Beijing=

=

=

=

+

Bangalore+

+

=

-

montreal

Toronto+ -

abu Dhabi +

= In the Top 25 since 2009- In the Top 25 since 2009-2013 + In the Top 25 since 2013

Database:“fDi markets” Financial Times, since January 2003• 142,000 international investment projects• 65,000 businesses all over the world• 12,000 information sources: newspapers,

magazines, associations, websites…

Frankfurt

London

istanbul

moscowamsterdam

DüsseldorfWarsaw

stockholm

Brussels

BerlinDublin

Paris =

Barcelona=madrid=

=

=

+

+

+=

-

-

-

=

=

PERCEPTION BENCHMARKSGLOBAL CITIES INVESTMENT MONITOR 2015

chrysler Building(318m)

new york

Gherkin Tower(180m)

London

Burj al arab(321m)Dubai

La Défense(111m)Paris

Bank of china(226m)

hong Kong

World Financial center(492m)

shanghai


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GLOBAL CITIES INVESTMENT MONITOR 2015 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG


ciTies’ GLOBaL imaGe“according to you, which 3 cities or major world capitals have the best overall image?”

GLOBAL IMAGE PARIS, THIRD WORLDWIDE

The spontaneous global image of top cities is extremely stable.

The top 10 cities were the same in the last two editions of the Global Cities Investment Monitor.

As in previous editions, Paris ranks first in continental Europe.

Paris, New York and London top the list for the sixth year.

While Tokyo has improved its image, moving up from sixth to fourth position, Berlin and Hong Kong have lost a few spots.

TOP 10

sing

apor

e

Berl

in

Toky

o

hon

g Ko

ngsa

n Fr

anci

sco

shan

ghai

chic

ago

Dub

ai

Dal

las

sydn

ey

Los

ange

les

Fran

kfur

t

Toro

nto

amst

erda

m

mun

ich

Beiji

ng

Zuri

ch

Lond

onn

ew y

ork

Pari

s

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

7

new yorkBerlin

Tokyo

shanghai

49

chicago Paris

8

London

1

3

2

4

singapore

5

6

hong Kong

8

9

san Francisco

10

9


Greater Paris Investment AgencyREGIONAL IMAGECONTINENTAL AffINITIES

ciTies’ reGiOnaL imaGe“according to you, which 3 cities or major world capitals have the best overall image?”

new york

London

Paris

shanghai

Tokyo

BRICHowever, the spontaneous regional image of the top global cities has changed, and regional affinities stand out. North American global cities appear to have improved their image in the Americas, Asian global cities in Asia, and three European global cities still make the top 5 in Europe. Dubai is in the top 5, but only in the Gulf Countries.

Last year, all reported the same 3 global cities among the top 5: Paris, New York and London. Continental image was remarkably similar to global image.

Paris enters the Bric top 5.

➞ New entries in the Top 5

Londonnew york

san Francisco

chicago

Dallas

AMERICA

new yorkLondon

Paris

EuROPE

Berlin

singapore

Londonnew york

ASIA

Tokyo

hong Kongshanghai

GuLf COuNTRIES

Dubai

Tokyo

Londonnew york

Paris

➞➞ ➞

➞

➞

➞➞

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Greater Paris Investment Agency Greater Paris Investment AgencyPERCEIVED ATTRACTIVENESS

PARIS IN THE TOP 5

ciTies’ GLOBaL aTTracTiveness“according to you, which 3 major world capitals are currently the most attractive locations for setting up a business generally (either your business or other businesses)?”

In the first editions of the Global cities investment monitor, global cities with the strongest economic growth enjoyed a higher perceived attractiveness. The global decline in growth rate has see-mingly levelled the field, and Asian global cities no longer have a marked advantage over European cities.

As in the spontaneous image category, Paris ranks first in continental Europe.

Pari

sh

ong

Kong

shan

ghai

Dub

aisa

n Fr

anci

sco

Beiji

ng

Fran

kfur

t

Berl

in

Toky

o

são

Paol

o

mum

bai

Los

ange

les

chic

ago

hou

ston

Toro

nto

sydn

ey

mun

ich

Lond

onn

ew y

ork

sing

apor

e

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

London

Dubai

san Francisco

8

Frankfurt

10

Paris

1

new york Beijing

shanghai

hong Kong

1

5

2

3

singapore

4

6

7

8

910

TOP 10

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Greater Paris Investment Agency Greater Paris Investment AgencyTHE CONTINENTS’ ATTRACTIVENESS

A NEW DAWN fOR THE AMERICAS

Less than half of all companies interviewed world-wide declared their intention to develop greenfield projects over the next three years. Regional trends are fairly stable, with the exception of the Americas. Declared investment intentions there were up by almost one third.

The Middle East and Africa are expected to see a 25% increase. Paris is likely to benefit from this favorable trend.

invesTmenT PrOjecTs“in which major cities will your company invest over the next 3 years?”

AMERICAS

20142015

ASIA

AfRICA & MIDDLE EAST

2014 2015

20142015

17%12%

12%

EuROPErussia included

13%

20142015

5%4%

18%19%

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Greater Paris Investment Agency Greater Paris Investment AgencyINVESTMENT CRITERIA

EVEN MORE COMPLEx DECISIONS

“according to you, which of the following investment criteriaare the most important when choosing your location?”

Qual

ity o

f life

65%

61%

Qual

ity o

f inn

ovat

ion

and

rese

arch

QuALITY Of LIfE AND RESEARCH

Traditionally most international investors want a golden goose: a large, secure market with high economic growth and perfect infrastructure.

However, investment criteria rankings have changed, with smaller differences in the level of importance attributed to each. This means that investors have to fine-tune their decision-making processes and consider all potential advantages of each choice.

From a marketing point of view, global cities like Paris that enjoy a strong position in high technologies and in high-added-value sectors, and also high standards in assets such as quality of life, quality of innovation, research and education will be taking advantage.

89%

Acce

ssib

ility

of

skill

ed H

R

75%

82%

Qual

ity o

f edu

catio

n

73%

Avai

labi

lity

and

cost

of r

eal e

stat

e

WORKfORCE ANDCOST CRITERIA

Livi

ng c

osts

sala

ries

and

tax

leve

ls

POLITICAL AND ECONOMIC CONTExT

93%

90%89%

Polit

ical

sta

bilit

y

and

juri

dica

l sec

urity

Econ

omic

gro

wth

Mar

ket a

cces

sibi

lity

and

size

89%

Infr

astr

uctu

re

13


Greater Paris Investment Agency Greater Paris Investment AgencyRANKINGS’ STABILITY

PARIS IN THE TOP 5

PercePTiOn OF ciTies’ aTTracTiveness, By invesTmenT criTeriOn

1 2 3 4 5Political stability and juridical security New York London Berlin frankfurt Paris

economic growth Shanghai New York London Hong Kong Beijing

market accessibility and size New York London Shanghai San francisco Beijing

infrastructure New York London Paris Tokyo Shanghai

availability of skilled hr London New York San francisco Singapore Berlin

Living costs, salaries and tax levels Singapore Bangalore London New York Beijing

Quality of education London New York Boston San francisco Paris

availability and cost of real estate Singapore New York Bangalore Dubai Barcelona

Quality of research and innovation New York San francisco London Los Angeles Bangalore

Quality of life New York London Paris San francisco Sydney

Total New York London Shanghai San francisco Paris

Although Bangalore makes a remarkable comeback in our grid, and Singapore snaps up the top spot, for the first time, in two criteria, the dominance of North American and Western European cities remains.

The convergence of major economies has triggered increasing competition among global cities. This gives an advantage to the global cities with a more extensive range of criteria. Asian cities still dominate with regard to both economic growth and costs.

Paris stays in 5th rank regarding political stability and juridical security, infrastructure, quality of education and quality of life.

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Greater Paris Investment AgencyTHE GREATER PARIS PROjECT

MEETS INVESTORS’ ExPECTATIONS

The Greater Paris initiative, is the largest economic development project in Europe, with the French government investing over €30 billion. 200 kilometers of automatic metro lines will be needed to connect the main economic and innovation hubs as well as the international airports. The aim of this project is to double Greater Paris’ GDP by 2030.

in your opinion, can this project strengthen Paris’ position as:

% NO

yes, definitely

yes, most likely

no, not really

no, not at all

% Yes

a world capitalof luxury and quality of life

48%

32%

10%

7%

80%

17 %

a city which ismore attractive

to foreign investors

49%

37%

10%

86%

13 %

3%

a “green city”: more eco-friendly

47%

26%

19%

4%

73%

23 %

a “smart city”: more intelligent and

high-tech

52%

30%

14%

2%

82%

16 %

The Greater Paris is aimed at developing what is already the leading innovation-driven real economy in Europe and one of the deepest global financial markets. Due to its exceptionally diversified economy, Greater Paris is also the largest, most liquid and least risky European market regarding business real estate (not accounted for in the study).

There has been an upsurge in inter-national greenfield investments over the last twelve months in Greater Paris (+42%) in direct contrast to other leading Global Cities. This is likely due to the Greater Paris Project, which enters its operational phase.



TXT a changer

shanghai Tower(xxxm)

shanghai

ccTv Tower(xxxm)Pékin

hermitage Tower(xxxm) Paris

Federation Tower (111m)

moscou

cocoon Tower(226m) Tokyo

al hamra Tower(xxxm)

Koweit city


REALITY BENCHMARKSGLOBAL CITIES INVESTMENT MONITOR 2015

Transamerica Pyramid

(260m) san Francisco

Federation Tower (506m)

moscow

shanghai Tower(632m)

shanghai

Phare Tower(297m) Paris

sapphire Tower(261m)

istanbul

shard Tower(305m)

London

GLOBAL CITIES INVESTMENT MONITOR 2015 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG GLOBAL CITIES INVESTMENT MONITOR 2015 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG16 17

Greater Paris Investment Agency Greater Paris Investment AgencyEuROPE, THE LEADING DESTINATION

OriGins OF inTernaTiOnaL GreenFieLD invesTmenTs, By WOrLD reGiOn

Europe

North AmericaSouth America

Asia

Middle East

Of INTERNATIONAL INVESTMENTS

Europe is the leading investor in North and South Americas and in Asia.

Asian intercontinental investments are increasing, in contrast with transatlantic flows.Year-on-year, intra-zone investments are gaining ground compared with interconti-nental ones.

Source: fDi Markets, Financial Times Ltd

NorthAmerica

15%+2 pts

57%

3%

Europe55%

+12 pts

-10 pts

28% 13%

2%

+3 pts

15%+2 pts

+8 pts34%

SouthAmerica

10%+6 pts

-15 pts41%

Asia33%

+ 21 pts

36%-22 pts

3%

27%+3 pts

23%+9 pts

3%

1%

-5 pts

+1 pt

-1 pt

GLOBAL CITIES INVESTMENT MONITOR 2015 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG16 17


New York

Sao Paulo

Londres

Paris

Shanghai

Mumbai

New York

Sao Paulo

Londres

Paris

Shanghai

Mumbai

New York

Paris

Shangai

Mumbai

Sao paulo

London

New York

Paris

Shangai

Mumbai

Sao paulo

London

New York

Sao Paulo

Londres

Paris

Shanghai

Mumbai

New York

Sao Paulo

Londres

Paris

Shanghai

Mumbai

New York

Paris

Shangai

Mumbai

Sao paulo

London

New York

Paris

Shangai

Mumbai

Sao paulo

London

EuROPE, THE MAIN INVESTOR IN GLOBAL CITIES

OriGins OF inTernaTiOnaL GreenFieLD invesTmenTs, in seLecTeD ciTies

Others

Europe

North America

Asia

Middle East

PARIS - fOCuS ON ASIA

são Paolo

38%

44%

3%

14%

1%

London

51%

13% 3%2%

31%


Investments are mainly from Europe, except in London and Mumbai, where American investments dominate.In Paris, American investments have gai-ned 8 points (from 28% to 36%). Paris also attracted a larger number of Asian inves-tors, especially Chinese investors, who now account for the largest share of Asian invest-ments (almost two-thirds). Japanese inves-tors, traditionally the largest Asian investors in Paris, rank second.

mumbai

New York

Sao Paulo

Londres

Paris

Shanghai

Mumbai

New York

Sao Paulo

Londres

Paris

Shanghai

Mumbai

New York

Paris

Shangai

Mumbai

Sao paulo

London

New York

Paris

Shangai

Mumbai

Sao paulo

London

11% 67%

2%5%new york

15%

New York

Sao Paulo

Londres

Paris

Shanghai

Mumbai

New York

Sao Paulo

Londres

Paris

Shanghai

Mumbai

New York

Paris

Shangai

Mumbai

Sao paulo

London

New York

Paris

Shangai

Mumbai

Sao paulo

London

9%

51%36%

2%

Paris

New York

Sao Paulo

Londres

Paris

Shanghai

Mumbai

New York

Sao Paulo

Londres

Paris

Shanghai

Mumbai

New York

Paris

Shangai

Mumbai

Sao paulo

London

New York

Paris

Shangai

Mumbai

Sao paulo

London

shanghai

31%

18%

1%3%

48%

New York

Sao Paulo

Londres

Paris

Shanghai

Mumbai

New York

Sao Paulo

Londres

Paris

Shanghai

Mumbai

New York

Paris

Shangai

Mumbai

Sao paulo

London

New York

Paris

Shangai

Mumbai

Sao paulo

London

29%29%

2%

41%

64%china

29%japan

7%south Korea

1%


Greater Paris Investment Agency Greater Paris Investment AgencyA POSITIVE TREND

STRONGER IN ASIA AND NORTH AMERICA

DesTinaTiOns OF inTernaTiOnaL GreenFieLD invesTmenTs By WOrLD reGiOn

15% 33%

29%

5%

6%10%

3%

Global Growth: +0.4%

Oceania

north america

south america

& caribbeans

asia

europe

middle east

africa


+9%

-13%

-8%

+4%

-14%

+15%

+20%

Since 2009 (the first edition of the Monitor), international greenfield investments have globally declined 24%. With IGI an ever rarer resource globally, global cities are engaged in a long-term struggle to attract them.

International Greenfield Investments: Year-on-year changes (%)

In 2014, the global percentage average resulted from divergent regional trends: while IGI in North America, Asia and Oceania grew strongly, in South America, the Middle East and, to a lesser degree, Europe, they declined. In Europe, IGI were down 8%, but this figure masks great geographical disparities. While IGI in Western Europe (24% of world total investments) grew 3% last year, in Eastern Europe (9%), they were down 28%.

-15%

-10%

-5%

0%

5%

10%

15%

2009 2010 2011 2012 2013 2014



GLOBaL ciTies’ share OF naTiOnaL incOminG invesTmenTs

MAjOR GLOBAL CITIESTHE LARGEST INVESTMENT RECIPIENTS


International greenfield investments are still concentrated in global cities. For instance, the top 5 experienced a 14% increase in 2014 compared with a global increase of 0.4%.

Some cities attract 50% or more of internatio-nal greenfield investments in countries such as Brazil, Korea, Japan, France, or Turkey. Howe-ver, no single city attracts more than 9% of international greenfield investments in the USA, or 16% in Germany and India.

san Francisco

new york

são Paolo

>40%

30% to 40%

<20%

20% to 30%

5% 9%

Toronto 21%

49%

mumbai10%

hong Kong

seoul

45%

shanghai25%

Tokyo51%

Frankfurt

Barcelonamadrid

London

istanbul

moscowamsterdam

47%33%20%

Paris 52%12%

Düsseldorf16%

41%38%

29%

Warsaw19%

Bangalore16%

new Delhi

7%

sydney41%

Beijing9%

Dublin 60%

15%abu Dhabi 14%


Greater Paris Investment Agency Greater Paris Investment AgencyNEW TRENDS

PARIS IN THE TOP 3

numBer OF invesTmenTs

Lond

on

são

Paol

oh

ong

Kong

new

yor

k

sydn

ey

Dub

lin

Beiji

ngBa

ngal

ore

Toky

o

Fran

kfur

t

Barc

elon

a

mum

bai

san

Fran

cisc

o

seou

l

Düss

eldo

rf

ista

nbul

amst

erda

m

mad

rid

shan

ghai

Pari

s

Beijingnew york

são Paolo

hong Kong


Once again, all continents are represented in the top 10 global cities, reflecting a truly global competition, more open than ever before.

While Paris moved up 4 spots, to 3rd position, Hong Kong and New York each fell two places.In the top 10, Dublin (+5), Bangalore (+6) and Tokyo (+3) improved the most, while Moscow slipped from the 7th to below the 20th position.shanghai

sydney

2013 ranking 1 2 7 5 3 4 6 13 9 16 14 10 11 12 15 16 17 18 19 20

169

150

140

Paris

170

London

359

Dublin

110

267

155

93

Bengalore

91

2014 ranking

359

1

267

2

170

3

169

4

155

5

150

6

140

7

110

8

62

15

51

20

73

14

53

19

86

13

55

18

86

12

56

17

88

11

57

16

91

10

93

9

➞

➞ ➞➞

➞

➞

➞

➞

➞

➞


Greater Paris Investment Agency Greater Paris Investment AgencyfOCuS ON STRATEGIC INVESTMENTS

PARIS BACK AT PRE-CRISIS LEVELS



Strategic investments, the rarest and most coveted types of investments*, tend to be even more concentrated in the top global cities.

Here again, Paris breaks through and gains 5 spots year-on-year. Hong Kong loses 2, New York 1, San Francisco 5.

shanghai

143new york

99san Francisco

62sydney

75Beijing

64Dublin

78London

212Paris

107são Paolo

73hong Kong

71

212

99

new york

73

são Paolo

London

107

Paris64

Beijing

143

shanghai71

hong Kong

75

sydney

Dublin

78

62

san Francisco

* Strategic business activities comprise custo-mer contact centers, design, development & testing, education and training, headquarters, research and development, sales, marketing & support, and shared services centers.


Greater Paris Investment AgencyGreater Paris Investment Agency


Even among strategic functions, some types of investments are more attractive than others.Headquarters and research centers stand out, as do marketing, sales or design centers. Here too, the rarest types of investments are concen-trated mainly in the top global cities.

Regional research centers are the rarest , and maybe even most valuable, type of strategic in-ternational greenfield investments. Headquar-ters are the most visible and advertised invest-ments. In these two categories, Paris is almost on a par with London, and nearly as strong as Shanghai for research centers.


TOP STRATEGIC INVESTMENTS

headquarters

LondonParis

shanghai31 32

12

regional research centers

5 72

Paris

London

shanghai

REPORT 2010/2014REAL TOP GLOBAL CITIES

mirante do vale(170m)

são Paolo

Westend strasse 1(208m)

Frankfurt


ccTv Tower(234m)Beijing

cocoon Tower(204m) Tokyo

al hamra Tower(412m)

Koweit city

hermitage Tower(320m) Paris


Greater Paris Investment Agency Greater Paris Investment AgencyTHE GLOBAL RANKING

fOR THE LAST fIVE YEARS, 2010 TO 2014

More than any other map, this one illustrates the long-term multipolar competition for inter-national greenfield investments.In this “great game” of the 21st century, conti-nents have at least one global city in the top 10. Still, two stand out: Europe, with four global cities, and Asia. Paris moves up a spot compared with the previous year. It is the leading destination for international greenfield investments in continental Europe.



Beijingshanghai

Paris

hong KongBarcelona

são Paolo

new york

moscow685

sydney

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Greater Paris Investment Agency Greater Paris Investment AgencyEuROPE AND BRIC

COMPETE fOR GLOBAL LEADERSHIP

mumbaiSource: fDi Markets, Financial Times Ltd

The recent changes in the top 5 global cities for international greenfield investments reflect a reversal of fortunes for most of them. They largely exceed the global increase. Except for Hong Kong, all have significantly improved their performance. Paris is now in third position, boasting largest relative increase for the second year on.

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Shanghai 24%

Hong Kong -18%

Paris 43%

London 18%

São Paolo 12%

GROWTH 2013/2014



Greater Paris Investment Agency Greater Paris Investment AgencyGLOBAL CITIES

A COMPETITION MORE OPEN THAN EVER

The Global Cities Investment Monitor is a unique worldwide survey conducted exclusively by the Greater Paris Investment Agency in partnership with KPMG. It ranks the attractiveness of global cities which compete at worldwide level.

Whereas there is no strict definition for a global city, they all benefit from a dynamic and stimulating environment where financial and business innovation meets top decision-makers. Global cities are focal points whose influence reaches all continents, both densely linked and intensely competing with one another to define the best economic, urban and political standards.

Competition among global cities is more open than ever before. For most of the twentieth century, Paris, London and New York formed the leading triad. Berlin was sidelined in the course of the two world wars. Moscow stood in the Soviet Bloc apart from economic competition. Tokyo was probably the first strong challenger.

Even with a much more open competition, very few cities can hope to figure among the top global ones. As the Monitor shows, investors’ perceptions as well as actual investments tend to focus on a handful of cities and concentrate there.

For more than twenty years, the Greater Paris Investment Agency has conducted studies to compare and rank European cities. The Global Cities Investment Monitor is the first yearly global benchmark study. It fully acknowledges the changing global hierarchy.

What can Paris, a long-standing global city, expect from the Monitor? It demonstrates that Paris enjoys attractiveness and a remarkable image. It shows that Paris is very well positioned in terms of actual investments too, even better than its image suggests.

The Monitor is a unique instrument for the Greater Paris Investment Agency to advocate and support world-class investments in infrastructure, architecture, and clusters in Greater Paris, to make it one of the world’s leading business capitals of the twenty-first century.



aBB, accenTure, accOr, aerOPOrTs De Paris, air France, aLTran TechnOLOGies, BaL Du mOuLin rOuGe, BnP PariBas, caiLLiau DeDOuiT & assOcies, caisse Des DePOTs, cea, chamBre De cOmmerce eT D’inDusTrie De réGiOn Paris iLe-De-France, chamBre Des nOTaires De Paris, chamBre Fnaim Du GranD Paris, ciscO, cOLas s.a., cOLOny caPiTaL, cOmeXPOsium, cOmiTe reGiOnaL Du TOurisme, creDiT aGricOLe ciB (caLyOn), DeFacTO, eDF, enGie, ePa PLaine De France, ePaDesa, erDF, eTaBLissemenT PuBLic Paris-sacLay, ey, FeDeraTiOn reGiOnaLe Des TravauX PuBLics ÎLe-De-France, FiDaL, FOnciere Des reGiOns, France ameriQues, FreshFieLDs BrucKhaus DerinGer LLP, GaLeries LaFayeTTe, Gecina, GeneraLe cOnTinenTaLe invesTissemenTs, GiDe LOyreTTe nOueL, GrOuPe G7, hcL TechnOLOGies, hermiTaGe, hinDuja GrOuP, iBm, icaDe, KPmG, La Francaise, La POsTe, marne-La-vaLLee ePamarne/ePaFrance, meDeF ÎLe-De-France, OranGe, POrT auTOnOme De Paris, raTP, reGus, semmaris, sncF, TaTa cOmmunicaTiOns, TaTa cOnsuLTancy services, TOTaL, uniBaiL-rODamcO, veOLia, vinci cOnsTrucTiOn, viParis, WiPrO, XerOX …

THE GREATER PARIS INVESTMENT AGENCY

Our memBershiP: GLOBaL&majOr cOmPanies

KPmG France is a leading audit and advisory firm, member of KPmG international, a global network of professional firms providing audit, Tax and advisory services with a presence in 155 countries across the world. KPmG employs 162,000 professionals and generates $24.82 billion in sales. The network is structured around three regions: the americas, asia-Pacific, and emea (europe – middle east – africa).

Our 8,200 professionals in France serve major international companies, smes and family groups, in all industry areas.

Greater Paris investment agency is a non-profit organization founded almost 25 years ago by the Paris chamber of commerce and industry to attract new international investors in Greater Paris and to bolster its attractiveness.

it is comprised of more than one hundred major French and multinational companies; they guarantee total independence and provide support in fulfilling the association’s main missions.

as Greater Paris business ambassador, our agency is a key partner and advisor linking government decision-makers and our prestigious business partners’ network.it is a major player in the Greater Paris project.


jay nirsimloomanaging Director KPmG

www.kpmg.fr

chiara corazzamanaging Director

Greater Paris investment agency

www.greater-paris-investment-agency.com

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